SlideShare a Scribd company logo
Building a Professional Image
      (personal brand)

               Brad Nickel
               brad@captivacomunications.com
               http://captivacomunications.com
What is your 
image of a CEO?
Building a Professional Image
Is this professional?




http://youtu.be/4YBxeDN4tbk
    Click to watch the video
What should a professional
 image class be about?
Why / when is
image important?
Branding does not have to be 
    fake or inauthentic
Branding can be real...
What is your image for these brands?
   Why? What do others think?
What is your image for these brands?
   Why? What do others think?
Write down what you 
perceive about the following images.

Do you think your initial perception
matches up with who they actually
are or perceive themselves to be?
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
What is an image?
What is professional?
Define your image:

Write 5
descriptions of
how you think you
are perceived now
and 5 more
relevant to how
you want to be
perceived in 10
years.
Do you think your
perceptions match
up with your best
friend's perception
of you?

Boss? Co-workers?
The clerk at the
convenience store?

Does it matter?

Is your perception
more accurate
than theirs?
What would mom say?




     Really. What would your 
    Mom say her image is of you?
     What doesn't she know?
How ridiculous
is it that we live
our lives based
on silly
perceptions...
when every
perception is
different?
To perceive is to suffer.
            

                 Aristotle
Now, what do you want 
  your image to be?
          


        Why?
Who
are
you?
• Father
            • Great Boss
• VP of Marketing
   • Horrible Boss
• Teacher
           • Mean
• Husband
           • Silly
• Outspoken
         • Loud
• Crazy
             • Leader
• Loving
            • Follower
• Pretty Fearless
   • Strong
Is it possible for us to 
"build a professional image"?
Is it possible for us to 
"build a professional image"?
What can make you appear
                  professional?
• The work you do and how your do it
• Your appearance
• How you speak
• Your writing skills
• How you handle stress
• Presentation skills
• Certifications / Degrees
• Ethics
• Manners
• Mannerisms
• Loyalty
It's all about
        
PERCEPTIONS
Building a Professional Image
We spend most of our lives
worrying about what other 
 people think about us.
How are perceptions formed?
First Perceptions can be lasting
Components of first impressions
Gender
Age
Appearance
Body Movement
Personal Space
Touch
The words 
 you say
What is a perception?

  • An opinion based on 
   • appearance
   • past action
   • gossip / opinions of others
• Culture
          • Bias
          • Prejudice




What can impact perception?
Building a Professional Image
How do you build "Brand You"?

• Many of us start with
 appearance:

 • Professional wardrobe
 • Hair
 • Weight
Ultimately its on us
• Reality
• Who are you?
• Rather than build an
 image, you can be a
 professional

• Ethics, value, demeanor
• Must come from within
We can all smell a rat
• People that refuse a trust
 relationship

• People who manipulate
 situations to their advantage all
 the time

• People who are more worried
 about their image than the
 actual work they do
Once you play the perception/image
  game, it can be difficult to quit.
How can you "build" a 
 professional image?
Solid, but not
  elaborate
(don't create
 extra work) 
 appearance
Hard work
but don't 
work hard
What do you do... best?
Resumes
Resumes
Skills / Bio
Skills / Bio
Online branding
        • Work all of them
        • Relationships = opportunity
        • LinkedIn recommendations
          • Give to get
          • Reuse in other ways
          • Testimonials with you as
           product
Get a blog - now
SEO, Profile, Learn, Be The Expert
My resume is lacking...
Identify what accomplished
Break the job down into tasks
What did you create or fix?
How have you led (job or other)
Interviews - What will you do for them?

                    • Who are they
                    • What is their motivation
                     to hire

                    • How can you help them
                     improve - positively

                    • How long have they been
                     there
Deliver on promises 
 and commitments
Under-promise 
 Over-deliver
                  There will ALWAYS be
                  obstacles to overcome and
                  people to get onboard(or go
                  around). 
                  Being a hero doesn't mean
                  being unrealistic. 
                  Double(at least) every time
                  estimate
Speak your mind,
but professionally and
  with compassion
Building a Professional Image
Offer help with no strings attached
Be genuine
and honest
We live driven
by our EGO, but
how much is up
to us.
We spend most of our lives
worrying about what other 
people think about us.
Imagine how much
better life would be... 

If you could turn it
off.

You can't, but you
can see your
perceptions and
thoughts and slow
them and reduce
their impact. Watch.
The secret is that we usually are nothing
    like what we think we project...
Building a Professional Image
Fear is only a 
thought and emotion
Try everything and
     anything
http://youtu.be/4YBxeDN4tbk
      Click to watch video
You got the gig... Now what
Communications
Anger Management
The #1 gig/relationship 
    killer - useless
Admit mistakes 
when they happen
Exit gracefully
(no matter what)
Every relationship matters
and can help or haunt you later
Be the perception
you want people to see
Brad Nickel
brad@captivacomunications.com
http://captivacommunications.com
305-297-2466

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