This document summarizes key trends in social media, including a shift from recorded to live video which engages viewers more; using employees to advocate on social media which has grown 191% since 2013; focusing on expiring rather than archived content like Snapchat; responding to customers within an hour on Twitter; using chatbots to provide 24/7 customer service; and the rise of virtual reality networks with over 11 million headsets projected to sell in 2016. The overall message is that businesses must know their audience and engage them on the platforms where they spend their time.

1. WHAT’S NEXT
Social Media Snow Camp 2016

2. Cristian Manafu
Blogger
EventPlanner
SocialMediaTrainer
DigitalConsultant

4. FROM RECORDED VIDEO
TO LIVE VIDEO

5. People spend 3x longer
watching video which is Live
compared to video which is
no longer Live

7. FROM COMMUNITY
MANAGEMENT TO
EMPLOYEE ADVOCACY

8. Using employee social
advocacy programs has
grown about 191% since
2013

10. FROM ARCHIVED
CONTENT TO EXPIRING
CONTENT

11. Snapchat has 100 million
daily users, 65% of whom
upload photos using the app

13. FROM REAL-TIME
MARKETING TO
REAL-TIME ENGAGEMENT

14. 72% of Twitter users expect
responses from brands they
follow, within the hour

16. FROM HUMANS
TO CHATBOTS

17. 51% of people say a business
needs to be available 24/7

19. FROM SOCIAL NETWORKS
TO VIRTUAL REALITY
NETWORKS

20. More than 11 million units of
virtual reality headsets are to
be sold in 2016

22. The essence of Social
Media is knowing your
audience and engaging
them where they spend
their time

24. Thank you

25. CRISTIAN MANAFU
Mobile:+40733.62.62.38
E-mail:cristian@manafu.ro