A discussion of trends, strategy, engagement and measuring the effects of social media, from Modern.

1. B2BMARKETERS:
THE FUTURE
IS SOCIAL
ON THE EDGE: BRISTOL
#EdgeBristol
@N1colaRay
@modernb2b

2. TRENDS
STRATEGY
ENGAGEMENT
MEASURING
OUTLINE

3. 93% OF MARKETERS USE
SOCIAL MEDIA FOR BUSINESS
Source: Search Engine Journal

4. Source: Useful Social Media, 2014. Taken
from Econsultancy Social Media
Compendium, 2014
B2B USES FOR
SOCIAL MEDIA
COMMS
MARKETING
CUSTOMERSERVICE
REPUTATIONMONITORING
CRISISRESPONSE
PRODUCTDEVELOPMENT
EMPLOYEEENGAGEMENT
MARKETRESEARCH
SOCIALCOMMERCE

5. Source: B2B Marketing Magazine, Social Media Benchmark, 2013
STRATEGIC REASONS FOR
USING SOCIAL MEDIA
10% NURTURING LEADS
36% GENERATING LEADS
48% THOUGHT LEADERSHIP
54% BUILDING BRAND PRESENCE

6. Source: B2B Marketing Magazine, Social Media Benchmark, 2013
TACTICAL REASONS FOR
USING SOCIAL MEDIA
R&D
RECRUITMENT
CROSS SELL / UP SELL
DRIVING WEBSITE TRAFFIC
NEW PRODUCT LAUNCH
CUSTOMER SERVICE
DRIVING DIRECT SALES
CUSTOMER INSIGHT
CUSTOMER LOYALTY
13%
14%
15%
16%
16%
55%
6%
1%
6%

7. -
MORE THAN 60% OF
MARKETERS WHO SPEND
6-10 HOURS A WEEK ON
SOCIAL MEDIA MARKETING
SAY IT HELPS THEM
GENERATE LEADS.
Source: Social Media Examiner, May 2013

9. B2B BUYERS USE SOCIAL
MEDIA TO RESEARCH,
VALIDATE AUTHENTICITY
AND THEN ENGAGE.
Source: Buyersphere, 2013
ENGAGE

10. SOCIAL MEDIA NEEDS
A CLEARLY DEFINED STRATEGY FOR SUCCESS

11. LISTEN
ENGAGE
REVIEW
INSIGHT

12. WHEN PEOPLE TALK,
LISTEN COMPLETELY.
MOST PEOPLE NEVER
LISTEN.
ERNEST HEMINGWAY

13. -RT -JOB -CAREERS OR #BIGDATA OR
#DATASCIENCE OR #HIT OR TELECOM
OR “BIG DATA” SINCE:2014-01-01
GEOCODE:51.452468, -2.599115,500KM

14. $2MPIPELINE
THREE WEEKS

15. WORKING THE GROUP

16. DETERMINE THE METRICS

17. LEADS
MQL
SAL
SQL
OPP
SALE

18. Source: ExactTarget, January 2014
AGREE IS AGREE WILL DON'T AGREE
SOCIAL MEDIA
MARKETING IS
PRODUCING ROI:
34% AGREE
SOCIAL MEDIA
MARKETING WILL
EVENTUALLY
PRODUCE ROI:
52% AGREE

19. CLEARLY DEFINED
THE SECRET:
STRATEGY

20. IS THE FUTURE
SOCIAL
FOR B2B
MARKETERS

21. QUESTIONS
NICOLA RAY | MODERN
nicola.ray@modernb2b.co
@modernb2b
0117 332 6700