The way business approaches digital marketing has changed in the past few months after covid-19. Let us explore digital marketing trends and help businesses evolve in these tough situations. Get digital solution for your business.
A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.
5 Powerful Audience Segments For Your AdWords Remarketing StrategyTinuiti
To maximize campaign performance and get the most out of your ad budget, you need a refined AdWords remarketing strategy. Through proper remarketing, retailers are able to bring back previous visitors to complete their sales journey.
Some Topics We’ll Discuss:
Remarketing possibilities in Google AdWords
Audience segmentation & selection
Leveraging behavioral patterns for more granular segmentation
5 powerful remarketing audiences you can use today
Putting it all together: what to use, when
Don’t Miss Out—we’ve brought in experts from both CPC Strategy & Zaius to provide 5 powerful audience segments for your AdWords strategy.
Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partner with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.
A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.
5 Powerful Audience Segments For Your AdWords Remarketing StrategyTinuiti
To maximize campaign performance and get the most out of your ad budget, you need a refined AdWords remarketing strategy. Through proper remarketing, retailers are able to bring back previous visitors to complete their sales journey.
Some Topics We’ll Discuss:
Remarketing possibilities in Google AdWords
Audience segmentation & selection
Leveraging behavioral patterns for more granular segmentation
5 powerful remarketing audiences you can use today
Putting it all together: what to use, when
Don’t Miss Out—we’ve brought in experts from both CPC Strategy & Zaius to provide 5 powerful audience segments for your AdWords strategy.
Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partner with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.
How to do UltaBeauty SWOT Analysis? Strengths, Weaknesses, Opportunities and ...SWOT & PESTLE.com
Ulta Beauty is the largest beauty retailer in the United States, operating over 1,200 stores across 50 states. It offers a wide assortment of over 25,000 products from 500 beauty brands across all categories and price points. Ulta Beauty's strengths include its world-class beauty products, in-store beauty services, strong digital engagement through its omnichannel strategy, and influencer partnerships. Opportunities for growth include expanding in the growing U.S. beauty industry, growing its loyalty program, and potential international expansion. Threats include heavy competition and impacts of the COVID-19 pandemic.
Listen in on four leading Amazon experts.
Amazon captured 49% of US Ecommerce Market, according to eMarketer. Hit the ground running on Amazon in 2019 by growing your market share by capitalizing on all Amazon Advertising updates. Let’s review Amazon Advertising trends and updates from 2018 to upgrade your brand’s strategy on Amazon and ignite your YoY profit growth.
There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partner with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.
Do you need another Data scientist? Or Copy writer?
Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?
Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.
The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’.
Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts will teach what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
The Future of the Web Will Be Driven by First-Party DataTinuiti
The Future of the Web is here – are your marketing efforts keeping up?
In this series, we dove deep into what the Future of the Web looks like, including the critical areas of: unified measurement, collecting and utilizing first-party data, and an agile mobile strategy.
Panel Discussion: The New Blueprint for Social Measurement Given Privacy ChangesTinuiti
The document outlines an agenda for a webinar series on social media advertising in 2022. It includes sessions on social media marketing strategies, creating engaging videos, and contextual targeting on Reddit. The final session is a panel discussion on new approaches to social media measurement given changes to privacy. Logistics are provided on how to access recordings and resources from the webinar. Brief biographies of the panelists are also included.
Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!
In this webinar you will learn:
-When, why, and how to leverage 1st, 2nd, and 3rd party data
-Tips & Tricks for marketers to become more data driven when launching their campaigns
-Why all marketers needs a 360 degree customer view
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
Video continues to be an essential online medium — and new formats allow for increased interactivity and engagement. For years, video has been steadily rising as the dominant form of online content. Cisco estimates that, by 2022, video streaming will comprise over 80% of consumer internet traffic. Given this, it’s no surprise 92% of marketers agree that video is an integral piece of their overall strategy. But it’s not just video in general that’s on the rise. Technology is expanding the number of video formats available — increasing engagement, heightening user expectations, and allowing brands to cut through the noise more effectively than with other visual content.
The document discusses how to engage customers through relevant content marketing. It emphasizes creating content tailored to different audiences and stages in the buyer's journey. It also stresses personalizing content delivery across channels like email, social media and websites based on a lead's behaviors and profile. Measuring various marketing touches and their impact on pipeline and revenue is key to understanding what content and channels are most effective. The overall message is that delivering the right content to the right people at the right time in their journey is critical for customer engagement.
A Winning Events Strategy: Wow Your Guests and Accelerate PipelineMarketo
Events are a great way to get out in the field and give your audience an experience to look forward to. Watch Marketo's field marketing team for their webinar, A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline. They discussed the events that they run at each stage of the funnel, as well as how they evaluate successes to plan for future campaigns.
[How digital changes Advertising industry] Impacts of digital in advertising,...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
This document summarizes a webinar about how global enterprises are enhancing prospect intent data through social media. It discusses how Marketo and Oktopost can integrate social media activity into lead nurturing, scoring, and attribution. It provides an example of how FIS, an international financial services company, built a metric-driven attribution program using Oktopost and Marketo. FIS leverages social data for lead scoring and intent-based nurturing programs. The webinar also discusses the importance of employee advocacy for brand visibility, client engagement, and developing advocates. It concludes that integrating Oktopost with Marketo provides a more complete view of prospects to deliver personalized nurturing.
Digital and social media landscape in india Xira Infotech
- This document discusses social media usage statistics globally and in India in 2020. It provides data on the total number of social media users worldwide and their time spent on social platforms like Facebook, Instagram, and messaging apps.
- Statistics presented include that there are over 3.9 billion active social media users globally, representing 51% of the total population. The average time spent on social media and messaging apps per day is 2 hours and 24 minutes.
- The document also provides tips and strategies for businesses to optimize their use of social media, including posting regularly, using relevant hashtags and images, monitoring mentions of their brand, and enlisting social media experts to help develop marketing strategies.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
How to do UltaBeauty SWOT Analysis? Strengths, Weaknesses, Opportunities and ...SWOT & PESTLE.com
Ulta Beauty is the largest beauty retailer in the United States, operating over 1,200 stores across 50 states. It offers a wide assortment of over 25,000 products from 500 beauty brands across all categories and price points. Ulta Beauty's strengths include its world-class beauty products, in-store beauty services, strong digital engagement through its omnichannel strategy, and influencer partnerships. Opportunities for growth include expanding in the growing U.S. beauty industry, growing its loyalty program, and potential international expansion. Threats include heavy competition and impacts of the COVID-19 pandemic.
Listen in on four leading Amazon experts.
Amazon captured 49% of US Ecommerce Market, according to eMarketer. Hit the ground running on Amazon in 2019 by growing your market share by capitalizing on all Amazon Advertising updates. Let’s review Amazon Advertising trends and updates from 2018 to upgrade your brand’s strategy on Amazon and ignite your YoY profit growth.
There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partner with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.
Do you need another Data scientist? Or Copy writer?
Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?
Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.
The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’.
Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts will teach what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
The Future of the Web Will Be Driven by First-Party DataTinuiti
The Future of the Web is here – are your marketing efforts keeping up?
In this series, we dove deep into what the Future of the Web looks like, including the critical areas of: unified measurement, collecting and utilizing first-party data, and an agile mobile strategy.
Panel Discussion: The New Blueprint for Social Measurement Given Privacy ChangesTinuiti
The document outlines an agenda for a webinar series on social media advertising in 2022. It includes sessions on social media marketing strategies, creating engaging videos, and contextual targeting on Reddit. The final session is a panel discussion on new approaches to social media measurement given changes to privacy. Logistics are provided on how to access recordings and resources from the webinar. Brief biographies of the panelists are also included.
Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!
In this webinar you will learn:
-When, why, and how to leverage 1st, 2nd, and 3rd party data
-Tips & Tricks for marketers to become more data driven when launching their campaigns
-Why all marketers needs a 360 degree customer view
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
Video continues to be an essential online medium — and new formats allow for increased interactivity and engagement. For years, video has been steadily rising as the dominant form of online content. Cisco estimates that, by 2022, video streaming will comprise over 80% of consumer internet traffic. Given this, it’s no surprise 92% of marketers agree that video is an integral piece of their overall strategy. But it’s not just video in general that’s on the rise. Technology is expanding the number of video formats available — increasing engagement, heightening user expectations, and allowing brands to cut through the noise more effectively than with other visual content.
The document discusses how to engage customers through relevant content marketing. It emphasizes creating content tailored to different audiences and stages in the buyer's journey. It also stresses personalizing content delivery across channels like email, social media and websites based on a lead's behaviors and profile. Measuring various marketing touches and their impact on pipeline and revenue is key to understanding what content and channels are most effective. The overall message is that delivering the right content to the right people at the right time in their journey is critical for customer engagement.
A Winning Events Strategy: Wow Your Guests and Accelerate PipelineMarketo
Events are a great way to get out in the field and give your audience an experience to look forward to. Watch Marketo's field marketing team for their webinar, A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline. They discussed the events that they run at each stage of the funnel, as well as how they evaluate successes to plan for future campaigns.
[How digital changes Advertising industry] Impacts of digital in advertising,...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
This document summarizes a webinar about how global enterprises are enhancing prospect intent data through social media. It discusses how Marketo and Oktopost can integrate social media activity into lead nurturing, scoring, and attribution. It provides an example of how FIS, an international financial services company, built a metric-driven attribution program using Oktopost and Marketo. FIS leverages social data for lead scoring and intent-based nurturing programs. The webinar also discusses the importance of employee advocacy for brand visibility, client engagement, and developing advocates. It concludes that integrating Oktopost with Marketo provides a more complete view of prospects to deliver personalized nurturing.
Digital and social media landscape in india Xira Infotech
- This document discusses social media usage statistics globally and in India in 2020. It provides data on the total number of social media users worldwide and their time spent on social platforms like Facebook, Instagram, and messaging apps.
- Statistics presented include that there are over 3.9 billion active social media users globally, representing 51% of the total population. The average time spent on social media and messaging apps per day is 2 hours and 24 minutes.
- The document also provides tips and strategies for businesses to optimize their use of social media, including posting regularly, using relevant hashtags and images, monitoring mentions of their brand, and enlisting social media experts to help develop marketing strategies.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
Innovations that Convert Cord Cutters Into Smart SubscribersCleverTap
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- CRM innovations expected in 2019
This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
This document provides an overview of Facebook's effectiveness as a marketing platform based on various metrics and case studies. Some key points:
- Facebook is the most important and widely used social media platform for marketers, with nearly half of marketers considering it their most important. Marketers plan to increase spending on Facebook over time.
- People spend more time on Facebook than any other website, both on desktop and mobile. Engagement is very high, with over 90% of US smartphone Facebook users checking it daily.
- Case studies show Facebook advertising can drive greater brand awareness, recall, and reach customers more cost effectively than other online channels. Close friends and family are also the most influential sources of advice.
This document discusses social media monitoring and provides examples of how leading companies are using it. It outlines the types of social media that can be monitored, including blogs, forums, video/image sharing sites and social networks. Case studies are presented on how Kellogg's, Xbox and Dell have benefited from listening to social conversations. The document also covers topics like measuring impact, managing crises, identifying influencers and crowdsourcing. It emphasizes understanding customer needs across social media and predicting how social research will become more important over time.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
The document discusses how the world is increasingly volatile, uncertain, complex and ambiguous (VUCA). It then provides statistics on digital marketing and social media usage in Saudi Arabia, highlighting that Saudi Arabia has high smartphone and social media penetration. Several benefits of using social media for businesses are outlined, such as learning about customers, reaching new audiences, improving customer service and generating leads.
The document introduces Spotlinks, a social media platform that allows users to manage all their social media accounts and connections in one place. It aims to give users more control over their data and information sharing across multiple networks. The startup has already gained over 2000 users in its early beta launch and aims to continue improving the product and growing its user base through marketing and partnerships.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
This document provides an overview of mobile marketing presented by Magnus Jern, CEO of Golden Gekko. Key points include:
- Mobile usage exceeds print and radio and will surpass desktop web by 2015, but mobile advertising spend still lags behind time spent on mobile.
- Both apps and mobile web have strengths - apps drive ongoing engagement but mobile web reaches more users. A mobile-first approach is important.
- Creating a great mobile solution requires identifying a clear key use case, relevant content, and factors like utility and entertainment to drive engagement.
- Successful mobile marketing requires testing ideas, monitoring key metrics, and continually improving based on data and user feedback.
The document summarizes key topics and discussions from the Digiday ON Media digital media summit. The summit addressed all forms of digital media and challenges in buying digital media. Major topics included improved media targeting, new metrics beyond clicks, the role of engagement and social ads, and how agencies must adapt to changes. Presentations focused on audience targeting, the value of smaller publishers, and determining the most important metrics from the vast data available.
Similar to Digital & Social Media Landscape in India - Lets go Digital (20)
Material Testing Lab Services in Dubai.pptxsandeepmetsuae
Dubai is home to numerous advanced material testing labs, offering state-of-the-art facilities for a wide range of industries. These labs provide critical services such as mechanical testing, chemical analysis, and non-destructive testing, ensuring the quality and durability of materials used in construction, aerospace, and manufacturing.
Electrical Testing Lab Services in Dubai.pptxsandeepmetsuae
An electrical testing lab in Dubai plays a crucial role in ensuring the safety and efficiency of electrical systems across various industries. Equipped with state-of-the-art technology and staffed by experienced professionals, these labs conduct comprehensive tests on electrical components, systems, and installations.
Material Testing Lab Services in Dubai.pdfsandeepmetsuae
Dubai is home to numerous advanced material testing labs, offering state-of-the-art facilities for a wide range of industries. These labs provide critical services such as mechanical testing, chemical analysis, and non-destructive testing, ensuring the quality and durability of materials used in construction, aerospace, and manufacturing.
Whatsapp Number for Paid Service:
+447490809237
How To Check SIM Owner Name And CNIC Of Any Mobile Number
Thanks to the Pakistan Telecommunication Authority’s (PTA) online verification facilities, obtaining SIM owner information has become much easier. Here’s how to find the CNIC and SIM owner details by number:
Compose an SMS to 667: Open a new message on your SIM card and write “MNP”.
Send the SMS: Send this message to the shortcode 667.
Receive Information: Wait for a reply. A message containing the name of the SIM owner associated with the specific SIM number will be sent to you.
Additionally, you can visit or call your network service provider’s local customer care center to confirm the SIM registration status and owner’s name. This simplified procedure eliminates the need for extensive documentation and offers a convenient way to obtain necessary SIM details in Pakistan.
Check SIM Owner Details With Name Online
In Pakistan, there are various Android apps and software solutions available to check the SIM owner’s name by mobile number online. However, it is important to note that most of these apps have not been approved by the Pakistan Telecommunication Authority (PTA), and their use is not recommended. If you choose to use these apps, proceed with caution. Remember, the current law only permits the registration of five SIMs under one identity.
Always verify the validity of any software or tool you decide to use, as unauthorized access to SIM owner credentials may have legal consequences.
Check Jazz SIM Owner Name Details 2024
To check Jazz SIM owner name and details online, follow these steps:
Open the Messaging App: On your mobile phone, open the messaging app.
Create a New Message: Type “667” in the recipient field.
Write the Message: Type “MNP” in the message body.
Send the Message: Send the message using your Jazz SIM.
Wait for a Response: You will receive a message containing the SIM owner’s name and CNIC number associated with the Jazz SIM you are using.
Terms:
Codes can change at any time. Check the Jazz website if the code above has an error.
For further information, call the Jazz helpline.
You can check the Jazz SIM owner, registered address, and location by calling the helpline.
Check Ufone Sim Owner Name Details 2024.
If you want to Check Ufone SIM Owner Name & Ufone SIM Owner Details online check it by the following steps:
Open the messaging app on your mobile phone.
Create a new message.
In the recipient field, type “667”.
In the message body, type “MNP”.
Send the message through your Ufone SIM.
Wait for a response. You will receive a message containing the SIM owner’s name and CNIC number associated with the Ufone SIM which is in your use.
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The CNIC Information System is a comprehensive database managed by the National Database and Registration Authority (NADRA) of Pakistan. It serves as the primary source of identification for Pakistani citizens and residents, containing vital information such as name, date of birth, address, and biometric data.
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2. Summary
-Internet penetration & audience
- Top Social Networking sites
- Active Social media users in India
- Social Media Tactics plan
Overview
EDUCATIONAL SLOT
G
o
D
i
g
i
t
a
l
3. XIRA
Social media statistics of
consumer adoption and
its usage
Reminders
Social networks have transformed marketing and, as this post shows, their popularity is still growing
in our latest global social media statistics research summary for 2020 .
Average time spend on multi
networking across an
average of 8 social networks
and messaging apps.
2 hr
24 mins
per day
4. 2020 Lockdown Marketing Update
43% 37%42%
36% 35% 15%16%
Spending longer
on messenger
services
listening to moe
podcasts
watching more shows
and films
on streaming services
spending more time on
computer on
video gamres
54%
spend longer using
social media
Listening to
more music services
spending more
time on social
apps
creating & uploading
videos
5. SOCIAL MEDIA USE AROUND THE WORLD
3.96 billion
51%
3.91 million
+10.5%
99%
Total number of active
social media users
Social media
penetration
Annual growth in the
total number of
social media users
Total number of
social media users
accessing via mobile
phones
percentage of total
social media users
accessing via
mobile
6. DIGITAL AROUND THE WORLD IN 2020
7.79 billion
Urbanisation:56%
4.57 billion
Penetration:59%
5.15 billion
Penetration:66%
3.96 billion
Penetration:51%
Total Population
Annual growth in the
total number of
social media users
Internet Users
Active Social Media User
8. 30Topwaystooptimize
yourbusiness
Optimize your pages and profile
Ensure your profile pages uses relevant keywords to get discivered via
search
01
Create Branded pages
Brand your profile pages with cover photos, backgrounds and colors02
Learn from leaders
Observe how social oriented brands and leaders in relevant market
selects channels, tune-in to their customers and create engaging
content
03
Post frequently
Post 5 plus times on Twitter and once or more each day on Facebook,
Instagram,Linkedin, Pinterest and the channles that you use
04
Use Hashtags
Using hashtags helps with tracking promotions, targetting readers by
areas of interests and starting conversations
05
9. 20Topwaystooptimize
yourbusiness
Feature great images
Invest time and money on great images to create the stopping power
stand out
06
Share photos of your and team
Humanize your brand by sharing candid shots. Your followers will
indentify with them.
07
Build one to one relatonship
Reach out to social media experts and other bloggers . Be valuable to
them
08
Ask Questions
You will get more engagement and insights when you thrrow questions
out there.
09
Run contests & giveaways
Make things exciting for your fans. People love to compete and strive
for the price
10
10. 20Topwaystooptimize
yourbusiness
Perfect your timing
Use simple measured's free follower analytics tool to discover when your
followers are most active
11
Interact in real time
Prepare to work for channel often and actively. respond fast and take
part in real time conversation
12
Monitor and respond
Monitor mentions of your brand to find good feedback to share, bad
feedback too mediate and new business prospects
13
Learn from your analytics
Click around google analytics regularly to determine where traffic is
coming from ang going to
14
Work as a team
Create all hands on deck approach across departments for more
effective customer communications.
15
11. 20Topwaystooptimize
yourbusiness
Be patient
Results cant be rushed. Think long term and be a nurturer.16
Keep up with the changes
The network keeps on updating. Subscribe to reliable sources to stay
tuned.
17
Have Fun
If you dont enjoy social media, then its not for you.18
Bring in a strategist
Enlist an expert to help develop social media marketing strategy and
accelerate your success.
19
Offer special deals to your followers
Showing your followers members only love will build loyalty and invoke
word of mouth.
20
12. Some free tools
you can use
for social
media
management
Creator Studio01
Buffer
Followermonk
Zoho Social
02
03
04