The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats. Heather Robertson, Centro’s Director of Video, covers: -Digital video consumption and how viewership is shifting -The best approach to reaching your customer in a growing, multi-screen world -The four primary digital video formats and considerations for each -Tips and best practices for the year ahead

1. CONQUER DIGITAL VIDEO
WITH FOURKEY FORMATS
IN 2016
Heather Robertson - Director, Video
#3Ton30

2. CENTRO
IN 2016
WE HAVE DELIVERED
GREAT RESULTS FOR:
2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
NATIONAL
TOP 10
SPENDER IN
DIGITAL
MEDIA
$375MM+
DIGITAL
MEDIA
SPEND LAST
YEAR
INNOVATORS
IN AD
TECHNOLOGY
650+
CENTRONS IN
37 NORTH
AMERICAN
OFFICES

3. WELCOME TO
DIGITAL INSIGHTS
IN 45 MINUTES OR LESS
This month’s feature:
Digital Video

4. THIS WEBINAR IS RATED:
BEGINNER
EXPERIENCED
MASTER

5. Director, Video
#3Ton30
HEATHER
ROBERTSON
YOUR EXPERT TODAY:

6. OVER
6 HOURS
OF VIDEO
PER DAY

7. VIEWERSHIP IS SHIFTING
Q3’15 compared to Q3’14
Source: Nielsen Q3 ‘15 Total Audience Report (n/a: unstable data for Adults 65+ smartphone viewing & not available for Kids or Teens)
Adults 25-34 Adults 35-49 Adults 50-64 Adults 65+Adults 18-24Teens 12-17Kids 2-11
n/a n/an/a
#3Ton30

8. Source: eMarketer, October 2015
US CONNECTED TV USERS, BY DEVICE (2015):
Blu-ray
players
28MM
Smart
TV
35MM
Over-the-top
devices
63MM
Gaming
consoles
52MM
56% OF HOUSEHOLDS
HAVE A CONNECTED TV
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9. of tablet owners watch video on their device63%
people consume video on a smartphone1 IN 3
Video advertising on mobile grew 80% last year
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Source: eMarketer

10. HOW WE VIEW VIDEO IS EVOLVING
ACROSS EVERY SCREEN
22% 32%29%
Source: eMarketer, June 2014 (% time spent with digital video)
17%
#3Ton30

11. WHERE
WE WATCH
VIDEO IS
CHANGING
AS WELL.

12. DAILY
VIDEO
VIEWS
8
BILLION
on
400
MILLION
on
6
BILLION
on

13. DIGITAL VIDEO INVESTMENT
IS EXPLODING
Digital video investment in billions
$5.24
$7.46
$9.59
$11.43
$13.05
2014 2015 2016 2017 2018
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Digital Video
projected to be a
industry by 2018
$13.05B
Source: eMarketer, US Ad Spending 2015

14. Sources: AOL State of the Video Industry, 2015
ADVERTISERS ARE
SHIFTING TOWARD
TOTAL VIDEO STRATEGIES
of marketers shifting TV dollars toward digital
channels are moving those budgets to video88%

15. BUT WAIT,I’M STILL CONFUSED…
IS VIDEO A FORMAT, A CHANNEL,
OR SOMETHING ELSE?
Format for sure
Channel – it’s something I tune into
I thought it was digital inventory?
a
b
c
#3Ton30

17. THE 4 KEY FORMATS
OF DIGITAL VIDEO
1In-stream
2Interstitial
3In-banner
4In-feed
#3Ton30

18. IN-STREAM
Standard and Interactive
Shown before, during, or after video content within a player environment
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19. WHERE IN-STREAM UNITS RUN

20. WHY YOU SHOULD
CONSIDER IN-STREAM
 Reaches viewers while they’re already engaged
 Best format option for repurposing TV spots
 Drives brand engagement with optional
interactive elements
 Viewed as the most premium video ad format
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21. INTERSTITIAL
Plays between page loads, upon app load, between game levels,
or periodically during app use
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22. WHERE INTERSTITIAL UNITS RUN

23. WHY YOU SHOULD
CONSIDER INTERSTITIALS
 Dominates a consumer’s screen
 Forces consumers to see the ad due to its
disruptive nature
 Engages viewers who choose to stick
around and watch vs. close out or skip
 Enables increased scale of pre-roll buys
through DSPs and ad networks
#3Ton30

24. IN-BANNER
Plays in IAB standard display ad sizes on a website, most commonly 300x250
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25. WHERE IN-BANNER UNITS RUN

26. WHY YOU SHOULD
CONSIDER IN-BANNER
 Allows for greater video inventory scale
 Pricing is more in line with static banners
or rich media formats
 Enables long-form video ad lengths
 Offers expandable options that
encourage engagement
#3Ton30

27. IN-FEED
Begins playing once user scrolls to the placement
within web content or social feed
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28. WHERE IN-FEED UNITS RUN

29. WHY YOU SHOULD
CONSIDER IN-FEED
 Offers larger player sizes than in-banner units
but with similar scale opportunities
 Typically forces viewability with player functionality
 Feels more native to an editorial environment
with contextually relevant placements
 Creates a seamless ad experience within
mobile/social platforms
#3Ton30

30. HEY, HEATHER,
CAN YOU GIVE US
THREETAKEAWAYS?

31. There’s not a one-size-fits-all
approach to video
Test and Learn
Follow the Viewer
We’re living in a multi-screen,
cross-platform world
Empower teams to rethink their approach
based on video consumption today
Get Creative
#3Ton30

32. LIKED WHAT
YOU HEARD
TODAY?
Join us every month
for 3Ton30:
Quick digital lessons
for fast-moving
marketers
Here’s what’s coming up:
March 16th - Mobile
March 30th - Ad Fraud

33. THANK
YOU.
Heather Robertson
Director, Video
#3Ton30