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Digital Marketing
In 2015, 179 billion mobile applications were downloaded on 1 billion smartphones, indicating a growing craze among users and developers. The document discusses the projected 24.5 billion revenue in 2016, the increasing internet and social media user statistics globally, and emphasizes the importance of effective digital marketing strategies to reach target audiences. Additionally, it highlights India's rise to become the second-largest internet user base and the need for businesses to establish online presence.
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Digital Marketing
- 1. Mobile Applications Trend, Future& Business 179bn mobile applications downloaded in the year 2015 on 1 bn smart phones, Mobile app craze is going on increasing not only among users, but also among business people and mobile app developers. Data Driving 18 average number of installed apps of an adult phone user 24.5 Bn expected revenue in Year 2016 10 Bn mobileinternet device in use globally DIGITAL MARKETING What is? -- note by Harsh Kumar :: :: TROOLOGY
- 2.
- 3. 7,395 Billion TOTAL POPULATION 3,419 Billion INTERNET USERS 2,307 Billion ACTIVE SOCIAL MEDIA USERS 3,790 Billion UNIQUE MOBILEUSERS 1,968 Billion ACTIVE MOBILE SOCIAL USERS 54% URBANISATION 46% PENETRATION 31% PENETRATION 51% PENETRATION 27% PENETRATION TOTAL GLOBAL POPULATION INCLUDING CHILDREN ACCESS VIA FIXED & MOBILE CONNECTIONS ACTIVEUSER ACCOUNTS, NOT UNIQUE INDIVIDUALS UNIQUE MOBILE PHONE USERS ACTIVEUSER ACCOUNTS, NOT UNIQUE INDIVIDUALS JAN 2016 GLOBAL DIGITAL STATISTICAL KEY INDICATORS
- 4. 1,319 Million TOTAL POPULATION 375 Million INTERNET USERS 136 Million ACTIVE SOCIAL MEDIA USERS 1,012 Million UNIQUE MOBILEUSERS 116 Million ACTIVE MOBILE SOCIAL USERS 33% URBANISATION 28% PENETRATION 10% PENETRATION 77% vs PENETRATION 9% PENETRATION TOTAL GLOBAL POPULATION INCLUDING CHILDREN ACCESS VIA FIXED & MOBILE CONNECTIONS ACTIVEUSER ACCOUNTS, NOT UNIQUE INDIVIDUALS UNIQUE MOBILE PHONE USERS ACTIVEUSER ACCOUNTS, NOT UNIQUE INDIVIDUALS JAN 2016 INDIA DIGITAL STATISTICAL KEY INDICATORS
- 5. ANNUAL GROWTH JAN 2016 19% ACTIVE INTERNET USERS 15% ACTIVESOCIAL MEDIA USERS 8% MOBILE CONNECTIONS 16% ACTIVE MOBILE SOCIAL USERS SINCE JAN 2015
- 6. INDIA HAS OVERTAKEN USAAS 2ND LARGEST INTERNET USER BASE IN THE WORLD
- 7. 42.99 Mn Maharashtra 35.61 Mn UttarPradesh 26.87 Mn Tamil Nadu 20.59 Mn Gujarat 21.72 Mn Karnataka 24.00 Mn Andhra Pradesh STATES WITH HIGHEST NUMBER OF INTERNET USERS
- 8. GETTING FOUND ONLINE Butwhy? That’s why it is important to be found online
- 9. GETTING FOUND ONLINE Butwhy? That’s why it is important to be found online But where are the target users?
- 10. Social Networking Blogs Micro Blogs Vlogsor Video Sharing Wikis DIGITAL SOCIAL PLATFORMS
- 11. TOP ACTIVE SOCIALPLATFORMS FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER HIKE MESSENGER LINKEDIN INSTAGRAM WECHAT 13% 12% 11% 10% 10% 8% 8% 7% 7% 6% SOCIALNETWORK CHAT APP / MESSENGER
- 13. 21% of the World’sPopulation is now Facebook
- 14. GETTING FOUND ONLINE Butwhy? That’s why it is important to be found online But where are the target users? How?
- 15. GETTING FOUND ONLINE Butwhy? That’s why it is important to be found online But where are the target users? How?
- 16. Set the objectiveright! Business mission | Setting realistic KPI | Method to measure KPI Remember your target audience Know your audience persona Define means & channels Plan people for DM | Know where your audience is Stick to your budget Overall budget | Budget per channel Make the Plan But don’t stick to it!
- 17. Mobile Applications Trend, Future& Business 179bn mobile applications downloaded in the year 2015 on 1 bn smart phones, Mobile app craze is going on increasing not only among users, but also among business people and mobile app developers. Data Driving 18 average number of installed apps of an adult phone user harsh@troology.com drop a line at: