SlideShare a Scribd company logo
Presented By
MIDM TEAM
www.midm.co.in
2
www.midm.co.in
• Content that is communicated through the
internet or computer networks.
• Digital Media makes use of electronic devices
such as computers, tablets, and smartphones
to market to potential clients and current
customers.
• Digital Media is mainly marketed through:
– Websites and Blogs
– Social Media Networks
WEBSITE
www.midm.co.in
3
www.m-techindia.com
4
• A company’s website should be the main
focus of any digital media campaign.
• It should be used as:
– A Promotional tool
– Landing place for consumers to get additional
information and educate themselves on the
company
www.midm.co.in
5
• By creating an online identity hub for your
company, it will increase brand image and
awareness and you will be able to reach a
wider target audience more efficiently.
• All your Digital Media efforts should lead your
audience back to your website.
www.midm.co.in
6
• Content refers to the text and images on your website.
• You need to update the content on your site often and
consistently.
– One of the easiest ways to do this is through blog posts.
– Blog posts will also keep people coming back to your site
and let visitors to your site know that the website (and
your business) is still in operation.
• Digital Media places a higher emphasis on content than
programming. Meaning what your website has to say
is more important than the programming in your site.
www.midm.co.in
SOCIAL MEDIA
7
www.midm.co.in
SocialMediaNetworks
8
• Facebook
• Twitter
• Pinterest
• YouTube
• LinkedIn
• Tumblr
• Instagram
• TikTok
www.midm.co.in
SocialMediaBest
Practices
9
• Set Goals
• Create a Plan and Content Strategy
and Stick to it!
• Track Growth
• Monitor what is being said
regarding your company on-line
• Listen to others in the community,
don’t just talk
• Communicate with your clients in
the way that they prefer
www.midm.co.in
SocialMediaMyths
10
• It’s Free
• It’s Fast
• It’s Viral
• You Can’t Measure it
• It’s Optional
• It’s Hard
www.midm.co.in
11
• Email & E-newsletters
• E-Books
• Digital Billboards
• Digital Ads
• Text Messaging
• What’s App Marketing
www.midm.co.in
www.midm.co.in
 The action or business of promoting and
selling products or services, including market
research & Advertising.
 Marketing as Satisfying needs and wants
through an exchange process
Digital marketing is the marketing of
products or services using digital
technologies, mainly on the Internet but also
including mobile phones, display advertising
& any other digital medium.
 Internet Marketing
 Web Marketing
 Online Marketing
Visibility online is the overall presence of a
brand or its products in the general consumer
environment.
A Business can have a great website, but how
are users expected to find it its not visible?
 It’s the process of exposing the visitors to
different aspects of your brand & experience
so that they may become more comfortable
in saying ‘yes’ when they are eventually asked
to take the action
 Email Marketing
 SEO
 SMO
 Blogging
 Content Marketing
 Google Ads
 Affiliate Marketing
 Drop Shipping
 Quora Marketing

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Midmpune

  • 2. 2 www.midm.co.in • Content that is communicated through the internet or computer networks. • Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers. • Digital Media is mainly marketed through: – Websites and Blogs – Social Media Networks
  • 4. 4 • A company’s website should be the main focus of any digital media campaign. • It should be used as: – A Promotional tool – Landing place for consumers to get additional information and educate themselves on the company www.midm.co.in
  • 5. 5 • By creating an online identity hub for your company, it will increase brand image and awareness and you will be able to reach a wider target audience more efficiently. • All your Digital Media efforts should lead your audience back to your website. www.midm.co.in
  • 6. 6 • Content refers to the text and images on your website. • You need to update the content on your site often and consistently. – One of the easiest ways to do this is through blog posts. – Blog posts will also keep people coming back to your site and let visitors to your site know that the website (and your business) is still in operation. • Digital Media places a higher emphasis on content than programming. Meaning what your website has to say is more important than the programming in your site. www.midm.co.in
  • 8. SocialMediaNetworks 8 • Facebook • Twitter • Pinterest • YouTube • LinkedIn • Tumblr • Instagram • TikTok www.midm.co.in
  • 9. SocialMediaBest Practices 9 • Set Goals • Create a Plan and Content Strategy and Stick to it! • Track Growth • Monitor what is being said regarding your company on-line • Listen to others in the community, don’t just talk • Communicate with your clients in the way that they prefer www.midm.co.in
  • 10. SocialMediaMyths 10 • It’s Free • It’s Fast • It’s Viral • You Can’t Measure it • It’s Optional • It’s Hard www.midm.co.in
  • 11. 11 • Email & E-newsletters • E-Books • Digital Billboards • Digital Ads • Text Messaging • What’s App Marketing www.midm.co.in
  • 13.  The action or business of promoting and selling products or services, including market research & Advertising.  Marketing as Satisfying needs and wants through an exchange process
  • 14.
  • 15. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones, display advertising & any other digital medium.  Internet Marketing  Web Marketing  Online Marketing
  • 16.
  • 17.
  • 18. Visibility online is the overall presence of a brand or its products in the general consumer environment. A Business can have a great website, but how are users expected to find it its not visible?
  • 19.
  • 20.  It’s the process of exposing the visitors to different aspects of your brand & experience so that they may become more comfortable in saying ‘yes’ when they are eventually asked to take the action
  • 21.  Email Marketing  SEO  SMO  Blogging  Content Marketing  Google Ads  Affiliate Marketing  Drop Shipping  Quora Marketing