my point of view slideshare on digital brand marketing

1. DIGITAL BRAND
MARKETING
IN THE AGE OF
SOCIAL MEDIA
POINT OF VIEW
Kimberley Harvey
June 9, 2019

2. DIGITAL BRANDING
ADVANTAGES
WITH THE USE OF TODAY’S
TECHNOLOGY

3. KEY POINTS TO ESTABLISHING A BRAND
Build A Digital Brand Story
Digital Media & Marketing Creativity
Distribution to Digital Channels
Create Digital Relationships

4. TOP MARKETING PRIORITIES FOR YOUR BRAND
Your Website Social Media Email Marketing
Content
Marketing & SEO
Pay-Per-Click
Advertising
Word of Mouth
Marketing

5. BRANDING CHANNEL OPTIONS
New Media
Marketing
Cross-Media
Marketing
Retail Media
Affiliate
Marketing
Display
Advertising
Internet
Branding
Game
Advertising
Video
Advertising
SMS
Marketing

6. INTERNET
BRANDING
E-mail
Marketing
Social Media
Marketing
Online PR
Viral Content
Campaigns
Social
Networking
PPC – SEO -
CRO
INTERNET BRANDING
CHANNELS

7. CONTENT
Blog posts, slides,
infographics,
videos, podcasts,
images
SOCIAL
Social networks, reach,
influence,
communities,
reputation
SEO
Web speed, keywords,
link building,
architecture,
optimization
TRINITY OF DIGITAL
BRAND MARKETING

8. GLOBAL BRANDING POTENTIAL REACH
There are 3.2 billion social media users worldwide in 2019
42% of the worlds population uses the Web/Internet
Average time spent on social media per day is 2 hours 22 minutes
54% of social browsers use social media to research products prior
to making a purchase

9. SOCIAL MEDIA IS A BUSINESS
Social networks earned an estimated $8.3 billion from advertising
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some form of social platform
38% of organizations plan to spend more than 20% of their total advertising
budgets on social media
Company’s actually engage with their customers on Facebook
Use of social media with businesses is a growing trend

10. TOP 5 SOCIAL MEDIA PLATFORMS FOR
DIGITAL BRAND MARKETING
Facebook
•1.56 billion average daily log ons
•2,230,000,000 users
•35% of Facebook’s ad audience is under 25
Instagram
•83% of users discover new products on it
•1 billion monthly users
•2 million monthly advertisers
•71% of US businesses use it
Twitter
•326 million people use it every month
•65.8% of US companies use it for marketing
•75% of B2B businesses market on it
LinkedIn
•590 million professional users
•#1 channel B2B marketers use to distribute content
at 94%
•92% of B2B marketers include LinkedIn in their
digital marketing mix.
YouTube
•1.9 billion monthly users
•5 billion videos viewed daily
•300 hours of video uploaded every minute

11. KIMBERLEY HARVEY
MRK2100.500
FOUNDATIONS OF
MARKETING