The property market is something that purely thrives on trust and community. Here are a few reasons as to why you should go SOCIAL, if you're into the Real-Estate business

1. REAL ESTATE
Leveraging The Power of Social

2. YOUR AUDIENCE
at least some of them…..

3. Total Population
1.4 M+
1.36 MActive Internet Users Active Social Media Users
650 K+
44%Percentage of Total
Population using Social
Media

4. Total Population
31.5 M+
18.3 MActive Internet Users Active Social Media Users
9.2 M
29%Percentage of Total
Population using Social
Media

5. Total Population
3.4 M+
3 MActive Internet Users Active Social Media Users
1.5 M
50%Percentage of Total
Population using Social
Media

6. SOCIAL CHANNELS

7. 10 REASONS
TO GO SOCIAL

8. ● COMMUNITY BUILDING
Foster a community, rather than being monolithic and imposing
● MARKET RESEARCH
To find out customer feedback about your completed or an upcoming project
● CUSTOMER SERVICE
Be proactive, and provide customer service on the online front

9. ● DIGITAL & SOCIAL SELLING
Build awareness around the entire line of projects/properties
● LISTENING
Monitor and listen to what existing or prospective customers have to say
● ENGAGE WITH GENERATION-Y
98% of the younger audience prefers communicating over Social platforms, and they are your future
customers!!

10. ● BE TRANSPARENT
Going social would also mean being transparent with your customer base
● SWIFT RESPONSE RATE
Address inquiries at a faster pace, via the platforms
● PR & COMMUNICATIONS
For instance, if you issue a statement about a new facility/project.
● EDUCATE
Provide value added information - Like Interior Decor Ideas, Property Rates, etc..

11. and, some content ideas...

12. ● Show off your Listings
● Highlight local Events & Happenings
● Engage with Contests
● Expert tips on Property
● Decor Ideas

13. What according to you would be a great
social conversation starter?

14. THANK YOU
/TheSoorajDas