Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.

1. KEEPING UP WITH
THE GENERATION Z

2. So, let’s get our facts straight
regarding generations!

4. Gen M. The new obsession

5. - The most educated generational cohort
- Biggest generation with money power that
consumes
- Entrepreneurial thinking with the most “self
focused” attitude in all generations
- 40% think they are Global Citizens

6. - 85% have at least one social media account and
they search on Google
- Their standard is: instant delivery of information,
products and services
- More than 30% will interact with online content
that is of interest to them.

7. - The new wealth for them is: to be healthy, have
energy and enjoy your job
- They think in a new paradigm: “have to live
healthy and mindful”, “I have to king of the world”,
“have to experiment all that the other generations
couldn’t”
- Prefer short, exact and visual messages.

9. Gen M is King.

10. Generation Z. The New Force.

11. GLOBAL
SOCIAL
TECHNOLOGICAL
VISUAL

12. 2 Billion worldwide
9 million in Romania
They are NOT the future.
They are CREATING the future!

13. - Born and raised in times of global crisis, the
threat of terrorism, recession and climate change
- They will live their adult life in times of complete
makeover of the social and economic world order
- Will change the most profoundly, rapidly and
dynamic the society we live in

14. - The most connected, educated and
sophisticated generation
- They are “early adopters”, “brand influencers”,
“social media drivers”, “pop-culture leaders”
- They are adept researchers, auto educated

15. - Most technologically educated generation, they
are digitally transformed
- They are global influencers, distances and
experiences no longer matter
- Raised under the “leadership” values

16. - Core values: individuality and creativity
- Brands have to create the feeling of autonomy,
offer creative opportunity, experience, access to
technology and innovation
- Key instruments of communication are
involvement and collaboration
How to catch their attention?

17. - The first generation to reform the communication
manner for symbiosis with technology, relaxed
written language and informal
- Grammar rules become irrelevant, making way to
graphs, video, gifs, emoticons where speed is
essential
Written language

18. - They guide their decisions based on emotional
rather than cognitive expectations
- Believe more in someone’s opinion or the
specialists in decisions, so they live in a world of
experience more than of evidence.
- To engage them as consumers you have to create
products that will make them socially connected,
funny, spectaculars, innovative, cool and socially
desirable
The Z consumer

19. - They are the most targeted generations in all
history due to technology
-You have to be present on all CHANNELS, with
different MESSAGES, a HUGE frequency and with
high and intense CREATIVITY
- Their attention spam is 8 seconds
Media
consumption

20. 1. EMBRACE THE SELFIE & BEHIND THE SCENES
MOMENTS
Millennials invented the selfie, Gen Z have made it part of
their social DNA. Candid images, the process, men at work
and shared doing have more value for marketing 3.0 to Z
TO COMMUNICATE EFFICIENT YOU HAVE TO:
2. EXPLAIN HOW YOU CHANGE THE WORLD
Express ”what are you standing for”, what is the movement, the
social involvement, the change, the passion.
As an entrepreneur you can’t have only financial reasons, you
have to be creator, innovator, passionate and fight for greatness
3 THEY START TO QUESTION THE DOTCOM
No more clicks, why read so much content in online when they have social media
Have cool content: repackage it. Explain it, make it graphic, video and with imagery for social
media
* Buzfeed has only 23% traffic on site and 77% from social media

22. So, are you ready to get them
as your customers?