Enel held a Social Media Summit on March 1st, 2017 to discuss digitalization in the energy field. The company launched a new unified Enel Beacon website with new functionalities like quote builder, live chat, social media integration, and a mobile responsive design. Enel also discussed their MyEnel customer portal and dedicated social media customer care team that responds to 80% of messages received on Facebook where Enel has over 37k followers. The company shared their work on smart homes, smart cities, virtual reality, e-mobility, and digital electricians as next steps in digital innovation.