Location data plus customer behavior equals deeper customer relationships. Urban Airship Insights can gain location data for premium location-based mobile marketing and customer engagement.

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#MobileStrat
…on location
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Right person, right place, right time
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Location sources
Country Level Data
Location History
Current Location
Beacons
Back End Systems
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Location history increases
response rates 4-5x
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• Observe user behavior patterns
• Send targeted messages

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User-reported location
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• Catch users at the right time
• Give users control
• Offer utility and incentives

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Fear of advertazing
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• Segment your user group
• Don’t self-promote
• Offer users what they want

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Digital to physical
#MobileStrat

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Takeaways
• Location is a data set
• Location means a lot of things;
you may already have location data
• Location can provide relevance
#MobileStrat