The document summarizes key marketing trends from 2013, including the continued importance of SEO, content marketing, and social media. It notes that quality content, social media promotion, and mobile optimization are essential. Major platform updates are outlined, such as enhanced targeting options on Facebook, Twitter going public, and Instagram gaining popularity through new features like 15-second videos. The year is described as big for marketing changes and the summary looks ahead to potential trends in 2014.

2. INBOUND MARKETING

3. SEO
2013 showed that SEO is not dead, but it has
changed.
Content is still king!
SEO now includes content and social media
marketing.
Quality, relevant, and valuable content in the
right context = improved SEO.
!

4. CONTENT MARKETING
!
Content Marketing is now more valuable
than ever!
Search engines continue to put more
emphasis on quality content.
Businesses are beginning to understand how
content marketing and social media
work together i.e. social promotes content.
!

5. SOCIAL MEDIA
2013 was another big year for social media
marketing with more people than ever using
this median.
73% of online adults use social media.
42% use multiple social networks.
63% of people check Facebook daily.
55-64 year olds is the fastest growing
demographic on Twitter.
These stats from Pew Internet show that
social media is an essential part of our daily
lives.

6. MOBILE
If 2013, showed us one thing, it is that mobile
marketing is no longer the future it is the
now.
20% of all Internet traffic comes from mobile
devices (Computer World).
Social networks put mobile first when
releasing new updates because the majority
access them from their smartphone.
Mobile app SnapChat was the social
revelation of the year with over 100 million
users.

7. UPDATES
!
!

8. SEARCH
Google continued its algorithmic changes
throughout 2013.
Panda continued to punish poor content.
Penguin 2.0 disposed of unnatural
links.
Hummingbird provides more relevant
results based on each individual word and
how they relate to other words.!

9. FACEBOOK
Facebook continued to assert its dominance
with:
•
•
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Graph Search
Hashtags
Facebook Home
Redesigned Newsfeed
New Facebook Ads

10. TWITTER
Twitter went public in 2013, which meant
pleasing its share holders. They did this with
the following updates:
•
•
•
•
Images in tweet streams
Lead Generation Cards
New Twitter Ads
Vine App
Twitter now shows images
directly in your tweet stream.

11. GOOGLE+
Google continued to play catch up by
releasing these changes:
Complete re-design (again)
Related Hashtags
Google+ Dashboard
Continued integration with other Google
products
• Improved Hangouts
!
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12. PINTEREST
Pinterest become the number one source of
social web traffic in 2013. Here are some of
the updates that helped them achieve this:
• Business Page Analytics
• Ads – promoted pins
• Rich Pins

13. LINKEDIN
The professional network took on a more
social feel in 2013 with these updates:
• LinkedIn Pulse
• Showcase Pages
• Sponsored Updates!

14. YOUTUBE
The biggest video sharing site continued to
dominate and improve with these updates:
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New Creation Tools
Live Streaming
Choose Your Thumbnail
Community Options

15. INSTAGRAM
2013 was truly the year of Instagram.
150 million people use the mobile app and
enjoyed these major updates:
• 15 second video
• Instagram Ads
• Direct – private messaging

16. BRING ON 2014
2013 was a big year in the marketing world.
It was jammed-pack full of updates and
changes (most of them for the better).
But as we close the door on 2013, we look
ahead to 2014.
What marketing changes, trends, algorithms,
and networks will 2014 bring?
Rest assured we will do our best to give you
the information you need on our blog:
www.roadsidemultimedia.com/blog