Bobby Voicu SMS Camp

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Bobby Voicu SMS Camp

  1. 1. Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011
  2. 2. <ul><li>Twitter succes </li></ul><ul><li>Un magazin de inghetata cu 14 locuri </li></ul><ul><li>300.000 de followeri </li></ul><ul><li>Impertinent </li></ul><ul><li>Fii diferit! </li></ul>Inghetata Humphry Slocombe
  3. 3. Emerson Salon <ul><li>Twitter, Facebook, blog </li></ul><ul><li>75% dintre clienti de pe social media </li></ul><ul><li>Site personalizat </li></ul><ul><li>Clientii din social media sunt mai fideli si cheltuie mai mult </li></ul>
  4. 4. Uniqlo – 26 de ani <ul><li>Twitter to the max </li></ul><ul><li>Discount de 10E </li></ul><ul><li>60.000 de persoane au primit discount </li></ul><ul><li>Aprox. 1.500.000 de twit-uri </li></ul><ul><li>Doua zile in trending topics </li></ul>
  5. 5. Vamplets <ul><li>Facebook Ads </li></ul><ul><li>300% incasari </li></ul><ul><li>250$/luna </li></ul><ul><li>1000$ venituri </li></ul>
  6. 6. Restaurant chinezesc [RO] <ul><li>Facebook management – 6 luni </li></ul><ul><li>4 articole pe bloguri </li></ul><ul><li>ROI – 120% </li></ul><ul><li>S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului </li></ul>
  7. 7. ShoeDazzle <ul><li>600% crestere in numarul de share </li></ul><ul><li>Sute de mii de like-uri </li></ul><ul><li>Userii de pe FB cumpara mai mult si mai des </li></ul><ul><li>Folosit la maxim optiunile Facebook (Connect, API, Social Graph) </li></ul>
  8. 8. Blogul Zappos <ul><li>Nimic despre vanzare </li></ul><ul><li>Totul despre cultura companiei </li></ul><ul><li>Word of mouth la maxim </li></ul><ul><li>Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos </li></ul>
  9. 9. Stiinta si tehnica [RO] <ul><li>Campanie pe bloguri </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Facebook management </li></ul><ul><li>Rezultat: abonamente in valoare de 5000E </li></ul>
  10. 10. Alte exemple <ul><li>Dell: 6.5 milioane dolari in comenzi pe twitter </li></ul><ul><li>Old Spice: brandul numarul pe men body wash </li></ul>
  11. 11. Resurse <ul><li>1. http://www.clickz.com/clickz/column/1729013/social-media-case-study-houlihans-restaurants </li></ul><ul><li>2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/ </li></ul><ul><li>3. http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/ </li></ul><ul><li>4. http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ </li></ul><ul><li>5. http://venturebeat.com/2010/06/09/starbucks-social-media/ </li></ul><ul><li>6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media-campaign-stats/ </li></ul><ul><li>7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case-studies/28254/ </li></ul><ul><li>8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi/ </li></ul><ul><li>9. http://www.penn-olson.com/?p=19191 </li></ul><ul><li>10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html </li></ul>
  12. 12. Va multumesc! <ul><li>@BobbyVoicu </li></ul><ul><li>Facebook.com/BobbyVoicu </li></ul><ul><li>Bobbyvoicu.ro </li></ul>

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