There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

1. DIGITAL STRATAGIES
2019

2. 3,764,985,110
Google searches in a day.
3,572,441
Blog posts written today
437,849,161
Tweets sent today
4,048,701,975
Videos viewed today on YouTube
1,946,498,650
Total number of Websites
46,862,611
Photos uploaded today on Instagram
Source : internetlivestats as on 09-01-2019

3. CONTENT IS THE KING
HOW WILL THE KINGS ROAR BE HEARD!
The difference between content and content marketing is the destination.

4. There are many new digital marketing trends and strategies that are evolving in the current
high-tech, Internet-connected era and businesses now need to use them to succeed in their
efforts because what worked for you last year may not work this year.

5. Here is the list of strategies that will work.

6. Artificial
Intelligence
Artificial intelligence is the future! or at least will take our the first
level of human Interaction.
It can asses and predict consumer behavior and search data from
social media behavior and actions. it can help you automate and
optimize your customer service.
According to Gartner, 25% of customer service will use chatbot
technology by 2020, up from less than 2% in 2017.
You can use Facebook chat bots for better customer service and
instant replies.
Business adopting to AI will save cost and increase operational
efficiency.

7. Influencer marketing can be called a type of
'word-of-mouth' marketing which focusses on
choosing the key leaders to drive your brand's
message towards a larger audience. Rather than
marketing directly on a larger group of
consumers, you instead pay influencers to get
out the word for you. People mostly trust
consumer opinions over corporate opinions
which turns out to be an effective marketing tool
to attract more audience.
Influence marketing:

8. Video
marketing
The best way to raise brand awareness and recall today is
through video marketing. Showcasing your businesses with
relevant content through videos can be the best way to catch
your customer's eye. The analysis shows that 72% of business say
videos have improved their conversion rate, 52 % of consumers
say that watching a product video makes them more confident
about buying a product, 65% of executives visit the marketer's
website and 39% call a vendor after viewing the video. All these
numbers show the importance of incorporating videos to your
digital marketing strategies.

9. Statistics show that 1.3 billion monthly users are
most active on Facebook messenger, 2 billion
messages are sent between people and
businesses on Facebook Messenger every
month, WhatsApp has 1.3 billion monthly active
users, 55 billion messages are sent via WhatsApp
every day, WhatsApp, Facebook Messenger, and
WeChat have more combined users than
Facebook or YouTube. All these statistics show
the popularity of social messaging apps for
business purposes. Social messaging apps can
be very useful in sending messages to customers
directly as they allow personalization and also
add value to the user's experience.
Social Messaging Apps:

10. Visual
search
The best way to raise brand awareness and recall today is
through video marketing. Showcasing your businesses with
relevant content through videos can be the best way to catch
your customer's eye. The analysis shows that 72% of business say
videos have improved their conversion rate, 52 % of consumers
say that watching a product video makes them more confident
about buying a product, 65% of executives visit the marketer's
website and 39% call a vendor after viewing the video. All these
numbers show the importance of incorporating videos to your
digital marketing strategies.

11. Micro moments:
The survey shows people spend an average of 3 hours and 35
minutes every day, this should change the way brands must work
to capture their consumer's attention. Micro-moments is the new
"consumer behavior" as termed by google which delivers your
marketing messages concisely and clearly in a way that is of
interest to the consumers that too all within a span of seconds.

12. With the growing popularity of social media
stories, it is important for marketers to tap this
platform for digital marketing strategies. For
marketers live videos can be an amazing option
to increase brand awareness and engagement.
Since stories disappear after 24 hours you can
showcase the elements of your business with a
story for better engagement.
Social media stories:

13. We’re full service which means we’ve got you
covered on design and content right through to
digital.
There are various digital marketing trends that
would catch your eye, some might turn
impactful while others might just be unfruitful.
iOceane gives you the right assistance for your
digital marketing needs by understanding the
requirements for your business. We cater you
with our tailor-made branding solutions which
serve right for your business.
Chiranjivi Lucky
Entrepreneur I Digital marketer I
Brand Specialist I Fitness Enthusiast
www.iOceane.com
www.chiranjivilucky.com