The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.

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United Clusters of the Internet
December 10, 2018

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Good morning
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What does the internet look like
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India
USA
Rusia
China

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Clustering based on
content

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”On the individual level, we are
embarrassingly similar to a
chimpanzee.”
http://www.jacobsilterra.com/subreddit_map/network/index.html

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”On the individual level, we are
embarrassingly similar to a
chimpanzee.”
Writting
Software
General
Porn
TV, Comics,
SF
Sports
Tech
Ciomputer
Games
Making Fun
Relationshi
ps
Making Fun

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Apple
Android

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The internet takes the shape of
our interests and of our personal
connections
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How do humans connect?
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How do humans create relations?
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“Humans control the planet because
they are the only animals that can
cooperate both flexibly and in very large
numbers.”

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”But, if you pit 1,000 humans against
1,000 chimpanzees, the humans will
win easily, for the simple reason that a
thousand chimpanzees cannot
cooperate at all.”
-- Yuval Noah Harari

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We are in essence
smarter primates
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Our super-power is the ability to
trust and interact with strangers
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To solve our problems
To satisfy needs
To achieve something
To form relationships
To find your community

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Once we succesfuly interact
with strangers we form relations
and social connections
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Humans can sustain on average,
150 social connections

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51
0
135

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Initiation

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Exploration

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Intensification

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Integration

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Consolidation

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We interact with a limited
number of people
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We offer them different
ammounts of time, emotions
and information
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Truths about social
media
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Facebook has democratized access
to the internet

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It owns a big number of
communication platforms and it’s
taken as an example by other
companies

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But at a certain point in time they
stumbled upon a problem

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Facebook tried to fix the
problem, succeded but in the
process created another one
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The FB newsfeed is increasingly
more personalized and niched
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From big clusters, to
increasingly smaller clusters,
clusters of one
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Our chances of having a good
interaction with a stranger
decreases and the cost of entry
and maintenance is bigger and
bigger
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To solve our problems
To satisfy needs
To achieve something
To form relationships
To find your community

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How hard is to find and have a first
interaction
with a stranger?
Easy Hard

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Easy Hard
Explore via
communities
Subscribe to
communities
Search needs
& problems
Subscribe to a
channel
Search by
Hashtags
Subscribe to
person or
brand
Search pages,
groups, events
Subscribe to
person, page,
group

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We need to explore, interact and
build communities
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We need to have a dialogue
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We need to discover common
themes, common discussions
and be part of them
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We need to be equal partner in a
community
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https://community-canvas.org/

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https://community-canvas.org/

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https://community-canvas.org/

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Thank you!

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References
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https://internet-map.net/
https://community-canvas.org/
https://strategyzer.com/
https://www.wikiwand.com/en/Filter_bubble
Diana Teodorescu – Our company Psychologist