Presentation For Ev, Question 3
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Frontline would be an ideal media conglomerate to distribute the magazine as they could leverage their multi-platform presence across websites, radio, and television to greatly expand the magazine's audience reach. As a large company, Frontline has the advantage of synergies across its properties and could place the magazine in popular locations like supermarkets to make it easily accessible to its target audience. However, distributing with Frontline may limit how unique or different the magazine's content could be due to the need to appeal to the conglomerate and audience preferences.
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Pres3edit
A major media distributor like Frontline would be well-suited to distribute the magazine because they have a wide reach in places like supermarkets where the target audience shops. As a large conglomerate, Frontline could provide synergies like related websites, radio stations or TV channels to engage the mainstream audience that is familiar with multi-platform media consumption. Distributing the magazine through Frontline would make it widely accessible to the intended audience in popular retail locations.
Evaulation 3
Frontline is the largest magazine distributor in the UK, distributing over half of the top 200 magazines. It is owned by Bauer Media Group and distributes all of their magazines, including Q, Heat, and Kerrang. Using Frontline provides benefits like maximizing sales reach and reputation through association with other distributed magazines. However, there are drawbacks like increased competition with similar magazines and the risk that the distributor may not properly categorize a magazine that challenges conventions. Other publishers like Bauer Media use Frontline to maximize profits through their wide distribution network, employing a similar strategy to what is proposed for the media product.
Evaluation question 3
Bauer Media would be a suitable publisher for the media product. As one of the largest magazine publishers in the UK, Bauer has an established online and physical distribution network that could reach a wide audience. Their portfolio is lacking a hip hop magazine, so there would be less competition. Bauer publishes magazines, runs radio stations, and has online and physical distribution capabilities. They are an innovative company known for helping new products find audiences. Distributing the magazine through Bauer would leverage their multi-channel network to market the product to Bauer's large, global audience without competing directly with other rap magazines.
Question 3
Bauer Media Group would be the preferred media institution to distribute my magazine product because it is the largest publishing group in Europe with 80 brands reaching 19 million people. As the successful publisher of Q Magazine, Bauer Media could help my magazine succeed due to its information, layout, and color scheme. Frontline would also be a good choice as the largest magazine distributor in the UK, distributing over 160 titles to audiences throughout the country.
Evaluation 3
The author would choose to distribute their music magazine through Bauer Media Group for several reasons. First, Bauer is a worldwide media empire that offers over 300 magazines across 15 countries, providing a large potential audience. Second, Bauer distributes magazines online, through TV, and radio, allowing the audience to access the magazine through multiple platforms like the internet. Finally, Bauer has many genres of magazines but not many in the same genre as a music magazine, so it would fit well without competing for the same audience. The author decided against Time Inc. UK because it is only based in the UK, whereas the author wants worldwide distribution to reach a bigger audience given the international nature of the magazine's music artists.
Question 3
Bauer Media would be an ideal publisher for the magazine because:
1) They are Europe's largest privately owned publishing group with a wide magazine distribution network.
2) Their experience with similar music magazines would help the new magazine stand out.
3) Their digital platforms and apps would allow the magazine to reach its target teenage/young adult audience wherever they are.
Question 3
Bauer Media would likely distribute the magazine product because:
1) They already distribute similar music magazines to a wide mainstream audience.
2) Distributing a new pop music magazine would provide a unique product compared to their other offerings.
3) Their existing distribution channels through supermarkets and newsagents would effectively reach the target audience.
3: What Kind of Media Institution Might Distribute Your Media Product and Why?
This document discusses choosing a media company to distribute a new magazine product. It suggests that Bauer Media Group would be a good choice as the distributor because they are the largest publishing company in the UK and distribute magazines with similar target audiences. Using a major distributor like Bauer would allow the magazine to be widely distributed through retailers and attract a broad audience. However, there is a risk that a mainstream distributor could change the magazine's category or make it harder to compete if placed with similar magazines.
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Pres3edit
A major media distributor like Frontline would be well-suited to distribute the magazine because they have a wide reach in places like supermarkets where the target audience shops. As a large conglomerate, Frontline could provide synergies like related websites, radio stations or TV channels to engage the mainstream audience that is familiar with multi-platform media consumption. Distributing the magazine through Frontline would make it widely accessible to the intended audience in popular retail locations.
Evaulation 3
Frontline is the largest magazine distributor in the UK, distributing over half of the top 200 magazines. It is owned by Bauer Media Group and distributes all of their magazines, including Q, Heat, and Kerrang. Using Frontline provides benefits like maximizing sales reach and reputation through association with other distributed magazines. However, there are drawbacks like increased competition with similar magazines and the risk that the distributor may not properly categorize a magazine that challenges conventions. Other publishers like Bauer Media use Frontline to maximize profits through their wide distribution network, employing a similar strategy to what is proposed for the media product.
Evaluation question 3
Bauer Media would be a suitable publisher for the media product. As one of the largest magazine publishers in the UK, Bauer has an established online and physical distribution network that could reach a wide audience. Their portfolio is lacking a hip hop magazine, so there would be less competition. Bauer publishes magazines, runs radio stations, and has online and physical distribution capabilities. They are an innovative company known for helping new products find audiences. Distributing the magazine through Bauer would leverage their multi-channel network to market the product to Bauer's large, global audience without competing directly with other rap magazines.
Question 3
Bauer Media Group would be the preferred media institution to distribute my magazine product because it is the largest publishing group in Europe with 80 brands reaching 19 million people. As the successful publisher of Q Magazine, Bauer Media could help my magazine succeed due to its information, layout, and color scheme. Frontline would also be a good choice as the largest magazine distributor in the UK, distributing over 160 titles to audiences throughout the country.
Evaluation 3
The author would choose to distribute their music magazine through Bauer Media Group for several reasons. First, Bauer is a worldwide media empire that offers over 300 magazines across 15 countries, providing a large potential audience. Second, Bauer distributes magazines online, through TV, and radio, allowing the audience to access the magazine through multiple platforms like the internet. Finally, Bauer has many genres of magazines but not many in the same genre as a music magazine, so it would fit well without competing for the same audience. The author decided against Time Inc. UK because it is only based in the UK, whereas the author wants worldwide distribution to reach a bigger audience given the international nature of the magazine's music artists.
Question 3
Bauer Media would be an ideal publisher for the magazine because:
1) They are Europe's largest privately owned publishing group with a wide magazine distribution network.
2) Their experience with similar music magazines would help the new magazine stand out.
3) Their digital platforms and apps would allow the magazine to reach its target teenage/young adult audience wherever they are.
Question 3
Bauer Media would likely distribute the magazine product because:
1) They already distribute similar music magazines to a wide mainstream audience.
2) Distributing a new pop music magazine would provide a unique product compared to their other offerings.
3) Their existing distribution channels through supermarkets and newsagents would effectively reach the target audience.
3: What Kind of Media Institution Might Distribute Your Media Product and Why?
This document discusses choosing a media company to distribute a new magazine product. It suggests that Bauer Media Group would be a good choice as the distributor because they are the largest publishing company in the UK and distribute magazines with similar target audiences. Using a major distributor like Bauer would allow the magazine to be widely distributed through retailers and attract a broad audience. However, there is a risk that a mainstream distributor could change the magazine's category or make it harder to compete if placed with similar magazines.
Question 3 of my evaluation
This is part of my evaluation for my coursework in AS Media. Any feedback will be nice and I will take it on board to make it better.
Question 3
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides large scale exposure but high costs, while independent is lower profile but risks low sales. Multi-platform consumption across internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 3 updated
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides high consumption but also high costs, while independent is lower profile but risks low sales. Multi-platform consumption through internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 3
The document discusses potential magazine distributors for a new music magazine. It considers both mainstream distributors like Bauer and IPC Media, which have distributed popular music magazines like NME, Kerrang, and Q, as well as independent distributors like Vice. While independent distributors can target niche audiences, a mainstream distributor would be better suited since the magazine aims to appeal to a wide range of people. Mainstream distributors provide high-level distribution but also come with high costs, while independent distributors have lower distribution but also smaller audiences. The document also discusses using multi-platform strategies like those of NME to further increase readership.
Question 3
I would like to distribute my music magazine through IPC Media because they have influence in the music magazine industry and reach 26 million people in the UK, which would provide a large audience. IPC Media currently publishes NME magazine, which deals with similar artists and images that would be featured in my magazine. Based on feedback, the magazine would also be distributed online to make it easier for the target audience to view and purchase, as well as in music-focused stores like HMV and mainstream retailers like Tesco and Sainsbury's to maximize availability.
Question 3 Evaluation
Bauer Media would be the best company to distribute the magazine because they already distribute a similar rock music magazine called Kerrang. Distributing with Bauer would give the magazine a larger budget, allowing for higher production quality. This higher quality would lead to greater profits for both Bauer and the magazine.
Evaluation 3
The document discusses reasons for choosing Bauer Media Group to distribute a new music magazine. First, Bauer is a worldwide media empire that distributes over 300 magazines across 15 countries, providing large potential audiences. Second, Bauer distributes popular magazines like Q music monthly, showing they could help a new magazine gain popularity. Third, Bauer distributes magazines through multiple platforms like online, TV and radio, allowing the audience to access the magazine in different ways. Bauer's wide range of genres also means the new magazine would fit without competing directly with others.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the media product. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on magazines targeting young audiences with music interests. Time Inc. publishes over 90 magazines in America, including NME which focuses on indie music like the product. Both companies have experience in the genre and large followings, including across other media platforms, that could help market and expand the audience for the new magazine. Their ownership of TV, radio, and magazine companies would allow for cross-promotion using different media.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the student's music magazine. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on rock/indie magazines and radio stations aligned with the target audience. Time Inc. publishes over 90 magazines including NME, which also focuses on indie music and a similar audience. Both companies have large, established audiences in the target demographic and experience marketing magazines, which would help promote the new publication. Their ownership of TV and radio assets also provides more platforms to advertise the magazine and potentially broaden its reach.
Question 3
Frontline is a large media institution that distributes mainstream magazines like Kerrang, Q, and Heat. They have a wide reach by distributing their magazines in major retailers like Tesco, Asda, and Sainsbury's. This allows them to appeal to a broad audience.
Vice has a narrower focus, distributing their magazine Vice only in stores frequented by their target audience of independent thinkers. These include urban outfitters and bars/venues.
The document proposes that their magazine RECOVER, which challenges dominant ideologies, would be distributed independently with a multi-platform strategy online and in stores likely to be visited by their target audience, such as Urban Outfitters and vintage/thrift stores
Media Evaluation Q3
IPC Media will distribute the music magazine. IPC Media publishes successful magazines like NME and Marie Claire. The music magazine will be priced at £2.20, making it cheaper than competitors like Q (£3.90) and NME (£2.40). The magazine will be distributed both in print and online, with the online version allowing digital purchases and access to past articles. Social media will also be used to engage the audience and discuss magazine content.
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Evaluation Question 3
The document discusses potential media institutions to distribute a new music magazine called MIX. It considers IPC Media, Bauer Media Group, and Harris Publications. Harris Publications is selected as it is one of the largest music magazine publishers in the US, selling over 285,000 copies per month. As a large conglomerate, Harris could provide a cheaper publishing price. It also already publishes magazines in the electronic music genre, helping MIX target that niche audience. Harris' vertical and horizontal integration means the magazine could be more widely promoted and distributed through other Harris businesses like TV, radio, and retail magazine chains.
Media question 3
The document discusses distributing a magazine product through Frontline, a large UK magazine distributor. Frontline distributes over 160 magazine titles to over 55,000 retail outlets, including major supermarkets and corner stores. They also provide online magazine sales. The author believes Frontline is a good choice as their magazine could be sold in popular stores like WHSmith, Tesco, and Asda, reaching a wide audience. Frontline's multi-platform distribution through both physical and online retail outlets would make the magazine easily accessible to potential readers.
Question 3
1. The document discusses distributing a magazine targeting young indie music fans.
2. It would likely be distributed commercially through large publishing companies like IPC Media, which publishes similar magazines like NME, targeting a mainstream but niche audience.
3. IPC Media would help distribute the magazine widely through both physical retailers and online/social media platforms to reach the target audience.
Q3jhzblzjhb
The document considers three potential media institutions for distributing a new magazine: World Wide Magazine Distribution, Time Inc. UK, and Market Force. WWMD specializes in distributing magazines to independent and multiple retailers to help expand customer bases. Time Inc. UK currently distributes many popular magazines in London and some worldwide, and also has operations in other countries. Market Force is a flexible and trusted UK company that can distribute in 86 countries, and also works with smaller startups.
Distribution
The document discusses distribution strategies for a magazine. It suggests distributing the magazine through mainstream retailers to appeal to a mass audience as the magazine's genre is straightforward. A large distributor like Bauer Magazines that sells magazines in various retail venues would be a good fit. This ensures the magazine reaches a wide audience. A multi-platform distribution strategy is also proposed to reach more young people who are the target audience.
Question 3: Media Evaluation
Bauer media would be the best institution to distribute the media product because they already publish a similar magazine called Q and would benefit from expanding their portfolio. Distributing another similar magazine would help Bauer media reduce competition and earn revenue regardless of consumer choice. Bauer also has existing connections to the target audience that would help the product reach potential buyers. Their size also means they could provide more support with promotions to aid the new magazine's success.
Question 3
An independent distributor like Vice would be best suited to distribute the magazine, as they target a small niche audience through smaller retail distributors across the UK, like urban outfitters. Distributing the magazine through Vice and in upmarket independent shops would help create a new indie brand identity and build connections with the target audience through consistent branding styles. Major distributors like Frontline that distribute to mainstream retail stores like supermarkets would not be a good fit, as they are too mainstream for the magazine's audience.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
Question 3
This document discusses potential media institutions to distribute a niche music magazine. It suggests that a publisher like Bauer Media would be a good choice as they distribute similar niche magazines and understand the target audience. Social media would be important for advertising, using platforms like Twitter and Facebook that other music magazines also use successfully. The magazine could be sold in stores like HMV and WHSmith that offer a wide variety, and also in newsagents and supermarkets. It would also be distributed online each month or through a subscription service.
Evaluation 3 presentation
The document evaluates three potential media groups to distribute a new music magazine: Haymarket Media Group, Bauer Media, and IPC Media. Haymarket Media Group has publications across different countries but no similar magazines. Bauer Media publishes magazines like Kerrang that appeal to the target audience but Kerrang may overshadow a new magazine. IPC Media has experience with magazines like NME, reaches over 25 million users globally, and the genres of NME and the new magazine are not exact so it would not be overshadowed. The conclusion is that IPC Media would be chosen to distribute the new magazine.
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Question 3 of my evaluation
This is part of my evaluation for my coursework in AS Media. Any feedback will be nice and I will take it on board to make it better.
Question 3
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides large scale exposure but high costs, while independent is lower profile but risks low sales. Multi-platform consumption across internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 3 updated
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides high consumption but also high costs, while independent is lower profile but risks low sales. Multi-platform consumption through internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 3
The document discusses potential magazine distributors for a new music magazine. It considers both mainstream distributors like Bauer and IPC Media, which have distributed popular music magazines like NME, Kerrang, and Q, as well as independent distributors like Vice. While independent distributors can target niche audiences, a mainstream distributor would be better suited since the magazine aims to appeal to a wide range of people. Mainstream distributors provide high-level distribution but also come with high costs, while independent distributors have lower distribution but also smaller audiences. The document also discusses using multi-platform strategies like those of NME to further increase readership.
Question 3
I would like to distribute my music magazine through IPC Media because they have influence in the music magazine industry and reach 26 million people in the UK, which would provide a large audience. IPC Media currently publishes NME magazine, which deals with similar artists and images that would be featured in my magazine. Based on feedback, the magazine would also be distributed online to make it easier for the target audience to view and purchase, as well as in music-focused stores like HMV and mainstream retailers like Tesco and Sainsbury's to maximize availability.
Question 3 Evaluation
Bauer Media would be the best company to distribute the magazine because they already distribute a similar rock music magazine called Kerrang. Distributing with Bauer would give the magazine a larger budget, allowing for higher production quality. This higher quality would lead to greater profits for both Bauer and the magazine.
Evaluation 3
The document discusses reasons for choosing Bauer Media Group to distribute a new music magazine. First, Bauer is a worldwide media empire that distributes over 300 magazines across 15 countries, providing large potential audiences. Second, Bauer distributes popular magazines like Q music monthly, showing they could help a new magazine gain popularity. Third, Bauer distributes magazines through multiple platforms like online, TV and radio, allowing the audience to access the magazine in different ways. Bauer's wide range of genres also means the new magazine would fit without competing directly with others.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the media product. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on magazines targeting young audiences with music interests. Time Inc. publishes over 90 magazines in America, including NME which focuses on indie music like the product. Both companies have experience in the genre and large followings, including across other media platforms, that could help market and expand the audience for the new magazine. Their ownership of TV, radio, and magazine companies would allow for cross-promotion using different media.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the student's music magazine. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on rock/indie magazines and radio stations aligned with the target audience. Time Inc. publishes over 90 magazines including NME, which also focuses on indie music and a similar audience. Both companies have large, established audiences in the target demographic and experience marketing magazines, which would help promote the new publication. Their ownership of TV and radio assets also provides more platforms to advertise the magazine and potentially broaden its reach.
Question 3
Frontline is a large media institution that distributes mainstream magazines like Kerrang, Q, and Heat. They have a wide reach by distributing their magazines in major retailers like Tesco, Asda, and Sainsbury's. This allows them to appeal to a broad audience.
Vice has a narrower focus, distributing their magazine Vice only in stores frequented by their target audience of independent thinkers. These include urban outfitters and bars/venues.
The document proposes that their magazine RECOVER, which challenges dominant ideologies, would be distributed independently with a multi-platform strategy online and in stores likely to be visited by their target audience, such as Urban Outfitters and vintage/thrift stores
Media Evaluation Q3
IPC Media will distribute the music magazine. IPC Media publishes successful magazines like NME and Marie Claire. The music magazine will be priced at £2.20, making it cheaper than competitors like Q (£3.90) and NME (£2.40). The magazine will be distributed both in print and online, with the online version allowing digital purchases and access to past articles. Social media will also be used to engage the audience and discuss magazine content.
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Evaluation Question 3
The document discusses potential media institutions to distribute a new music magazine called MIX. It considers IPC Media, Bauer Media Group, and Harris Publications. Harris Publications is selected as it is one of the largest music magazine publishers in the US, selling over 285,000 copies per month. As a large conglomerate, Harris could provide a cheaper publishing price. It also already publishes magazines in the electronic music genre, helping MIX target that niche audience. Harris' vertical and horizontal integration means the magazine could be more widely promoted and distributed through other Harris businesses like TV, radio, and retail magazine chains.
Media question 3
The document discusses distributing a magazine product through Frontline, a large UK magazine distributor. Frontline distributes over 160 magazine titles to over 55,000 retail outlets, including major supermarkets and corner stores. They also provide online magazine sales. The author believes Frontline is a good choice as their magazine could be sold in popular stores like WHSmith, Tesco, and Asda, reaching a wide audience. Frontline's multi-platform distribution through both physical and online retail outlets would make the magazine easily accessible to potential readers.
Question 3
1. The document discusses distributing a magazine targeting young indie music fans.
2. It would likely be distributed commercially through large publishing companies like IPC Media, which publishes similar magazines like NME, targeting a mainstream but niche audience.
3. IPC Media would help distribute the magazine widely through both physical retailers and online/social media platforms to reach the target audience.
Q3jhzblzjhb
The document considers three potential media institutions for distributing a new magazine: World Wide Magazine Distribution, Time Inc. UK, and Market Force. WWMD specializes in distributing magazines to independent and multiple retailers to help expand customer bases. Time Inc. UK currently distributes many popular magazines in London and some worldwide, and also has operations in other countries. Market Force is a flexible and trusted UK company that can distribute in 86 countries, and also works with smaller startups.
Distribution
The document discusses distribution strategies for a magazine. It suggests distributing the magazine through mainstream retailers to appeal to a mass audience as the magazine's genre is straightforward. A large distributor like Bauer Magazines that sells magazines in various retail venues would be a good fit. This ensures the magazine reaches a wide audience. A multi-platform distribution strategy is also proposed to reach more young people who are the target audience.
Question 3: Media Evaluation
Bauer media would be the best institution to distribute the media product because they already publish a similar magazine called Q and would benefit from expanding their portfolio. Distributing another similar magazine would help Bauer media reduce competition and earn revenue regardless of consumer choice. Bauer also has existing connections to the target audience that would help the product reach potential buyers. Their size also means they could provide more support with promotions to aid the new magazine's success.
Question 3
An independent distributor like Vice would be best suited to distribute the magazine, as they target a small niche audience through smaller retail distributors across the UK, like urban outfitters. Distributing the magazine through Vice and in upmarket independent shops would help create a new indie brand identity and build connections with the target audience through consistent branding styles. Major distributors like Frontline that distribute to mainstream retail stores like supermarkets would not be a good fit, as they are too mainstream for the magazine's audience.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
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Similar to Presentation For Ev, Question 3
Question 3
This document discusses potential media institutions to distribute a niche music magazine. It suggests that a publisher like Bauer Media would be a good choice as they distribute similar niche magazines and understand the target audience. Social media would be important for advertising, using platforms like Twitter and Facebook that other music magazines also use successfully. The magazine could be sold in stores like HMV and WHSmith that offer a wide variety, and also in newsagents and supermarkets. It would also be distributed online each month or through a subscription service.
Evaluation 3 presentation
The document evaluates three potential media groups to distribute a new music magazine: Haymarket Media Group, Bauer Media, and IPC Media. Haymarket Media Group has publications across different countries but no similar magazines. Bauer Media publishes magazines like Kerrang that appeal to the target audience but Kerrang may overshadow a new magazine. IPC Media has experience with magazines like NME, reaches over 25 million users globally, and the genres of NME and the new magazine are not exact so it would not be overshadowed. The conclusion is that IPC Media would be chosen to distribute the new magazine.
Question 3
Beaur Media Group would likely distribute the magazine because:
1) They already distribute similar magazines like Q Magazine that target young indie audiences.
2) They have expertise reaching this niche audience across different media platforms.
3) Distributing through an existing large company allows access to their distribution channels and expertise promoting similar products.
Question 3.
Frontline would be an effective distributor for the magazine because it has a wide reach through both small local retailers and major supermarkets, making the magazine accessible to the target audience. Frontline also offers multi-platform access through both physical and online distribution, important as the target audience uses the internet frequently. Choosing Frontline allows the magazine to maintain its independence and control over production and format, preventing changes that could alter the appeal to the audience.
3. What kind of media institution might distribute your media product and why?
The document discusses choosing a distributor for a magazine product. A mainstream distributor like Frontline would distribute the magazine across many retail platforms to attract a large, mainstream audience. This wide distribution would help increase sales and profits. An independent distributor may focus on smaller, niche markets that don't reach as broad an audience. The author's magazine audience is young women, so a mainstream distributor like Frontline, which also distributes similar magazines, would be a good fit to maximize sales and profits through broad distribution.
Question 3
Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience for the magazine. Physical copies would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences and keep up with industry trends towards digital content consumption.
Question 3
Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience. Physical copies of the magazine would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences who prefer accessing magazines digitally.
Question 3
Immediate Media Company would be the publisher for the magazine because they are an award-winning UK media company and the fourth largest magazine publisher. They reach millions of educated readers across 50 websites, 34 magazines and over 70 brands each month. Using such a large, well-known publisher would provide advertising opportunities and help distribute the magazine more widely and cheaply. The magazine would be distributed physically in popular retail stores like newsagents and WHSmith as well as supermarkets like Asda and Tesco, which are common places for people to buy magazines. It would also be distributed online with digital copies to reach younger audiences who prefer finding magazines online and to keep up with competitors also offering online versions.
Question 3
An independent distributor would be best for distributing the magazine, as the target audience would seek it out directly rather than pick it up casually. Independent distributors like Vice distribute to smaller retail outlets but have a presence in over 1,000 UK retailers, allowing the magazine to reach niche audiences in semi-specialist shops like Urban Outfitters that match the upmarket tone of the magazine, unlike major distributors that supply mainstream retailers too broad for its purposes.
Question 3
An independent distributor would be best for distributing the magazine, as the target niche audience would be more likely to seek it out directly rather than pick it up randomly. While an independent distributor like Vice has a wide UK retail distribution, appearing in urban and upmarket shops would be a better fit for the magazine's intended small audience. Major distributors providing mainstream retail coverage would not match the magazine's niche target market.
Question 3
An independent distributor would be best for distributing the magazine, as the target audience would seek it out directly rather than pick it up casually. While an independent distributor like Vice has a smaller distribution range than a major one, it targets niche audiences in smaller retail stores like Urban Outfitters that align with the magazine's style, rather than large mainstream chains unsuitable to its content. Major distributors have a wider retail reach but not the specialized focus required.
Question 3
The document discusses distributing a hip hop/rap music magazine aimed at 15-24 year olds. It argues that a large, mainstream distribution company like Frontline would be best to distribute the magazine nationally and globally. Using a major company allows the magazine to be distributed across multiple platforms online and through technologies like social media. An independent distributor would not have the necessary funding or scale. The conclusion is that a multi-platform distribution approach through a large company like Vivendi Universal Music Group would best reach the target audience and allow for online advertising and sales.
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My target audience is people aged 16-25 who may not have significant incomes yet. To reach this audience affordably, my magazine will be sold in small corner stores and larger stores like WHSmith. It will also have an online version to access more people given my audience's interest in technology. While the online version allows a larger market, physical copies will still be available for those without internet access. Bauer magazine would be the best institution to distribute my magazine since they already publish the similar magazine Kerrang!, so they understand the market and have experience and connections in magazine publishing and distribution.
Q3
The document discusses different ways to distribute a magazine product and recommends distributing the magazine in smaller shops like newsagents. It notes that the most common distribution methods for magazines are through shops, where customers can browse selections, or online through a magazine's own website. Distributing in smaller shops may give the magazine better recognition among fewer competing titles and could eventually lead to developing its own website for broader online distribution.
Q3
This document discusses important considerations for distributing a media product, including choosing the right media institution and distribution method that suits the intended audience. It emphasizes that distribution is key to the success of a product and building connections with the audience. New technologies have also expanded options for distribution, like digital downloads. The document recommends that for a dubstep magazine, a major distributor like IPC Media or Bauer Media would be suitable choices, as they do not have other competing products in that genre.
Question 3
Bauer Media would be an effective institution to distribute my music magazine product. As a large publishing company with a wide audience, Bauer Media distributes similar mainstream magazines and music content through major retailers and its own media platforms. Their tactics in producing for specialized audiences would help design a magazine appealing to young music fans. Bauer Media could apply their successful approaches used for magazines like Q to advertise and distribute my product to a large, mainstream target market through social media, TV, stores and online channels.
Question 3
The document discusses potential parent companies to distribute a new hip-hop magazine called DEZAE. The author identifies Bauer Media Group and International Publishing Company (IPC) as options. IPC is preferred as it has experience in the hip-hop genre, allowing the magazine to succeed, and wide digital distribution for a mass audience appeal rather than a niche market. IPC's lack of a specific demographic also makes it a good fit. Choosing the right parent company with experience in the genre and wide reach is important for promotional success and sales.
Question 3
Bauer Media is a large European media company that distributes similar magazines to the author's proposed magazine, but they already distribute two similar titles so the author's magazine may not get enough attention. IPC Media/NME would be a better choice as distributor because they have a successful similar music magazine, NME, that appeals to the same audience, and they promote NME in fashion stores frequented by the target audience. Therefore, the author chooses IPC as the distributor.
Question 3
The document discusses which media institution would be best for distributing a new magazine product. It suggests that IPC Media would be a good choice as one of the largest media distributors in the UK, where the magazine plans to be produced and where most of the target audience is located. IPC Media is known as a reliable institution because it distributes popular magazines in the UK with great reputations. Choosing IPC Media would allow them to publicize the new magazine and help it grow, although it may be sold for less and with less advertising initially since it is new.
Question 3 Evaluation
The document discusses the potential media institution to distribute a classical music magazine for young people called Crescendo. It considers both mainstream publishers like Frontline that distribute magazines to large audiences and make money through advertising, and independent publishers that focus on niche audiences. While an independent publisher would allow more creative freedom, a mainstream publisher could help the magazine reach a larger audience and make more money. Ultimately, distributing both a print magazine and digital content online would allow the magazine to reach young people across multiple platforms.
Similar to Presentation For Ev, Question 3 (20)
3. What kind of media institution might distribute your media product and why?
3. What kind of media institution might distribute your media product and why?
More from Rebecca Bonfield
Media pitch
The document outlines a music video pitch that proposes using vibrant colors, elaborate costumes, and theatrical makeup in a studio setting with simple set design. It recommends various camera shots and editing techniques including panning shots, split screens, close-ups, and montage editing. It also discusses ensuring health and safety on the production.
Presentation 7 New
The document compares the learner's preliminary magazine front cover task to their full magazine product. They felt the preliminary task lacked professionalism compared to the final product. For the final product, they chose better fonts, layouts, and photo angles that aligned with research into industry conventions. The learner also realized the importance of planning, research, and time management to produce high quality work, and how their technical skills with design software improved over the course of the project.
Presentation 7
The document compares the learner's preliminary magazine project to their full coursework magazine project. They felt the coursework project was more professional due to increased planning, research into appropriate fonts and conventions, and improved technical skills from using the software over time. Key lessons learned were that planning and considering the target audience are essential for a high quality end product.
QUESTION 2
This document represents how the media product portrays different social groups. The front cover features an attractive yet unconventionally dressed young white female model to represent other young white females while challenging feminine stereotypes. The contents page includes varied images of a silly male, a graceful female model, and a female challenging norms through her style. The double page spread further features the main model in a natural setting dressed in a folk style to represent young people interested in folk music, challenging typical female portrayals through her independence as a songwriter.
Question 2 Redone
This document discusses how the media product, a magazine, represents different social groups. The main model on the cover is described as a young, attractive, slim white female, representing that social group. However, she challenges gender stereotypes by wearing trousers and a hat. Other images on the inside include a girl looking unlike the main model, representing other social groups, and a silly male, representing typical male stereotypes. The contents page features the main model gracefully shot from a distance, representing more sophisticated viewers, along with a rock-inspired male and a female challenging norms in her style mixing pearls and denim. The double-page spread naturally features the main model among nature, representing young folk music fans through her described folky
Presentation To Ev, Question 2
The document discusses how a magazine represents mainstreamers as its target social group. It includes a variety of musical artists from different genres on the cover and in articles to appeal to people interested in many types of mainstream music. It also focuses on positive representations of youth like enjoying concerts rather than stereotypes of misbehavior. The magazine portrays this through concert listings, photos of diverse readers, and a competition to visit Hollywood, a place mainstreamers would enjoy.
Question 1
My masthead clearly identifies the magazine as a multi-genre music publication. The main artist featured is prominently displayed on the front cover to show the magazine is full of information about them. Including an attention-grabbing headline makes the content seem more exciting. Research showed magazines include editor's notes and images on the contents page to showcase where photos will appear. The double-page spread uses enlarged quotes and multiple photos, with writing in columns, mirroring conventions from other magazines.
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Presentation For Ev, Question 3
- 1. Question 3 What kind of media institution might distribute your media product and why?
- 2. Conglomerates As my magazine is aimed at mainstreamers, I would like to have a major distributor such as Frontline. Also as it is a huge company they would own many other companies ( synergy ) and they would have the advantage of a multi-platform consumption, for example my magazine would have a website, radio station or even a television channel, all of this is Media 2.0 which is something my audience would be very familiar with and would be able to use. This way I would be able to get a wider audience for my magazine.
- 3. Examples of where I would like my magazine to be distributed I would also like Frontline to distribute my magazine as they would place the magazine in popular places for example supermarkets, this way my audience would be larger and would easily be able to find my magazine. The advantage of this is that my magazine would be seen and bought more by my niche audience, on the other hand I wouldn’t be able to do anything too overly different on my magazine as my audience would want to buy it, and my distributor would not want to distribute it.