Our Discussion
How does Bandura compare to other learning
theorists?
What is social learning?

How do self- concepts relate to social learning?
What are the four stages of Bandura’s theory?
How do we view adult, social learning?
How does Bandura
Compare?
Howard Gardner

Jean Piaget

Multiple intelligences +

Periods of life +

Life experience =

Varied thinking =

Self- directed learning

Self- construction

B.F. Skinner

Ivan Pavlov and John B. Watson

Positive and

Unconditioned stimulus =

Negative

Unconditioned response

Reinforcements =

Associate stimuli

Operant Conditioning =

Conditioned stimulus =

Behavior Modification

Conditioned response
What is Social Learning?
“Learning would be exceedingly laborious,
not to mention hazardous, if people had to
rely solely on the effects of their own
actions to inform them what to do.
Fortunately, most human behavior is
learned observationally through modeling;
from observing others one forms an idea
of how new behaviors are performed, and
on later occasions this coded information
serves as a guide for action.”
-Albert Bandura, Social Learning Theory,
1977
The Bobo Doll Experiment
Reciprocal Determination
Four Stages of the Modeling
Process
Attention
Retention
Reproduction
Motivation
Sources of Stimuli
Live
Verbal
Symbolic
Mass media
Guide
No physical action needed
Shapes “reality”
Attention
Paying attention and perceive
Different sources of stimuli
Degree in learners pay mind
Striking or different
Needs and interests
Distractions
Retention
Learning requires
remembering the model
Visual
Auditory
Mental cues will later
trigger behavior
Organize, rehearse,
recollect
Reproduction
Translation of symbolic,
auditory, and visual cues
into actual behavior
Apply what was retained
Selective

Mastery
Capability
Feedback
Motivation
Without motivation or
reason, imitation will not
be attempted.
Number of motives
Incentive
Internal
Reinforcement
The Self
Efficacy
My capacity to succeed

Reinforcement
Give myself a pat on the back

Esteem
I am worthy, I am confident
Beyond Bobo
Criticisms to the Bobo experiment:
Limited social situation
Cannot influence model
Unlike “normal” modeling
Long- term effects?
Apply, You Must
Have you seen Bandura’s concepts in adult,
learning settings?
How does Bandura’s theory apply to you,
formally and informally?
How has self- efficacy challenged your
behavior?
Questions and Comments
and Discussions! Oh, My!

Powerpoint on Bandura

  • 2.
    Our Discussion How doesBandura compare to other learning theorists? What is social learning? How do self- concepts relate to social learning? What are the four stages of Bandura’s theory? How do we view adult, social learning?
  • 3.
  • 4.
    Howard Gardner Jean Piaget Multipleintelligences + Periods of life + Life experience = Varied thinking = Self- directed learning Self- construction B.F. Skinner Ivan Pavlov and John B. Watson Positive and Unconditioned stimulus = Negative Unconditioned response Reinforcements = Associate stimuli Operant Conditioning = Conditioned stimulus = Behavior Modification Conditioned response
  • 5.
    What is SocialLearning? “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling; from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” -Albert Bandura, Social Learning Theory, 1977
  • 6.
    The Bobo DollExperiment
  • 7.
  • 8.
    Four Stages ofthe Modeling Process Attention Retention Reproduction Motivation
  • 9.
    Sources of Stimuli Live Verbal Symbolic Massmedia Guide No physical action needed Shapes “reality”
  • 10.
    Attention Paying attention andperceive Different sources of stimuli Degree in learners pay mind Striking or different Needs and interests Distractions
  • 11.
    Retention Learning requires remembering themodel Visual Auditory Mental cues will later trigger behavior Organize, rehearse, recollect
  • 12.
    Reproduction Translation of symbolic, auditory,and visual cues into actual behavior Apply what was retained Selective Mastery Capability Feedback
  • 13.
    Motivation Without motivation or reason,imitation will not be attempted. Number of motives Incentive Internal Reinforcement
  • 14.
    The Self Efficacy My capacityto succeed Reinforcement Give myself a pat on the back Esteem I am worthy, I am confident
  • 15.
    Beyond Bobo Criticisms tothe Bobo experiment: Limited social situation Cannot influence model Unlike “normal” modeling Long- term effects?
  • 16.
    Apply, You Must Haveyou seen Bandura’s concepts in adult, learning settings? How does Bandura’s theory apply to you, formally and informally? How has self- efficacy challenged your behavior?
  • 17.
    Questions and Comments andDiscussions! Oh, My!