Digital graphics improving

Raster Graphics
• They are made of bitmaps and
they’re from pixels.
• Bitmaps separate an image into
millions of little squares.
• These squares show the
different colours in the image
• They have a fixed resolution
(300dpi is the set resolution in
photoshop), resulting in
distortion when resizing.

Vector Graphics
• They are made up of paths, made
from a defined start and end,
curve, points and angles.
• The path can become a line,
square, triangle or a curvy shape
• An advantage vectors have over
bitmaps is that vectors don’t lose
quality when distorted and made
into different scales.
• A disadvantage is that the file
save size is a lot bigger than a
bitmap, so not ideal to be used
for websites on the internet as it
slows it down.

JPEG
Stands For Joint Photographic Expert Group
Used For Photographs and web formats
Advantage It’s a small file which holds less data so it
takes up less space in the computers
memory so you have more space to store
other more important pieces of work.
Ideal to use for websites and on the
internet because there is less data then
less internet is needed to be used when
looking at a website, the website won’t
take long to load and the small file means
it doesn’t slow the computer down.
Disadvantage Loses quality with multiple edits due to
compression and recompression every
time it is opened and closed.

TIFF
Stands For Tagged image file format
Used For Desk top publishing, Adobe InDesign saved
as TIFF
Advantage The quality of the images is much better
than JPEG because of how a TIFF file
doesn’t repeatedly compress the image to
lessen the quality of the image because a
TIFF is made from strips.
Disadvantage The amount of space and storage the TIFF
takes up is considerably more than a JPEG
because of the detail and lack of
compression. Additionally if you were to
put a TIFF on a website it would slow
down the website it would time to load, it
wouldn’t be instant.

PSD
Stands For Photoshop document
Used For Image manipulation
Advantage Saves layers and page formatting
It also supports transparency, images can
be manipulated and changed then go back
to heir original state if saved.
Disadvantage Big files, need lots of storage space.
Only useful in photoshop so it won’t open
in any other format, so people who don’t
own photoshop cannot access the image.
The cost of buying photoshop is also
expensive so some people won’t be able
to afford it.

AI
Stands For Adobe illustrator
Used For Logo creation, graphics to represent
company logo. Art illustrator.
Advantage Can be scaled big and small without the
image becoming pixelated.
Disadvantage Limited software, files can only be opened
in certain software. So if someone doesn’t
own the correct software they cannot
open the image.

3DS
Stands For 3D Studio
Used For 3D modelling, animation and rendering
Advantage Industry standard format, so most
software allows this to be viewed. Viewing
is universal, any company can access it.
Can be used for moving images and films
and video games. Creation of 3D models
or characters
Disadvantage Big file saves, need a lot of storage to be
able to save files.

Evaluation
What did you like about your image?
In my image I like the overall design of the bear, I think
the shape is clear and you know what animal it is straight
away. I like the way it is just made from shapes put on to
a white background so it just looks simple but effective.
What would you improve if you did it again?
Next time to improve this image I would include more
detail. The details I could include is using different tones
and shading to make the panda look more 3D. Also add
little details that are not just shading but fur and eyes as
well, to give more dimension.

Evaluation
The things I like about my image are: I like the shading around
the eyes to make the rotoscope look more 3D and have some
more dimension instead of just having a flat colour. I like the
detail in the beard, how the spikes in the rotoscope look
effective. I also like the eyes and how they don’t look out of
proportion.
If I were to do redo this rotoscope I would improve on a few minor
details, I would probably add a little more shading where needed,
maybe round the eyes and nose. I would have gone around the head
hair in more detail, adding more strands of hair instead of just a big
clump of colour.

Text Based
This is a text task
based on a quote
from the film ‘a
clockwork
orange’. The quote
is ‘Real Horror Show’
and it is a very well
known quote from
the film.
To create this piece of text/logo first I did a little bit of research, what
kind of text the clockwork orange film had been advertised in, and
also how the text and logo had been presented by looking at images
on the internet. Then I went on to ‘da font’ to find an appropriate font
to match the style of the movie posters. The text on the posters is a
square style that looks 3D. I found a similar style and put it on to
photoshop and put the picture I had chosen on there together. Then I
rasterised the text and made it into a clipping mask over the picture,
then I lined up the picture with the text to get the best layout.

Evaluation
In this image I like the picture clipping into the text and how
the eyes of the character fit perfectly in with the shape of the
words. I also like the use of orange around the edges to be in
keeping with the theme of the film. I also like how the text is
slanted upwards, making it more interesting than if it was just
straight.
I would probably make the text font more interesting, or find
a different font, one that is more similar to the original from
the film poster.

Evaluation
I like the use of colours and art that has been used to
make the text stand out against the sky background. I like
how the font clipped the images into the outline of the
text, making it see through, instead having the text filled
in. The pattern is interesting, but not too busy.
The thing I would improve on is the top half of the B has
quite a light pattern on it, making that part a bit hard to
read.

Proposal
Dimensions
2400x3200 pixels
Content
On the t-shirt there will be a iconic picture of the band (or just Johnny and Morrissey if
the whole band take too much time to do) but rotoscoped. The rotoscoped image will
be in black and white and the text will be in a colour that is associated with the band,
like orange, green or blue. The style of the text will be sans serif, as this is mainly how
the band displayed their name, just in a simple font. Then I will copy the rotoscoped
image 4 times and put it into a square, then have the text facing vertically down the
left side. This graphic image is emulating one of the bands album covers/artwork,
which is almost iconic and very recognisable, so it is easy to see what I've done, and
fans will understand and recognise. The rotoscoping will be in the colour and black and
white, with different tones of grey showing the different details. Only one part of the
rotoscoped picture will be in colour and that is the bottom right square, which I will
Export Format
PNG
Advantages; Can be transparent and this format can be used on red bubble
Disadvantages; Big file size, will take up lots of storage space.

Proposal
Deadline
1st of October
Tuesday Wednesday Monday
Finish off mood board
Write proposal
Do a digital flat plan
Rotoscope image to be
used for real t-shirt design
Start new design
Schedule
Audience
The target audience will be Smiths fans, which come in quite a few different ages,
the main ages from 15+ to adults in their 50s.

Digital Flat Plan
Here I have got 2 different pictures but
duplicated them 4 times, to make it
similar to the meat is murder album
cover, this is a thing fans are familiar
with and will understand
Meat Is Murder album artwork
I decided to go with
this picture because I
thought it look most
effective to rotoscope

Proposal 2Dimensions
2400x3200 pixels
Content
On the t-shirt there will be a iconic picture of the band (or just Johnny and Morrissey if
the whole band take too much time to do) but rotoscoped. The rotoscoped image will
be in black and white and the text will be in grey, black or white, similar to the original
picture of Oscar Wilde. The style of the text will be serif, as this is mainly how the band
displayed their name on the original picture, just in a simple font, which is how
originally the bands name was always presented on albums, so this is appropriate and
fans will recognise the style and will be more likely to buy it because its more accurate.
I will put the text of ‘smiths is dead’ in separate blocks on the picture, the text is going
to be displayed in these blocks, the blocks will be a solid dark colour, black or dark grey.
The text on the inside of the blocks will be white so it contrasts and stands out. The
blocks will be placed on different parts of the images, in a similar style to the original
Export Format
PNG

Proposal 2
Deadline
1st of October
Write proposal
used for real t-shirt
design. Start and finish a
quick new design
Start and finish a new
design
Schedule
Audience

Digital flat planBecause the last design took
a lot of time and effort I
decided to do something
else with it, so I got this
design of Oscar Wilde which
was originally official
smiths merchandise and
Morrissey was pictured
wearing it after the band
broke up.
So I decided to do a twist on
this design, using pictures of
the band mates, instead of
Oscar Wilde. This looks
simple but an effective
design.

Proposal 3
Dimensions
2400x3200 pixels
Content
On this shirt and phone there will be a picture of Morrissey wearing ‘I don’t eat my
friends’ shirt. I think fans will like this design because Morrissey was often seen
wearing t-shirts with people wearing a statement t-shirt on it. This picture is not
designed on any smiths related item before like a album or tour shirts, so it is new and
interesting for fans to be able to discover and wear. This will be designed mainly for a
phone case in mind, with the shape of the image, making it landscape rather than
portrait, so it runs horizontally across the phone. It is also designed for a t-shirt, so it
will fit on it in a neat square. This picture will be rotoscoped over the photo to make
the image original and not a copy. The rotoscope will be in done in one colour, blue,
but there will be different tones of blue, that are lighter and darker, to show up the
details in the image, like the hair and nose. The background for this image is actually
going to be a gradient of blue and white, instead of just white, like the original image,
Export Format
PNG

Proposal 3
Deadline
1st of October
Audience
Write proposal
used for real t-shirt
design. Start and finish a
quick new design
Start and finish a new
design

Flat digital Plan
This design is mainly
for the target
audience of
vegetarian Smiths
fans. Because
Morrissey
influenced a lot of
people to become
vegetarian and
made people aware
of how animals were
murdered. I thought
that this specific
target audience
would appreciate
this design. I also
haven’t seen this
design out there, so
it is a bit of a
different option.
I also chose this particular
design because of how
Morrissey is laying down, means
it would also look effective and
wouldn’t distort on a phone
case

Peer Evaluation
What are the strengths of the final image?
• They all have a common theme running throughout (the people in each
design).
• They look very life-like (especially the blue hued one) which shows attention
to detail & it paid off!
• A niche audience has been considered & produced for. It shows through the
final images.
What could be developed if the image was
repeated?
• The backgrounds on some the images may prevent it from being printed on
certain colours of t-shirts. If developed further, there could have been a design
with and without the background, to give the consumer a choice (but this would
take time).
• An individual design for the other member of ‘The Smiths’ would also have been
good, but again, this would have taken time to do.

Peer Evaluation
You straight away know what both your images are. Your
skills in rotoscope have been show really well in this, I
love the top image and how realistic it looks. There is a
constant theme running through both products: colours,
people, text ect.
What could be developed if the image was repeated?
Although the backgrounds are well thought they could
make it harder for the audience who want to buy the t-
shirt to have it in some different colours.

Peer Evaluation
These have both been done really well as they both look really
professional and of a high quality. Also they both show a lot of skill and
precision whilst working on Photoshop. I think that adding text tells
the audience more about what it is from from those that aren’t fans.
They both look very life like as there is a lot of detail in both the
images, I also like the shadowing and gradient that has been used in
the background as it makes it look more real and more of a high
quality design.
What could be developed if the image was repeated?
Maybe to add more colour to highlight key areas of the design and also
to draw more attention to it and catch peoples eye.

Does your final product reflect your original intentions?
My original intention was to base my design upon the
music or films I like a lot and have a vast amount of
knowledge in, and something I would enjoy making. I
chose this because I knew things to design that could
relate to fans. I looked for ideas on red bubble for
inspiration, to see what people would be likely to buy. I
wanted to make this product for a specific target
audience, aimed right at fans of this band, this is a niche
target market which means that you can really add lots
of details that fans would find personal and this would
make them more likely to buy my designs.
I made a brainstorm
showing my ideas I could
use on a t-shirt, now I was
starting to base it just on
bands, the kind of music
they make, the genre, the
style, the iconic pictures
or/and lyrics that relate to
them and fans can relate to.
Then I really condensed my ideas
from lots of different bands down to
just one band. Choosing them
because of all the iconic photos and
many dedicated fans. Their
photographs looked like they would
be good to rotoscope and I had a lot
of ideas on what I would design. The
fonts seen in the bands name would
also be fairly easy to reproduce.

Does your final product reflect your
original intentions?The first design I
planned out was the
‘Meat is Murder’
album artwork with a
twist. This just
seemed like an
obvious thing to
reproduce, simple yet
I have never seen
anyone do it before.
I think the final
design is very
successful and
definitely reflects
my original
intentions as it
looks almost
identical too what
my flat plan looks
like.
This next flat plan has
some variation to the final
image, but that is due to
improving and
experimenting with
colours and placements
on Photoshop. This is also
a twist on the original
design, something that
fans would get.

Does your final product reflect your
original intentions?
This product I had originally
designed with the iPhone case
shape in mind. I needed the
design to be long, so the picture
didn’t distort. I also wanted it to
look good and desirable buy on a
t-shirt as well. I also wanted it to
appeal to a certain selection of
the fans, because of the
vegetarian statement.
I think my final product definitely shows my
original intentions, what I wanted to portray in
my design in the start. I think it worked
especially well as a phone case, because the
picture is positioned in a way so everything fits
into the space of the case. I have changed the
background slightly to occupy the background,
so instead of being white it is a pleasant gradient
of blue and white.

Does your final product reflect
your original intentions?
Originally in my flat plan, I set out my ideas with already existing pictures that I was going to use
to trace over with my rotoscoping. With the rotoscoping I think that I did a fairly good job but
may have taken on more than I could do because of how much detail the original picture had
in it, for example there were two faces to rotoscoped for one design, which really slowed
production time down, which meant I had to skip out on some detail in order to get my
products finished in time for my deadline. Because of the time I had left I also used one
design twice by changing the set out of it differently, I think that if I had more time I would
create another rotoscoped design to add instead of recycling a design. I think that my
audience would se this as me cheating, but on the other hand they might like the variation
of the same design, but I feel that I would benefit from creating more designs. Originally I
wanted to target these designs at a niche audience, for fans of the band and I feel like this
intention has been fulfilled because of how the designs are aimed at this market, they are not
not designed so everyone who sees them will understand, but the target audience will.
Also originally I was planning to sell my designs on t-shirts, making them appealing to wear, this
has been a successful intention because people have actually bought a few of these designs
on t-shirts, meaning that the audience do like them, and understand them.

Is your product suitable for your
audience?
I think my product is very suitable for my audience, because of the different choice of designs, and how they all suit a
variety of colours to be worn on. The designs are of iconic pictures, but they are not over used (especially the blue
one), and have not been used before, so people would want buy them because there is nothing out there on the
market designed like that, for example when doing some research into what kind of designs were already available
on red bubble, and none of these images had already been done, so my ideas were completely original.
My target audience is a typical smiths fan. Because of them being a band in the 80’s, there are two types of fans. The
first type is from the older generation, the people who went to their concerts as teens when the band was still
together. They are very die-hard fans and are still as big fans now as they were back in the 80’s. This kind of
audience will now be in their 40s/50, both consisting equally of male and females. I have to design something that
isn’t too ‘out there’, something they would want to be seen in and also I have to make sure my images are accurate,
e.g. not choosing an image of Morrissey when he was in his solo career and slapping THE SMITHS in big letters,
because the audience would be offended and take it personally, and they don’t want to buy inaccurate clothing.
The second audience is the children of the first audience, because they would be into their music, they would want
to influence their children. These children would also be influenced to be very strong fans and would also want
accuracy. These children would actually be around a the teenage age of 15-20. So I had to design something that
they would want to buy, something not boring, conservative and what their parents would wear. Also designing an
Iphone case appeals to the younger generation as well.
Another niche factor of the target audience is the vegetarian side, I have create a design that advocates being a
vegetarian with the ‘I don’t eat my friends’ written on it. I think this will really appeal to a large section of my target
market because a lot of them will be vegetarian because the band are. But because of how I designed it, that it the
message isn’t intrusive or in your face I feel that anyone from my target market would like this design, just because
they like this original picture.

What do you like/dislike about the
techniques you have used?
The main technique I used to create my designs was rotoscoping, creating a cartoon like version of the real
picture by tracing shapes over the picture. In my rotoscoping I like that I have really gone into detail with
my rotoscoping, adding shading and smaller minor details that could be missed out, like strands of hair or
the shading of the cheek bones. I also like that I created my designs in black and white, I feel that this gives
them a more artistic feel and the contrast of the dark on light makes it look more ‘vintage’ and old, like it
has come out of the 80’s. As well as the black and white I also used a minimal colour on some flowers that
stands out a lot but not too much that it takes away from the vintage feel, I used a colour block pastel
colours on some flowers which made them jump out of the picture, giving my design a lot more flare and
to also make it more interesting. I feel that this artistic style choice also makes my design look more
professional, what also makes the rest of my designs look professional is the quality of my skills I have
used. The edges of my design are sharp and the design looks like the actual picture, so all the proportions
are correct, there are no flaws in my small details, like missing out a colour or the shape of a pupil Is not
round enough, which I think has really has given me a professional edge.
To rotoscope I used the polygonal lasso tool, this is main tool I used for the majority of the picture. I went
around the outline of the part of the picture I wanted to changed and rotoscope, then used the colour
overlay and opacity tool to create my own version of the original picture. The opacity tool I used was
especially helpful to assist with shading and blending, so the shadows didn’t just look like odd blocks of
colour, so that they actually looked effective.
The next tool I used was the text tool, I used it to create the similar fonts used on the original album artwork.
I also used the crop tool to crop out white areas, or areas that I didn’t want to include in the picture, or that
wouldn’t fit on to the template of the shirt or phone case.

What do you like/dislike about how
your final product looks?
Things I like about my final designs and
products are I like how well the
rotoscoping has gone, I think it looks
very detailed and life like. I also like the
use of tonal colour of black and white
and blue and white instead of ordinary
colour
I also like the choice actual image
used in the design, I think I chose
the most effective pictures to be
rotoscoped, as they are clear but
have a lot of detail. The details I
really liked on the Meat is Murder
picture is where on of the 4 pictures
had the flowers coloured in,
highlighting them and making them
stand out against the black and
white.
On the ‘SMITHS IS DEAD’ one I like
how the theme is running of the
highlighting colour. This time I used
it on the text to highlight the DEAD
in a reddish colour. I also like the
placing of the text, how it is very
similar to the original Oscar Wilde
design
The only thing I
don’t like is that
I think the detail
on the face, of
the black and
white one could
be improved on,
as there isn't a
lot of shading,
especially on
Johnny’s face.

Why did you include the content you
used?
I selected the images for my design because I felt that these would look very effective when rotoscoped. I feel
my skills were good on rotoscoping and I wanted to take advantage of this skill, I also prefer the end look
of rotoscoping. I also chose them because of the colours, the black and white and the blue and white, they
were different and I had not ever rotoscoped in different hues of colour and I thought it would look
effective, different and eye-catching.
The fonts I chose from ‘Da Font’ because they have a large selection and range of different fonts, and I was
more likely to find a fitting font similar to the picture I was copying. I chose a san-serif font for the meat is
murder picture, because of its similarity, I also chose the dark green so it would match the original
colouring of the album artwork text. For the smiths is dead I chose a font also similar to the original, a serif
font this time. I coloured it white so it would contrast and stand out against the black box background. But
then I coloured the last word in red, to make it stand out and catch people’s attention. All the content I
used was done for the purpose to give of that ‘smiths’ feel, the feel that the fans and target audience
would see in my designs. Everything I put on my design was for this purpose, and it was to keep this theme
running throughout my designs, for example the old style font and the black and white colours to keep it
feeling vintage, but then adding a pop of colour for a modern twist to also cater for the younger section of
my target audience.

What style have you employed in your
products?
My influences are mainly the style and whole persona of the band, the kind of feel they gave with their music
and the style of their album artwork. The album artwork has a very vintage feel to it, always using iconic
pictures of famous movie, soap or music stars, e.g. Elvis Priestly.
The artwork was always in tonal hues, that be in black and white or pink and white. And they name would
always contrast over this. The artwork would have simple colours and yet have detailed pictures, this is
what made it stand out and this is the kind of feel I was trying to portray in my work
So the visual style I chose would described as a vintage feel, I wanted it to have the feel of The Smiths album
artwork and I feel I succeeded with that because I twisted the original artwork and gave my separate
version of it. The feel of the first 2 designs was inspired by the ‘hatful of hollow’ album art work, the side
profile in the black and white colours with the different gradient in the background. Old photographs of
the band has also inspired my main design motifs, because they are popular pictures and fans of this band
like these pictures a lot. Some existing designs I also feel have inspired my work, like designers on red
bubble’s t-shirts have helped me to realise what shapes work on a t-shirt and what colours look most
effective on different colour t-shirts.

What were the strengths and weaknesses
of the pre-production and planning
The strengths
The strengths of the research was getting to see what was out
there, what kind of products people had already been
designing and the kind of designs that were popular.
Researching into red bubble I could see the styles and
techniques people had been using to create successful t-shirts
and not so successful. I found that images on shirts looked the
best and the most interesting, and text and outlines didn’t
looks as effective, and a bit amateur. I could also see what
kind of shapes people would use for phone cases and which
shape image would distort, from this cat iPhone case I could
see that a longer shape with bold bright colours looks the
most effective and the most desirable.
The digital flat plan helped me a lot as I could physically see the
design and work out what would look best where with
minimal effort and not taking up too much time.
Creating mood boards and visually being inspired really helped for
me to be able to create a picture in my head what I wanted to
achieve, mood boards allowed me to be able to collect
existing works, seeing what was out there already and to see
what had already been done. Mind maps helped in a similar
way but instead of looking at different works I was inspired by
this and then had a chance to write down all my ideas, getting
them all out, even bad ones. This helped me to bring some
structure and clarity to my ideas instead of them being all
jumbled up in my head.
The weaknesses
I actually found the planning to be very
helpful and inspiring, and helped me
create a lot more ideas than I first began
with. The only thing that I found a
problem was I couldn’t tell what kind of
designs sold the best and for what price
they were selling for, and what colours
people preferred. This absence of
information meant that I wasn’t able to
pick a particular foundation design and be
positive I know it will sell. I feel that not
doing background work on my audience is
something that maybe could have
hindered my idea process. Having an idea
of what you think your audience like to
actually finding out what they like can
come out very differently.

Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
The strength of this
image is the quality and
detail in the rotoscoping
Another strength
is the vegetarian
statement, really
catering to a
niche market
I like the blue hue and
tone, relating back to th
original subject of the
album artwork
I like how the image and design
fits on to the phone and how
the shape is perfect
If I were to repeat the
project, next time I
would get the outline of
the box on the t-shirt to
be softer, and not to
have such harsh edges
A strength is how
it can be bought
as a phone case
or a t-shirt

A strength of this is the
link back to the meat is
murder artwork,
instead of the world
war 1 boy it is an iconic
picture of Morrissey
and Johnny
Another strength is
the detail and
quality of the
rotoscoping,
because it looks a lot
like the original
image.
I like the highlighting of the
colours on the flowers on just
on the pictures. I think this
looks very effective.
A weakness is that
this was my first
design so it
doesn’t look as
good as the other
two
The image on the t-
shirt is a PNG so the
text will be see
through so the
image may not look
good on darker
shirts

On this version I
put a vintage feel
effect on the image
to make it look
older, and I think
this worked will
with the black and
white, and broke
up the image more
I like the similar text font on this to the
original. I also think the colour contrast
between the black and white work well and
will show up on any t-shirt
A weakness in
this design is I
thin it could
have more
detail on the
actual people.
I like the gradient
on the background
so it fades into the
white t-shirt but a
bad point is that it
wouldn’t fade into
the shirt if it was a
different colour
I like the red colour on the
‘DEAD’ as it stands out and
looks more interesting.

Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
Over-all I think the feed back I got was very positive and there was a lot of compliments
about the amount of detail and effort that I had put into it. I do agree with this as I feel I
did put a very large amount of effort into the subject matter and the amount of detail
that I included in the rotoscoping. I also agree that my designs are there for a niche
market which cater to a certain person and a fan of this band.
– Responses you disagree with
I have to say I can’t really see anything I disagree with, all that comments made
were very constructive and helpful, and there wasn’t really anything negative
said.

Digital graphics improving

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