3. Is it fit for the intended purpose?
The purpose of this project was to create a new range of products for Surfers Against Sewage. We needed to design a logo,
campaign poster, membership form and range of merchandise. The organizations purpose and their intended audience
needed to be taken into consideration when designing the products.
The purpose of the logo is to represent the organization. It needs to give the audience an idea as to who they are. It needs
to work on a range of products in a range of sizes.
For the logo, I have taken the organization into consideration. I have designed a logo that reflects the shape of a wave,
though in a geometric style. I think that the geometric shapes that I have used for the
logo could be considered quite unusual for this type of organization. Typically
environmental charities such as this one would have a more organically shaped logo.
Surfers Against Sewage’s current logo features organic shapes (1). Although my logo isn’t
typical, I think it still works. It’s a simple shape that works on a range of different
products and in a range of sizes. As you can see from (2) the main shape featured in
the logo is still visible even in a smaller size, and the organization name is still just about readable. It also features the
organizations name so that people recognize who’s logo it is, though when the brand grows and becomes more well known
it would be possible to take the name out of the logo and just feature the shape on its own.
(1)
(2)
4. Does it communicate your message clearly?
For the logo I have taken into consideration who the organization is and what they want to communicate to their audience.
As they are a charity focused on improving the quality of the seas and beaches, I needed to design a logo that would
communicate that to the audience.
I used 2 shades of blue in my logo. I think that blue is a colour that is commonly associated with the sea. They have also
used 2 shades of blue for their current logo (1). Though my logo doesn’t realistically depict a wave shape, I think that the
geometric wave shape could be effective in demonstrating to the audience what the organization is about. Rather than
using block colours, I have used strips of colour in my logo. I think that makes the logo look somewhat nautical.
It is also important that the charity gives off a good impression to the audience. It is important that the charity comes across
as trustworthy so that people are more likely to donate. I think that my logo could make Surfers Against Sewage come
across as trustworthy as the logo looks quite professional, however perhaps not very personable. Many charities will use
organic shapes for their logos. For example Friends of
the Earth’s logo (3). It almost looks hand drawn,
giving it a human element making them seem
more personable. I think that the fact my logo
looks quite professional could lead people to
believe that they are serious about getting
things done.
Nautical stripes
2 shades of blue
Geometric wave shape
(3)
5. It is important that the logo is appropriate for the target audience. It needs to be clear to the audience that the organization
is targeting them.
I figured that the majority of Surfers Against Sewage members and donors would be adults, so I made my logo more tailored
towards adults. The colour scheme, the shapes and perhaps the font used is quite corporate looking, so might be more
aesthetically appealing to an adult rather than a child. I think that the corporate look will let adults know that Surfers
Against Sewage are aimed at them.
A lot of charities like Surfers Against Sewage will use organic shapes for their logos. As you can see from the Friends of the
Earth logo (3) they have used an almost hand drawn or painted looking circle. This might be more appealing to the audience
as it makes the charity seem more friendly and personable, perhaps more trustworthy which will all be important traits to
the audience. They are likely to be people who like those traits and can relate to those traits. It seems like this kind of style
would be an obvious choice for my logo design, however I think that my design is still effective in demonstrating to the
audience what Surfers Against Sewage are about. As the geometric shapes I have used have been used to mimic an organic
shape, Surfers Against sewage could potentially still come across as friendly or trustworthy.
Is it appropriate for the target audience?
6. Original Intentions vs Outcome
Looking at my initial ideas, I originally indented to use more organic shapes. All of the ideas on
my mind map and all of the imagery I used on my mood boards were of more organically shaped
waves, as you can see from (4) which is one of the images I had on my mood board. Most of the
imagery I used as inspiration, including (4), was also more hand drawn looking. The first few
logo designs I made during the design process were in the style I originally planned from my
idea generation, however during the design process I realized that the small details of my hand
drawn logos would not be clear in smaller sizes and so wouldn’t be effective on very many
products. I started to experiment with bolder more simple designs after that. Below is my first
logo idea on the left, and my final logo idea on the right. My first idea was quite messy, the
drawing was perhaps not good enough for a logo, and the detail would make the image unclear
at a small size. My final idea is a lot better though out, neater and clearer. As you can see, the
only thing I have kept the same us the font. I found this font during the idea generation process,
and the font is called Sufrimeda.
First Logo Idea Final Logo Idea
(4)
7. How effective are the techniques you have used?
I have used my logos colour scheme to give the audience an idea of what kind of organization Surfers Against Sewage are. I
have used 2 shades of blue, and blue is commonly associated with the sea. Another way I have given the audience a clue as
to the kind of organization Surfers Against Sewage are is through the shapes I have used. The main shape in the logo is a
geometric representation of a wave. The stripes that I have used to make up my logo also has a slightly nautical look. I have
also included the organizations name in the logo so that the audience know who’s logo it is, which will make it easier for
Surfers Against sewage to promote themselves.
Nautical stripes
Geometric wave shape
Organization name
Shades of blue
8. Is the content effective?
The content of my logo is very minimal. It just includes some strips of colour that make up a larger shape. I think that
because the content is minimal, it makes it an effective logo. A logo that contains too much would be less visible at a smaller
size, might not be very versatile and perhaps wouldn’t be memorable for the audience. The shape I have created is
reflective of the shape of a wave, and so will be effective in showing the audience what the organization is about. The
colour scheme will also give the audience an idea as to what the organization are about, as I have used 2 shades of blue,
which is a colour associated with the sea. The logo also contains the organizations name. I think that until the organization
is well recognized, including the organizations name is essential so that the audience know who’s logo it is. The font I have
used, called Sufrimeda, is effective as it is clear, and I have also put it in black so it is readable in a range of sizes.
9. What are the technical and aesthetic qualities of your logo?
Firstly, I think that some of the stripes I used for the main shape featured in my logo are a bit wonky. As you can see from
image (5), some of the white stripes don’t fit with the purple stripes right at the edge. Some bits around the edges of the
purple stripes have also come out quite undefined. I’m not sure exactly why this has happened, though I think I might have
trimmed the shapes down slightly wrong. This is a shame because I think that
the rest of the logo has been designed with care, and looks good.
I could have just used one shade of blue (the main bright blue featured in the
background), purple, white and black for the logo, and I initially tried this idea
as you can see from (6). I thought that the logo looked a bit bare, and needed
something extra.
I worked hard to make sure that each line was the same width, length and
was the same distance apart. Though I made some mistakes as you can see
from (5), I think I did pretty well on the rest of the logo.
I think that the logo is extremely versatile. It can be adapted in many ways to
suit a range of different formats. You can have the main shape on its own, in a
different colour perhaps. You could easily recreate the shape in different styles. You
could also use the logo without the organizations name.
I like the colour scheme that I have used. I have used some quite predictable simple
colours such as blue, white and black, though I have also thrown in some purple. I
made sure that the shade of purple I used was going to fit in with the shades of blue I
used by using paletton.com. The shade of purple I used isn’t too bright so it doesn’t
look immature. I think purple could be quite an unexpected colour for the logo, but I
think I works.
I really like the font that I have used for my logo. I decided that I was going to use this
font during the initial ideas process. Its quite bold and fairly formal though isn’t too
plain.
(5)
(6)
11. Is it fit for the intended purpose?
The purpose of my campaign posters was to make the audience aware of the design competitions going on for Surfers
Against Sewage, and to show them how to get involved. I decided to create this design competition for Surfers Against
sewage as I thought it would be a good way for the audience to feel more involved, so the posters need to appeal to them
and inform them. The posters might also need to give the audience a clue as to who Surfers Against sewage are, as this
poster might be one of the first times they have ever come across them.
I designed one poster for adults, and one for children. I thought that I could make a design competition appeal to both. The
Kids design competition poster has clearly been made for them as its bright and fun. I have used fonts that look hand drawn
to appeal to children and perhaps parents as it look friendlier and more informal. I have created an image of some octopus
tentacles that cover part of the bottom of the page. This will give the kids and their parents an idea as to who Surfers
Against Sewage are. I have used a lined paper background, though instead of plain lines, I have added in some wave shapes
that I created across the lines. Again, this will give the parents and children an idea as to who Surfers Against Sewage are. I
have also used a bright blue circle for all of my text, and I also used blue for the wavy lines of the lined paper. Blue is
commonly associated with the sea, and the fact that the blue I have used is very bright might appeal more to children. The
language I have used is also tailored more towards children as I have written in a much more friendly, chatty manner. As the
purpose of the poster is to inform the children on the design competition I have included the organizations name and logo,
information about the competition like who can enter and the nature of the competition itself, some helpful links where
they can get more information and where they can submit their designs, and the prize they get for winning.
The adult design competition poster contains similar information to the kids design competition poster. For example the
organizations name and logo, who can enter, what they are designing, the prize for winning and more links for information
and to submit designs. The language is much more straight forward for the adult design competition poster, as using
anything similar to the kids poster might be patronizing. The poster is aimed at designers, so the design of the poster need
to be well thought out to appeal to the audience. Like my logo, I have mainly used geometric shapes. I think that this is
quite an easy style to get right, because less detail is needed so there is less potential to mess up. Though I don’t think it is
necessarily obvious, the shape I have created using the squares and rectangles is representative of a wave. As it might not
be that obvious, perhaps it might not be effective, though it was intended to give the audience an idea as to who Surfers
Against Sewage were if they hadn’t come across them before. I have used quite square geometric font to match with the
background pattern.
12. Wavy line paper background
Hand written font
Octopus tentacles
Competition info
Info about the competition
Geometric wave shape
Square font
13. Does it communicate your message clearly?
The message for my campaign posters was about Surfers Against Sewage’s design competition. The poster needed to
communicate to the audience what the competition is about, how to enter, who can enter and who’s competition it is.
I think that I have fulfilled quite a few of these criteria. I have demonstrated to the audience who’s competition it is on both
posters. I have included the logo in the bottom left corner of both posters. I have also included the organizations name in
the title of both posters. I have probably given more clues as to who Surfers Against Sewage are on the kids poster as I have
included a hand drawn image of some octopus tentacles, which might make people think of the sea. I have also created
those little wave shapes for the background, and one of the main colours I have used for my poster is bright blue which also
might make people think of the sea. For the adult poster I haven’t given so many obvious clues, though I have used a light
shade of blue, and I have created another geometric wave shape.
I have featured information about the age ranges of who can enter, and I have also featured information on how to enter
the competition.
I have provided some information about the competition itself, such as the prize and that it is a design competition. I have
also provided a website link to find out more information, though on the posters themselves I don’t think that I have
provided enough specific details about the competition.
15. Is it appropriate for your target audience?
For both my poster designs I have considered the ages of the target audience. I have made the designs appropriate for the
ages of the target audience. As there are currently ways for children to get involved in Surfers Against Sewage, I though it
would probably be important for them to be included when considering my posters. I thought that this type of competition
would be appropriate for children as well. I have made sure that the kids poster is very bright and fun and friendly. The
language I have used is tailored more towards children as it is quite chatty. The font I have used is also more hand written
looking so children might feel as if they can identify with it more. It also might make parents feel more trusting in Surfers
Against Sewage as it gives the poster a more human element, so they may be more likely to help them enter and to get
more involved in Surfers Against Sewage. The image of the octopus tentacles is also hand drawn, so again could make the
poster seem more relatable for children. I have used a lined paper background, thought with my own spin on it. I have used
this background as a reference to school. It might make the poster look more like a piece of school work made by a kid,
which again will make the poster more relatable for children.
The adult poster is a lot more minimal than the kids poster. As I thought that it would be most likely that designers would be
interested in this I though I would try to make it look as professional, but aesthetically pleasing as possible. I think that a
designer might find it patronizing if I didn’t take the design of the poster seriously. I still tried to relate the poster to the
organization as I thought that this would be something else important to the audience. I created a wave shape from
geometric shapes, and I used a light blue which references the sea. There is minimal text on the adults poster, compared
with the kids poster. I didn’t want to clutter up the poster too much.
16. Hand written looking font Hand drawn image
Lined paper background
Geometric shapes Minimal text Blue background
17. Intentions vs Outcome
During my idea development I did plan on creating a competition poster. I did want to do one for
kids and one for adults, though I stated in my mind map that I wanted to create a poster for
schools rather than just for individuals. Though I intended to make one specifically for schools, I
think that the poster I created could be put up around schools. I also intended to use bright
colours and drawings for my kids posters. I created some colour schemes for my kids products
during my idea development. (7) and (8) were my 2 initial ideas, and (9) was my final colour
scheme. As you can see from my kids poster I used similar colours, though not the same shades.
During my initial ideas process I also collected some images that I though I might use for my kids
products. (10) was one of the images I collected. Though I didn’t end up using a crab, I used a
similar style for my octopus tentacles. I also developed some font ideas for my kids poster. My
main 2 ideas were Maria & David and Handwritten Nat29. Though I didn’t end up using these
specific fonts, I did use similar font because I knew I wanted the font to look hand written. One of
the fonts I used was called DK Lemon Yellow Sun, and the other was called Linear.
(7)
(8)
(9)
(10)
18. In my mind map, I stated that I might do some drawing for the adult design competition poster, though
I ended up using Photoshop for the entire poster. I also stated that I wanted to use images of waves
and surfboards. I didn’t use images of either of these, though I did create the geometric wave shape. I
did this because I wanted the adult poster to be in a similar style to the logo so that everything would
look like a set. Like for the kids, I developed a colour scheme for my adult products. (11) and (12) were
my first 2 ideas, and (13) was my final idea. I ended up using the lightest blue and black from this
colour scheme for the poster, though I also added in grey in order to make my text visible and to
prevent the poster looking to flat and boring. I also developed some font ideas during the idea
generation process. I had a lot more font ideas for the adults poster than I had initially with the kids
poster. I ended up going with one of my initial ideas called Lines. I used this font for the title.
(11)
(12)
(13)
19. How effective are the techniques you have used?
The competitions was specifically designed to get children interested and involved in Surfers Against Sewage, so in order to
do that I needed to get the children interested in the poster. I have used chatty language for the kids poster to seem more
friendly. It might make children feel more confident in entering if they feel that Surfers Against Sewage are a friendly
organization. It might also encourage them to enter as they might feel as if they can relate to the poster. I have also used the
font, the tentacle drawing and the lined paper background to make the poster seem more relatable for children so they feel
confident knowing that the competition is for them, and that Surfers Against sewage are a company that they might like. I
think that the style of drawing I have created is quite cartoon like. This might be something that might appeal to kids,
especially younger children who might be more likely to watch cartoons. I have also tried to encourage the children to enter
with the prize of a goodie bag, which might make it seem more appealing. I have also featured the logo and the
organizations name on the poster so that they are aware of the organization.
The adults design competition poster was also designed to get adults interested and more involved in the organization. If
they feel more involved in the organization, they might feel compelled to donate more in the future, or to attend events
such as the beach clean ups. I have tried to appeal to designers with my simple, professional design. I wanted for them to
feel as if the competition was being taken seriously. I have tried to make the competition seem more appealing with the
prize money, but also with the prospect of designers being able to actually get their designs out there on merchandise. As I
am hoping for people who are not already aware of Surfers Against Sewage (as well as people who are) to see this poster to
help Surfers Against Sewage raise awareness of themselves, it was important that I feature the logo and the organizations
name.
20. Prize
Cartoon like drawing Chatty language
Lined paper background
Hand written looking font
Simple, professional design
Prize
Logo and organizations name
21. Is the content effective?
I think that for both my adult and kids design competition posters the design of the poster is much more effective than the
text. I the design has been carefully thought out for both of the posters. Especially with the kids poster as there are a lot
more interesting details to it that were placed in order to catch children's attention. The tentacle drawing and the wave
lined paper background could make it interesting for children, plus it gives them an idea upon first look of the poster as to
who Surfers Against Sewage are. I have also features the organizations name and the logo to make it clear who’s
competition it is so that they know who they are submitting to. Although I have thought somewhat about the text on the
poster, I have probably not provided enough information for the children on the details of the competition, though I did
provide a website link for the kids to find out more information.
For the adults poster I took into consideration what I wanted the poster to look like more than the text. The poster was
meant to appeal to designers, so I think that they would be more interested in the design. As I wanted to keep the poster
looking minimal, I needed to have minimal text. This meant that I ended up having little information on the details of the
competition. Though like with the kids poster, I did provide a website to go to for more information. Thought another
positive about the adults poster is that I featured the logo and the organizations name so that they were made aware of
Surfers Against Sewage. This gives them the opportunity to look up Surfers Against Sewage if they are not already familiar,
and lets them know who they are submitting their work to.
22. What impact do you think your advertising campaign will have on
the public?
I am hoping that my campaign posters will encourage people to get involved with Surfers Against Sewage. Perhaps
it will also raise awareness of the organisation as well, as it is possible that people who have never heard of
Surfers Against Sewage will see the poster. As one of the posters is specifically aimed at children, perhaps it will
encourage children to get interested in Surfers Against Sewage. Perhaps children who would have otherwise been
unaware of the impact people had on the sea might get the opportunity to learn about it, and this might impact
their habits. Educating children early on the marine environment could have an impact on the marine
environment in the future as they might adopt better habits such as not leaving litter on the beach or throwing it
in the sea. Encouraging the kids to get involved will also have an impact of the parents. They might gain an
interest in the organisation also, and as a result find more ways for them and their kids to get involved in the
charity such as attending beach clean ups.
I think that my adult posters might target some people who might not have otherwise had an interest in the
organisation, or might not have sought out an organisation like Surfers Against Sewage. I think that the
competition is a good gateway for people to get involved and interested in the charity. The adult campaign
posters mainly target designers, who might have a range of different interests. This competition is a way of
getting a range of different people interested in Surfers Against Sewage, which could mean a greater impact of
the marine environment.
23. What are the technical and aesthetic qualities of your work?
For my kids design competition poster, I really like the detail that I put into the design. The little waves
incorporated into the lined paper background, and the octopus tentacle drawing are really nice fun details. I took
a lot of time out to hand draw the tentacles, then I added in the colour in Photoshop. I also didn't add in just
block colour, I made sure that the main orange bit of the tentacles had a gradient on it, so it faded naturally from
a bright orange to a paler orange. I think that this little detail makes the picture a lot less flat. I also put a drop
shadow on the tentacles to make it seem as if they are standing off the page. I put another drop shadow on the
big blue circle text box, again to make the poster look less flat and plain. It almost looks like a post-it note stuck
on the page, which sort of emphasises the school work look of the poster. I created the waves by drawing around
an image of a wave in Photoshop, and cutting out sections of the lines from the lined paper so that it looked as if
the lines were actually bending into a wave.
I have also considered the font and the layout of the text. All of the less important text, and the work “Kids!” in
the title, are laid out at a jaunty angle making it seem more child like. I kept some of the important text straight
so it would be the most readable. I added detail to some of the text, such as the word “shine!”, where I have
surrounded it with dashed to make symbolise it sparkling.
One thing that I am less happy with about my poster is that the title doesn't all fit on the circle. It would if I
made the font size smaller, though then it wouldn't be as readable. Plus I think that having a large title is
important for catching your audiences attention. If it wasn't larger than the rest of the text then there would be
no obvious place for the audiences eyes to be directed.
Creating the adult design competition poster was a much simpler task than the kids one, so there was little
technical skill involved. Though one thing that I really like about this poster is the text. I don’t think that the text
is played out in an obvious, predictable way. Its sort of scattered around the page. I also like that the texts
placement has not been determined by the background. I changed the texts colour depending on the colour of the
surface it was over. Though this isn't the case for the title, as I changed the colours of the boxes that go under the
title to make it visible. I did this as the title is an important part of the poster. I also really like the geometric
design. It sort of matches the style of the logo I created, making it clear that the designs have been thought
through.
24. Drop shadows Jaunty text Gradient
Text colour adapting to background colour Geometric shapes
Shape colour adapting to title colour
26. Is it fit for the intended purpose?
The purpose of the membership form it to enable people to renew or to become a new member of Surfers Against Sewage.
The membership form should entice new members to come and join Surfers Against Sewage, and to make it easy for new
and old members to join.
I have tried to entice new members with information about the benefits of being a member, and a little information about
what they have done so far and why its important that they join. I think that there is plenty of information about the
benefits of being a member, though probably not enough information about Surfers Against Sewage themselves, their past
achievements and their objectives for the future. I think that this information would probably be important to members.
The main reason for people joining is to be able to support what the charity is doing, so if they don’t know what the charity
is doing then why would they join. Though I think that the extra benefits would also be important for attracting the
audience, it might not be enough to attract new members who might not know a lot about Surfers Against Sewage already.
I think that the membership form might be better for people who are renewing their membership, as they will already know
a bit about what Surfers Against Sewage have done and what they are planning in the future. Describing the benefits of
being a member might be a good reminder for them, and might convince them to renew.
I have also made it easy for people to join or renew with a simple form with clear text and text boxes for answers. There is
also a page where you can select the type of membership you would like by simply putting a cross in a box. It is stated
clearly at the top of the page how to select the type of membership you want. I have also provided information on how to
return the form to become a member or renew.
27. Clear text and text boxes
Information about membership types and clear way of selecting
the right one
Information about SAS
Perks of being a member
28. Does it communicate your message clearly?
The message that I wanted to communicate in my membership form was that people should join Surfers Against Sewage.
Firstly I have clearly stated that the membership form was for Surfers Against Sewage. I have provided the organizations
name on the front page of the leaflet, along with the logo, and I have also featured the logo on the back page. Another way
that I have show people that this leaflet is for Surfers Against Sewage is through the design The membership form is an a
similar style to the logo, as it is bright and features some of the same colours, and features geometric wave shapes. I have
also used the same front for the organizations name in the title as I have on the logo.
I think that people will have some kind of idea of what kind of organization Surfers Against Sewage are from the
membership form, as I have featured colours and shapes associated with the sea.
I have also stated clearly that the leaflet is a membership form on the front page so that people are clear on the purpose of
the leaflet.
I have provided lots of information on the benefits of being a member to show people why they would want to become a
member. I have also provided a little information about Surfers Against Sewage so that knew members have a bit of an idea
as to who they are and what they do. Providing more information would have been good, as I think that it would be very
important in peoples decisions to join. They would want to know what the money they were going to be donating would be
going on.
30. Is it appropriate for your target audience?
My membership form is aimed at potential new members and old members renewing their membership. I was meant to be
writing and designing with both types of people in mind.
I think that my membership form would definitely be better suited for old members who are renewing then potential new
members. I don’t think that I have provided enough vital information about who Surfers Against Sewage are, what they
have done and what they still have left to do. I have tried to make becoming a member sound enticing by providing
information about the perks, though without providing important information that would be key in anyone's decision to
become a member. I don’t think that people would want to become a member of Surfers Against Sewage without more
information about where their money was going to.
Although, as well as providing the benefits of becoming a member I have also provided information about the different
types of memberships you can get. Providing information about the different types of memberships will make the decision
easier for potential members and renewing members. I could have provided a little more information however, such as
what members will receive with each membership. This might have made the memberships more enticing. Perhaps the
memberships that where more expensive, where the members received more from Surfers Against Sewage might seem
more appealing.
I think that this membership for would be more suitable for renewing members as they will already know a bit about Surfers
Against Sewage and what they do so they will know where their money is going, and know whether they want to be a
member or not. I don’t think that lots of information about the organization could change their mind as to whether they
wanted to renew their membership or not. All I think that renewing members need is an easy way to renew their
membership, which I think I have provided with quite a simple short form with clear text and text boxes, information on the
types of memberships and a clear way of selecting the type of membership, and a simple way of returning the form.
31. Intentions vs Outcome
During the idea development for my membership for I stated that I might design the
membership form in a similar style to my logo, which I have ended up doing. I used the same
colours from my logo, such as light blue, bright blue, purple and black. I have used the same
font for the organizations name on the front cover as I have in my logo, and I have also used
geometric shapes and created stripes. I did this because I wanted it to be clear that all of my
products were a set. I think it looks more professional if everything obviously has a certain
style.
When developing ideas for my membership form, I collected lots of pictures for inspiration.
One of the images was (14). This was the main inspiration for my design. I liked it because it
was simple so it would not over crowd the membership form and make it messy, though it
would be an effective design that would somewhat show the audience what kind of
organization Surfers Against Sewage are.
I also looked at the current Surfers Against Sewage membership form (15). I took inspiration
from this for the layout of the main bit of the form and the style of the text and the text
boxes.
I considered a number of fonts. I knew that I wanted 3 fonts, the font from my logo, a bold
square font and a lighter font. I considered Roboto and Bebas Neue along with Sufrimeda,
though I when with Oldsans Black and Gravity with Sufrimeda in the end.
(14)
(15)
32. How effective are the techniques you have used?
I have used the design and colour scheme to attract people to the membership form, though I have also used it to provide
some clues as to who Surfers Against Sewage are. I have created strips of geometric wave shapes going horizontally across
the leaflet. I have also used the colour blue for a lot of the leaflet. The bright blue boxes on each page containing the text
and the form are all slightly transparent. I think that the way it looks sort of reminds me of pool water, which might also
make people think of holidays, and the sea.
I have tried to use some persuasive language to entice people into becoming a member or renewing their membership. For
example, on ode page I have put “Join or Renew Now” in large bold letters. I also wrote, “Here’s why you’ll love being part
of our team” which I think could perhaps set people up to believe that the reasons I have provided will make them love
being a member of Surfers Against Sewage. Plus by saying “our team” it might make people think that they would are more
involved in Surfers Against Sewage, and make them feel part of a community. Another way I think I could have made people
feel more involved and important to the charity is when I wrote “That’s why we need your help!” and gave reasons why its
important for them to become a member. This could make people feel as if they are a vital part of the charity, and make
them feel as if they need to join. When describing the different types of memberships, I have also compared the annual
price to the monthly equivalent, which might make the price seem more reasonable. I also put “that’s equivalent to just £3
a month!” rather than “that’s equivalent to £3 a month”. I think that the way I have written it makes the price seem very
reasonable, and exciting.
33.
34. Is the content effective?
I think that the design of the membership form is effective. All of the text is readable and the fonts
I have used are appropriate for the purpose. I have also used the same font that I used in the logo
for the organizations name on the front cover. Everything is organized neatly into boxes so that the
form looks professional and is readable. The main colour scheme is the same as the logos colour
scheme so people will perhaps in the future associate that colour scheme with the organization so
they will be easily recognizable. The design is also a similar style to the logo and the adult
campaign poster as I have used geometric shapes, and like the logo I have used stripes. Again, I
think that this could enable people to build up an association with that style and Surfers Against
Sewage.
I am not so pleased with the text, which for the membership could be the most important part. I
haven't provided enough information on Surfers Against Sewage which would be very important to
someone who is deciding whether or not to become a member. However, the information that I
have provided would all be beneficial and helpful to people considering becoming a member or
renewing their membership. The information about the perks of becoming a member could make
donating money seem more appealing and beneficial to them. I have also provided contact
information which could encourage them to go find out more information if they are still unsure
after reading the membership leaflet as to whether or not they want to join.
35. What are the technical and aesthetic qualities of your work?
To design my membership form I used Photoshop. Though my design was very simple to make as I just used simple
geometric shapes, I think that my membership form still has some technical qualities. I created the repetitive geometric
wave shape by making rectangles in a zigzag formation. I merged all of the rectangles together and copied the shape several
times. I copied them rather than created new ones as I wanted for each line to look identical. I made sure that the spacing
was exactly the same between each line, and made sure that each point from the waves on every row was lined up exactly. I
think that making sure that every detail was just right for the background pattern was worth doing as I think that this makes
the membership form look more professional and well thought out.
I’m really pleased with the way that the slightly transparent boxes look. It sort of reminds me of pool water, which I think
could also remind people of the sea. You can also see the background design through the boxes, without obstructing the
text at all. It looks a lot more interesting and different than if it was just completely opaque.
I am pleased that I have managed to fit all of the text onto the right pages, and non of the text spills over onto the next
page. I think that this might make the form easier to read and makes it look a lot tidier. I managed to fit all of the text onto
the right page by spending some time altering the sizes and spacing of the text.
I like some of the smaller details that I have added to my membership form. For example, around where it says “Join or
Renew Now” I have put two rows of purple dashes. This makes the text seem more significant, plus it fills up a little space so
that the page doesn’t look so bare with just a little text on it. I have also used purple bullet points for all of the general
information about Surfers Against Sewage and about being a member. I did this highlight these bits of text slightly, but also
to give me the opportunity to use the colour purple again so that the dashed around “Join or Renew Now” didn’t li=ook so
out of place.
38. Is it fit for their intended purpose?
The main purpose of the merchandise designs are pretty much to advertise the
organization to anyone who sees the merchandise. Though in order to get the
merchandise out there I needed to create designs that would appeal to the audience,
and give off a good impression to anyone who sees the merchandise so they might
potentially look up Surfers Against Sewage and get involved. The merchandise should
be eye catching, and appropriate for the audience.
Like my campaign posters, I have created tow sets of designs, one for adults and one
for children. For the adults, I redesigned the shape featured in the logo, and I created
another zigzag pattern with lots of stripes. Both of my designs for adults are mostly
black which might not be that eye catching. However in my zigzag design I have
included some bright blue stripes amongst the black stripes. This could make it more
eye catching, plus it makes the design fit in a little more with my previous adult
designs. In this design I have also included the organizations name at the top in the
usual font, which is a good way of getting the organization name out there so people
become more familiar with it. However the organizations name is quite small, so may
not be visible from a distance. The redesigned logo also features the organizations
name. I have replaced a stripe in the shape with the organization name repeated all
the way around. I think that this is quite an interesting looking way of incorporating
the organizations name into the design, which is important as it will perhaps look eye
catching, but also advertise Surfers Against Sewage. This design is intended to be
placed on a t-shirt quite small in the left hand corner, as you can see from (16) (which
doesn’t feature the exact same version of this design). The design is quite small on this
t-shirt, which would perhaps mean that the organizations name would not be all that
visible on this design either. The colours for both the adult designs are appropriate for
adults as they don’t feature much bright colour, mostly black with a little blue. I think
this is a safer option for adults as there is more chance of more people liking simple
colours.
(16)
40. For the children's designs, I have done another redesigned version of the logo shape, and I have also done a drawing of a
fish surrounded by swirling waves.
Neither of the designs I have created for children feature the organizations name, unlike the adult designs. I thought that
perhaps children would think less about where the merchandise came from, and more about the products themselves. This
means that my children’s merchandise doesn’t raise awareness of the organization like the adult merchandise might.
However I think that one of the purposes of the children’s merchandise is to appeal to children, which I have made an effort
to do so. I have tried to make my main fish in waves design fun and relatable for children. The pastel child like, cartoony
style drawing might be something that appeals to children.
Hand drawn design Pastel colours
41. Do they communicate your message clearly?
My merchandise designs are meant to represent Surfers Against Sewage, and so my merchandise should
communicate to the audience who Surfers Against Sewage are. In order to give the audience an idea as to who
Surfers Against Sewage are I have used colours, shape and imagery.
I have used a redesigned image of my logo for both my adult and kids merchandise design sets. The logo I created
was meant to represent the shape of a wave using geometric shapes. This is one way in which I have shown the
audience who Surfers Against Sewage are, however it may only give them a vague idea as I don't think that the
logo very directly or obviously depicts a wave.
Like some of my previous designs such as my logo and my membership form, I have used stripes to create a zigzag
wave pattern. I think that with this design, I have gotten even further away from a realistic interpretation of a
wave shape than my previous designs, which might mean that it will be even more difficult for the audience to
get a picture of who Surfers Against Sewage are. Although I have included some blue stripes, which people could
associate with the sea.
My second kids design could definitely show the audience a bit more of a clear idea about who Surfers Against
Sewage are. I have hand drawn an image of a fish, that is surrounded my waves. This will definitely show to
children that Surfers Against Sewage are a charity for the sea.
Though in some ways my merchandise does commentate some general ideas as to what Surfers Against Sewage
are about, non of them communicate any of their values. In order to do this I could have considered doing a
design based on one of their campaigns.
42. Are they appropriate for your target audience?
As I decided to take into consideration both adults and children for my designs, I
needed to make sure that the designs were suitable for the right ages.
My adult designs are very simple, which may be more appropriate for an adult as
they might be more particular about colours and styles than I child might be. I
thought it would be safer to use black for my designs as it is more likely that more
people wouldn't mind wearing a bit of black than perhaps a really bright colour. I
did include some blue in one of my designs to make it a little less flat and boring,
though it still looks simple.
Looking at some of Surfers Against Sewage’s current adult merchandise such as
(17) and (18), some of the designs have some similar aspects to mine. Both of the
T-shirts and designs are in simple colours, and they feature simple shapes. I also
used this same placement for my logo on a T-shirt as (18). This could indicate that
I was right to think that simple designs would be more appropriate for an adult
audience, or perhaps just Surfers Against Sewage’s adult audience.
For my kids designs I used a bit more colour. I used more pastel shades for my
merchandise designs than I did with my kids campaign poster, though I used the
same general colours. I mainly used orange and blue for both my kids campaign
poster and my merchandise. I thought that children would be more likely to like
colourful designs. Also, like my kids campaign poster, I have done a hand drawing. I
hand drew my fish and waves design. I thought that this would be appropriate for
children, and they might feel like a drawing is more relatable to them. The
drawing isn't meant to be a realistic depiction of a fish in the sea, it is mean to be
in a more child like, cartoony style. The cartoony style drawing might be a more
appropriate style that a realistic drawing as children could be likely to watch
cartoons.
(17)
(18)
43. Looking at another piece of Surfers Against Sewage merchandise (19), this time a kids
item, I can see that the content and the style is similar to my fish and wave design.
It is a colourful marine animal, though mine is hand drawn and this looks more
digitally made. Though I think that the similarities indicate that my fish and wave
design is suitable for the young Surfers Against Sewage supporters.
(19)
44. Intensions vs Outcome
For my merchandise I collected loads of images for my mood boards in order to help me
generate ideas. (21) is one of the images I collected for my adult designs. As you can see, this
image and my main design are fairly similar in the shapes and the style. This image reminded
me slightly of some of the previous designs I have created, and I knew that I wanted all of my
adult products to match in style. Stripes have been a theme I think running through all of my
products, so it made sense to me to stick with stripes. In my own logo I used a bright blue colour
for the background stripes. I also used this for some of the colours in my main merchandise
design.
During the idea generation I considered using a slogan on my merchandise, in order to show to
people what Surfers Against Sewage are about. I didn’t end up using this idea, however I think I
should have done. I don’t think that my merchandise gives off enough of a clear message about
Surfers Against Sewage as they should.
I gathered lots of ideas and images of marine animals I could use for my kids designs. I wanted
to follow on from the kids campaign poster that I did which included a drawing of some octopus
tentacles. I considered using a crab, a whale, a fish or an octopus again. I ended up going with a
fish in the end. I did some more drawings of octopus tentacles for my kids merchandise,
however I wanted to do something different from my campaign poster. Perhaps if I’d have had
more time, I would have experimented with a few more different animals.
For my kids campaign poster I ended up not using the kids colour scheme that I have generated
previously. I used the same colours, though not in the same shades. However for my
merchandise I did end up using the kids colour scheme.
(21)
45. The main aim of merchandise is to advertise the organisation, to gain recognition. The techniques I used to
create my merchandise needed to enable me to do so.
I hand drew the fish in waves design for my children merchandise set. I also coloured in the drawing on Photoshop
in pastel shades of blue and orange. I think that perhaps a colourful hand drawing would be much more appealing
and relatable for children. I think that if the children find the merchandise interesting and relatable, then they
might be more inclined to want to get involved with their parents. Although perhaps young children may not have
a say in the things that they have or do, and so the merchandise might have no effect on them.
In my adult merchandise sets I have incorporated the organisations name into the designs. I did this to advertise
the organisation to anyone who sees someone using that merchandise. The organisations name on the
merchandise is in the same font as the font used in the logo, which could enable people to build up an association
with the organisation and that font.
The adult merchandise is in a similar style to the previous products I have created. This makes all of the products
look like a set, and it may also enable people to build up an association with that style and the organisation. I
have also helped in developing peoples association with Surfers Against Sewage and a particular shade of blue.
The majority of my adult merchandise is in black, though there are a few lines of bright blue on one of my
designs. I have used this shade of blue across a lot of my merchandise, so people might begin eventually to
recognise that colour as being for Surfers Against Sewage.
How effective are the techniques you have used?
47. Is the content effective?
For the children’s design which features the waves and the fish, I think that the content could be quite effective. It could be
somewhat encouraging children to take an interest in marine life. My other kids design is a redesign of the logo, which could
help to spread awareness of that logo so that people will recognize the logo in the future. I could however have included
the organizations name to be more effective at raising awareness.
I have featured the organizations name on both of my adult designs, which could be helpful in spreading awareness of the
charity. It could also enable people to feel more involved in the charity, as they own something with their name on. They
can show off to people their merchandise to show people what kind of person they are, and they also know that they have
donated, and have helped Surfers Against Sewage in some way.
The one thing that I haven’t done that I perhaps should have is design merchandise for a specific campaign. I think that
merchandise is a really good way to get the organization noticed by lots of people, so this would have been a really good
opportunity to raise awareness of a specific campaign. Surfers Against Sewage currently design merchandise with their
campaigns in mind, for example (20).
(20)
48. What are the technical and aesthetic qualities of your work?
For my fish and wave design for the kids merchandise set, there are some really nice aspects, though also some negative
aspects. I put a gradient on all of the colours that I used for this design, so all of the colours fade out to almost white. I really
like this look, as it stops the image from looking to flat. I think that it is also a slightly more realistic way of designing the
waves, as they naturally have a bit of white froth.
I made the design by hand drawing it then scanning it onto the computer. In Photoshop, I cut the background from the
drawing so that I could add in colour behind the image and it would be visible. I don’t think that I cut out the background
properly, as there are some really messy areas of my design. For example (22), where you can see faded grey bits around
some bits of the drawing. I could have worked a lot harder to make sure that all of the bits of background that I didn’t want
were gone.
(22)
I think that as my kids redesign of the logo is very simple, there is little to go wrong. All I needed to
do was cut the main shape from my logo out from the rest of the logo, and change the colour of the
shape to one that I wanted. I didn’t want to do a new version of the shape as there would have
been more chance for it to go wrong, and to not look identical in shape to the shape from the logo.
However I like the colour that I have used. It is the same shade of orange that I used for the fish in
my other kids merchandise design, so makes them look like a proper set.
My adult designs were quite simple to make, though I really like the shapes I have used, and the small pop of
colour that I have added. For my main adult design I originally just created the set of stripes that you see at the
top of the design, however I merged those shapes together, duplicated them several times and flipped them
diagonally down the page. I originally didn’t have the blue stripes in this design, I added in the blue stripes later. I
think that this design is very simple, though works really well as a set with my other adult products.
For my adult recreation of the Surfers Against Sewage logo I did the same process as I had before with my kids
logo recreation, however this time I incorporated the organizations name into it. I did this by replacing one line in
the shape with the organization name repeated all the way around it. I cut off the words if I had to and started
them again in the next line if I needed to to fit it in correctly. Though one problem with this design I think is that
for (23) I had to cut the line above out, where as for (24) I didn’t. I think this makes it look a little messy. I should
have cut one or 2 more letters from (23) so that I wouldn’t have had to cut the line above.
(23)
(24)
