This document discusses techniques and tools for evaluating the return on investment (ROI) of retail content marketing. It provides an overview of segmentation analytics that can isolate the contribution of different customer groups and marketing initiatives. The document also recommends using Google Analytics multi-channel funnels to track assisted conversions and considering the value of blogging and social media across the entire customer lifecycle. Counteracting criticisms of content marketing by proving its impact on metrics like leads, sales, and customer loyalty is discussed.