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AT E L I E R L U M I K H A
S E A R C H O P T I M I Z AT I O N
& S E A R C H M A R K E T I N G
S E A R C H
Search is a cost-effective, durable online marketing strategy.
Atelier Lumikha takes a holistic approach to search
marketing drawing on its extensive capabilities in online
marketing, web development, content creation, virtual
administration, and reporting.
3
• Atelier Lumikha search programs start with solid on-site optimization and tracking
implementation for Google and Bing.
• We design search strategies based on extensive research to identify competitive and
engaging keywords and craft innovative content solutions that stay on message and
cut through the noise.
• Lumikha’s SEO implementations focus on executable plans with consistent updates
of compelling content pushed to mutually reinforcing social network and high traffic
sites for posting and linking.
• SEO is very cost effective but lacks speed, precise targeting, and tightly trackable
results. SEM or Search Engine Marketing focuses on AdWords Campaigns and Social
Media Advertising to drive traffic quickly based on budget and competitive
constraints.
4
5
1 2 3 4
Plan On-site SEO Off-Site Seo SEM


Competitive Research
Keyword Research
Campaign Design
Project Planning


Content/Keyword Review
On-site Optimization
Google Web Master Tools
Bing Web Master Tools
Google Analytics
GoSquared Analytics


Basic Back-linking Directory
Coordinated Social Media
Coordinated High-traffic
Content Promotion


Adwords
Bing Ads
Social Advertising
Paid Directory
Paid Placement
1
P L A N N I N G F O R S E A R C H
• Lumikha begins each search engagement by researching the business
communication requirements, competitive landscape, and prospective keywords.
• Based on the existing site and supporting web properties, Lumikha plots on-site
optimization to maximize your web properties’ inherent findability and ensure
that all the sites are mutually reinforcing with logical interlinking.
• Beyond on-site optimization, off-site plans encompass compliant back-linking
strategies, content calculated to generate backlinks, outreach for related sites
and tastemakers, as well as advertising and paid placement.
• Our projects are captured in Trello for transparent management using Scrum
techniques to manage our activity for nimble service delivery and complete
accountability.
7
2
O N - S I T E S E O
• On-site SEO is a straightforward activity governed by extensive
guidelines published by Google (and Bing) that ranges from
domain selection, page titles, keyword density, page load time,
and more.
• Atelier Lumikha’s cross disciplinary team analyzes sites to create
a checklist of activity to address key issues while recognizing
business requirements.
• Our approach encompasses technical, content, and process
solutions to make your site rank well in search results.
9
3
O F F - S I T E S E O
• The heart of off-site SEO is back linking for natural links, manual links, and self-
made links. The best technique for back linking is compelling content that generates
authentic interest, but the real work is self-promotion to create a groundswell of
traffic necessary to rank well, generate more traffic, and result in conversions.
• Atelier Lumikha engages in regular link building activities that leverage our content
resources for :
• Social media marketing
• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing
11
4
S E A R C H M A R K E T I N G
• Search marketing refers to paid advertising to ensure top
placement in search results and leverages Bing and Google’s
proprietary tracking tools to help marketers understand their
performance and manage their media spend.
• Atelier Lumikha includes paid social advertising and ad placement
within the domain of its search marketing solutions since we
manage budgets closely to maximize return on investment.
13
C I R C L E O F
T R U S T
M A R K E T F OC U S
15
Start-Ups
Rapid expansion brings scaling challenges: new processes, new customers,
expanded staffing requirements. Lumikha addresses these challenges with
rapid resource deployment and process mapping and management.
Entrepreneurs
Entrepreneurs face the infinite inbox of tasks ranging from answering the
phone to prospecting for new business to billing management. Lumikha gives
busy entrepreneurs the breathing space to concentrate on high-value work.
Authors/Coaches
Authors and coach must develop and package expert knowledge, promote new
content, and continually seek out their audience to fill their pipeline. Lumikha
provides assistance with online learning, content promotion, lead generation.
B2B Agencies
Business services agencies seeking either local and global clientele require
extensive support from marketing to support. Atelier Lumikha’s service quiver
supports the entire customer life-cycle.
Recruiting Agencies
Effective recruiting firms manage both client and talent prospecting to develop
pipelines at both ends of the process. Data collection, management, and
prospect engagement means firms can focus on quality and fit for their clients.
Marketing Agencies
As the spectrum of marketing services expands to encompass deep and broad
campaigns across many media, Atelier Lumikha helps marketing agencies
offload basic tasks to focus on strategic and creative concerns.
P H OTO C R E D I T S
Atelier Lumikha uses Unsplash royalty free images. Here are the photo credits in
order of appearance:
1. Photo by Igor Ovsyannykov on Unsplash
2. Photo by Tim Gouw on Unsplash
3. Photo by Lee Campbell on Unsplash
4. Photo by Jeremy Bishop on Unsplash
5. Photo by Illia Cherednychenko on Unsplash
6. Photo by Margarida CSilva on Unsplash
16
T H A N K S !
L U M I K H A . C O | H A R R Y @ L U M I K H A . C O

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Atelier Lumikha - Search

  • 1. AT E L I E R L U M I K H A S E A R C H O P T I M I Z AT I O N & S E A R C H M A R K E T I N G
  • 2. S E A R C H
  • 3. Search is a cost-effective, durable online marketing strategy. Atelier Lumikha takes a holistic approach to search marketing drawing on its extensive capabilities in online marketing, web development, content creation, virtual administration, and reporting. 3
  • 4. • Atelier Lumikha search programs start with solid on-site optimization and tracking implementation for Google and Bing. • We design search strategies based on extensive research to identify competitive and engaging keywords and craft innovative content solutions that stay on message and cut through the noise. • Lumikha’s SEO implementations focus on executable plans with consistent updates of compelling content pushed to mutually reinforcing social network and high traffic sites for posting and linking. • SEO is very cost effective but lacks speed, precise targeting, and tightly trackable results. SEM or Search Engine Marketing focuses on AdWords Campaigns and Social Media Advertising to drive traffic quickly based on budget and competitive constraints. 4
  • 5. 5 1 2 3 4 Plan On-site SEO Off-Site Seo SEM 
 Competitive Research Keyword Research Campaign Design Project Planning 
 Content/Keyword Review On-site Optimization Google Web Master Tools Bing Web Master Tools Google Analytics GoSquared Analytics 
 Basic Back-linking Directory Coordinated Social Media Coordinated High-traffic Content Promotion 
 Adwords Bing Ads Social Advertising Paid Directory Paid Placement
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  • 7. P L A N N I N G F O R S E A R C H • Lumikha begins each search engagement by researching the business communication requirements, competitive landscape, and prospective keywords. • Based on the existing site and supporting web properties, Lumikha plots on-site optimization to maximize your web properties’ inherent findability and ensure that all the sites are mutually reinforcing with logical interlinking. • Beyond on-site optimization, off-site plans encompass compliant back-linking strategies, content calculated to generate backlinks, outreach for related sites and tastemakers, as well as advertising and paid placement. • Our projects are captured in Trello for transparent management using Scrum techniques to manage our activity for nimble service delivery and complete accountability. 7
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  • 9. O N - S I T E S E O • On-site SEO is a straightforward activity governed by extensive guidelines published by Google (and Bing) that ranges from domain selection, page titles, keyword density, page load time, and more. • Atelier Lumikha’s cross disciplinary team analyzes sites to create a checklist of activity to address key issues while recognizing business requirements. • Our approach encompasses technical, content, and process solutions to make your site rank well in search results. 9
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  • 11. O F F - S I T E S E O • The heart of off-site SEO is back linking for natural links, manual links, and self- made links. The best technique for back linking is compelling content that generates authentic interest, but the real work is self-promotion to create a groundswell of traffic necessary to rank well, generate more traffic, and result in conversions. • Atelier Lumikha engages in regular link building activities that leverage our content resources for : • Social media marketing • Guest blogging • Linked and unlinked brand mentions • Influencer marketing 11
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  • 13. S E A R C H M A R K E T I N G • Search marketing refers to paid advertising to ensure top placement in search results and leverages Bing and Google’s proprietary tracking tools to help marketers understand their performance and manage their media spend. • Atelier Lumikha includes paid social advertising and ad placement within the domain of its search marketing solutions since we manage budgets closely to maximize return on investment. 13
  • 14. C I R C L E O F T R U S T
  • 15. M A R K E T F OC U S 15 Start-Ups Rapid expansion brings scaling challenges: new processes, new customers, expanded staffing requirements. Lumikha addresses these challenges with rapid resource deployment and process mapping and management. Entrepreneurs Entrepreneurs face the infinite inbox of tasks ranging from answering the phone to prospecting for new business to billing management. Lumikha gives busy entrepreneurs the breathing space to concentrate on high-value work. Authors/Coaches Authors and coach must develop and package expert knowledge, promote new content, and continually seek out their audience to fill their pipeline. Lumikha provides assistance with online learning, content promotion, lead generation. B2B Agencies Business services agencies seeking either local and global clientele require extensive support from marketing to support. Atelier Lumikha’s service quiver supports the entire customer life-cycle. Recruiting Agencies Effective recruiting firms manage both client and talent prospecting to develop pipelines at both ends of the process. Data collection, management, and prospect engagement means firms can focus on quality and fit for their clients. Marketing Agencies As the spectrum of marketing services expands to encompass deep and broad campaigns across many media, Atelier Lumikha helps marketing agencies offload basic tasks to focus on strategic and creative concerns.
  • 16. P H OTO C R E D I T S Atelier Lumikha uses Unsplash royalty free images. Here are the photo credits in order of appearance: 1. Photo by Igor Ovsyannykov on Unsplash 2. Photo by Tim Gouw on Unsplash 3. Photo by Lee Campbell on Unsplash 4. Photo by Jeremy Bishop on Unsplash 5. Photo by Illia Cherednychenko on Unsplash 6. Photo by Margarida CSilva on Unsplash 16
  • 17. T H A N K S ! L U M I K H A . C O | H A R R Y @ L U M I K H A . C O