If meetings and events are popular because they’re inherently social, and mobile apps are popular because they are social too, what happens when you combine them? Magic!

1. t: +44 (0)7766 504 028 e: info@openaudience.co.uk www.openaudience.co.uk

2. If meetings and events are popular
because they’re inherently social, and
mobile apps are popular because they
are social too, what happens when you
combine them?
Magic!

3. Engaging with Event Tech & Apps
……Imagine

4. Why are we here?

5. What influences your decision
to use Event Tech & Apps?
Creativity Innovation Design

6. Event Tech & Apps
• Why might you need Event Tech & Apps
• How do you decide what you need
• Who can advise and deliver
What influences your decision to use
either? ?

7. Why might you need Event Tech &
Apps
Who is the true customer?
• You?
• Them?...The Audience
• Your boss or clients?

8. What kind of Event Tech & App user are
you?

9. Question
Have you used Event Tech
or Apps before?
?

10. Is there a right time?
PRE-EVENT REGISTRATION IN-EVENT POST-EVENT

11. Event Tech & Apps?
50%
28%
54%
64%
10%
42%

12. How do you decide what you need?
• What are you aiming to measure or achieve?
• Insight* – Cross Cultural, Academia, Commercial
• Engagement**
• Improved learning- CPD, CME
• Real time feedback
• Material or Brand into the public domain
• ROI***
• Social Media Awareness
*3,600,000 & **11,000,000 & ***973,000. Google Search

13. How do you decide what you need –
6 Questions to ask
1. Why do you need it and when in the delivery process?
2. How will using it achieve a better outcome than not?
3. Any impact on audience or event objectives of not
introducing it?
4. How do you assess cost vs. risk vs. value?
5. Do you need more than one ‘system’ or multiple Apps?
Independent or connected?
6. How will you measure successful delivery?

14. Who can advise and deliver?
Your experience?
?

15. Who can advise and deliver
Your Network
AV Companies
Clients
Tech or App
Suppliers
Meetings
Architects
Google!

16. Who can advise and deliver? 6 tips
for success
1. Be clear what your Event objective is
2. Do you need Event Tech or Apps to connect the audience
to the content?
3. Consider the limitations of the solution, what can it not
deliver?
4. Do your research. ‘Phone a friend’, explore the market,
organise a demo, speak to users
5. Clarify responsibilities for Event Tech or delivery, pre, in-
event and post
6. Engage the Audience, Clients and On-Site teams to
maximise success

17. In Summary
• Your objective for investment in Event Tech & Apps
should be clear
• You should consider what ‘good’ looks like and have
an open mind re possible solutions
• Aim to work collaboratively with Event Tech and
App specialists who have your best interests (and
those of your audience) at heart

18. Engaging with Event
Tech……Success!!!