Marketing for enterprises and public individuals means controlling your narrative in the social sphere. Atelier Lumikha delivers a strategic perspective for social media as well as consistent day-to-day management and reporting.
https://lumikha.co/
Atelier Lumikha - Data Acquisition & ManagementHarry Fozzard
Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management, and use to achieve our clients’ business objectives.
https://lumikha.co/
Search is a cost-effective, durable online marketing strategy.
Atelier Lumikha takes a holistic approach to search marketing drawing on its extensive capabilities in online marketing, web development, content creation, virtual administration, and reporting.
https://lumikha.co/
Anetwork was founded in 2010 as a small advertising network but has since grown significantly through mergers and acquisitions. It is now Iran's largest digital media agency with over 100 million daily online impressions. Anetwork helps clients with digital strategy, social media, web/mobile development, content marketing, SEO, analytics and more. Its long term goal is to be a one-stop platform for all of a client's digital marketing needs in Iran.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
Digital experience and transformation 2016 - Web design examplesSmart Insights
This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.
BrightEdge Share15 - DM105: The Hybrid Digital Marketer – Talent Management -...BrightEdge Technologies
The document discusses the need for hybrid digital marketers who can work across multiple marketing channels such as content marketing, social media, email, SEO, and analytics. It notes that many marketing teams are getting smaller while technology budgets exceed IT budgets, requiring marketers to gain skills in areas being automated or offshored. The biggest current talent gaps are in analytics, mobile, content marketing, social media, email, and marketing automation. Successful modern marketers must be able to work different channels, identify overlap, and collaborate across departments.
Atelier Lumikha - Data Acquisition & ManagementHarry Fozzard
Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management, and use to achieve our clients’ business objectives.
https://lumikha.co/
Search is a cost-effective, durable online marketing strategy.
Atelier Lumikha takes a holistic approach to search marketing drawing on its extensive capabilities in online marketing, web development, content creation, virtual administration, and reporting.
https://lumikha.co/
Anetwork was founded in 2010 as a small advertising network but has since grown significantly through mergers and acquisitions. It is now Iran's largest digital media agency with over 100 million daily online impressions. Anetwork helps clients with digital strategy, social media, web/mobile development, content marketing, SEO, analytics and more. Its long term goal is to be a one-stop platform for all of a client's digital marketing needs in Iran.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
Digital experience and transformation 2016 - Web design examplesSmart Insights
This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.
BrightEdge Share15 - DM105: The Hybrid Digital Marketer – Talent Management -...BrightEdge Technologies
The document discusses the need for hybrid digital marketers who can work across multiple marketing channels such as content marketing, social media, email, SEO, and analytics. It notes that many marketing teams are getting smaller while technology budgets exceed IT budgets, requiring marketers to gain skills in areas being automated or offshored. The biggest current talent gaps are in analytics, mobile, content marketing, social media, email, and marketing automation. Successful modern marketers must be able to work different channels, identify overlap, and collaborate across departments.
This document provides an overview of digital marketing strategies for B2B businesses. It recommends focusing on website optimization, search engine marketing, LinkedIn advertising, content creation, industry portals, email marketing, and marketing automation tools. It also includes a case study of a large telecom operator that segmented customers, created educational content, promoted content across channels, and generated and nurtured leads through email nurturing and sales calls. The document emphasizes using data and personalizing content for different audiences throughout the buyer journey.
The Social Effect - Digital Event Marketing - Capability DeckThe Social Effect
The Social Effect is a specialist B2B digital event marketing agency, this presentation outlines our event marketing stack and the agile methodology we apply to assist organisers to increase visitors/attendees and exhibitors/sponsors numbers.
IIM offers social media marketing services to help brands establish an online presence, capture attention, and conduct market research. Their services include creating social media profiles, writing blog posts, uploading videos, monitoring trends, and providing training and coaching. Social media should be an important part of any marketing strategy to leverage the growing online audience.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
From the B2B Content2Conversion Conference, with:
Paul Burgess, Director, Online Marketing, Time Warner Cable Business Class
Heather Berggren, Global Demand Generation Manager, Enterprise Solutions Group, Dell
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
Reena Halaby Ceschia is a senior marketing professional with over 4 years of experience as a senior marketing manager at Xplornet Communications Inc. She manages a $16 million marketing budget and leads product launch plans, digital marketing campaigns, and data analysis to improve customer loyalty and revenue. Under her leadership, ROI increased by 15% and conversion rates exceeded goals, helping transition 40% of customers to new technologies. She aims to offer marketing consulting to small businesses and start a fashion blog in her personal time.
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
This document summarizes a webinar on digital marketing priorities for 2018 presented by Imran Farooq. The webinar discusses 7Ps (Pathway, Positioning, Proficiency, Prosperity, Productivity, Propel, Productise) that marketers should focus on to avoid becoming redundant. It encourages marketers to have a clear direction and destination; create a magnetic presence; commit to mastery; get client success quickly; be in a flow state; use tools to accelerate; and generate revenue through productized models. The webinar provides advice on developing one's career from a £20k freedom seeker to a £200k+ master of influence and discusses creating a personal learning plan to focus
This document provides guidance for marketers to achieve their digital future through a 10 step approach. It involves generating consumer portraits, developing a business strategy integrating digital, building continuous learning programs, creating digital real estate, forging commerce models, building data management platforms, constructing measurement frameworks, using machine learning, developing warehouses to test incubators, and scaling success axioms to boost digital footprint. It also outlines the A&C digital registry of specialist partners, dedicated project managers, experts, and a prototype to implement a customized digital blueprint tailored for the business.
Which are the skills you need to develop your personal career in marketing? Which mix of skills does a business need to compete today? This research summary presented by Dave Chaffey at TFM2016 advises on the most sought-after skills.
The document is a resume for Lynette Mahieu, an integrated marketing and digital strategist with 19 years of experience leading successful multichannel marketing campaigns. She has expertise in digital strategy, lead generation, analytics, social media marketing, and website development. Her experience includes roles managing digital marketing campaigns at Caterpillar that drove $30 million in sales growth. She has received several awards for her marketing campaigns, including an Ad Age Campaign of the Year award.
Marketo is used by NewVoiceMedia to evolve their lead acquisition strategy to generating qualified sales opportunities. Some key points:
- Marketo allows NewVoiceMedia to automate customer journeys and score leads to better identify marketing qualified leads.
- Since implementing Marketo in 2011, NewVoiceMedia has seen 100% year-over-year growth and a 20x increase in campaign productivity leading to a 10x growth in their qualified sales pipeline.
- Features like scoring, automation, and analytics from Marketo provide insights to help NewVoiceMedia focus on ROI and improve productivity.
We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B retail technology clients.
Predictable pipeline - Building demand gen and sales development team in EuropeMichael O'Connell
This document summarizes a presentation about demand generation and sales development at Quantcast. It discusses:
1) How Quantcast uses a multichannel approach to content syndication including paid, display, and organic channels to generate leads.
2) How Quantcast implemented sales development representatives to qualify marketing leads and deliver them to corporate sales reps.
3) Some key learnings around ensuring sales teams want the leads being generated, SDRs need enough leads per day, and new processes must be scalable.
The state of lifecycle marketing and automation 2016Smart Insights
This document summarizes Dave Chaffey's presentation on lifecycle marketing measurement and automation. The presentation covered 5 key topics: 1) understanding changing customer behaviors like multi-device usage, 2) mastering important marketing techniques like attribution modeling, 3) optimizing marketing technology stacks, 4) leveraging capabilities of marketing platforms like Google and predictive analytics, and 5) integrating insights into marketing plans and processes. The goal is to improve marketing efforts by understanding customers, using the right techniques, technologies, and integrating learnings into strategic plans.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with DataMarketo
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he’ll set the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
The document discusses Coffey's content management system and website design services which provide tools to deliver dynamic web marketing. It describes information and interactive modules that can be built for hospital websites, including a health library, provider directory, news center, and patient portals. The conclusion emphasizes that targeted content, calls to action, and access to services are keys to generating responses and positive return on investment for clients.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
FleishmanHillard provides various digital and social media capabilities including insights and measurement, social strategy development, social business consulting, social training, platform development and management, community management, blogger relations, social advertising, content strategy and creation, creative and technical services, and mobile solutions. They leverage these capabilities to help clients achieve measurable business results through meaningful engagement on digital platforms and social media.
This document provides an overview of digital marketing strategies for B2B businesses. It recommends focusing on website optimization, search engine marketing, LinkedIn advertising, content creation, industry portals, email marketing, and marketing automation tools. It also includes a case study of a large telecom operator that segmented customers, created educational content, promoted content across channels, and generated and nurtured leads through email nurturing and sales calls. The document emphasizes using data and personalizing content for different audiences throughout the buyer journey.
The Social Effect - Digital Event Marketing - Capability DeckThe Social Effect
The Social Effect is a specialist B2B digital event marketing agency, this presentation outlines our event marketing stack and the agile methodology we apply to assist organisers to increase visitors/attendees and exhibitors/sponsors numbers.
IIM offers social media marketing services to help brands establish an online presence, capture attention, and conduct market research. Their services include creating social media profiles, writing blog posts, uploading videos, monitoring trends, and providing training and coaching. Social media should be an important part of any marketing strategy to leverage the growing online audience.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
From the B2B Content2Conversion Conference, with:
Paul Burgess, Director, Online Marketing, Time Warner Cable Business Class
Heather Berggren, Global Demand Generation Manager, Enterprise Solutions Group, Dell
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
Reena Halaby Ceschia is a senior marketing professional with over 4 years of experience as a senior marketing manager at Xplornet Communications Inc. She manages a $16 million marketing budget and leads product launch plans, digital marketing campaigns, and data analysis to improve customer loyalty and revenue. Under her leadership, ROI increased by 15% and conversion rates exceeded goals, helping transition 40% of customers to new technologies. She aims to offer marketing consulting to small businesses and start a fashion blog in her personal time.
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
This document summarizes a webinar on digital marketing priorities for 2018 presented by Imran Farooq. The webinar discusses 7Ps (Pathway, Positioning, Proficiency, Prosperity, Productivity, Propel, Productise) that marketers should focus on to avoid becoming redundant. It encourages marketers to have a clear direction and destination; create a magnetic presence; commit to mastery; get client success quickly; be in a flow state; use tools to accelerate; and generate revenue through productized models. The webinar provides advice on developing one's career from a £20k freedom seeker to a £200k+ master of influence and discusses creating a personal learning plan to focus
This document provides guidance for marketers to achieve their digital future through a 10 step approach. It involves generating consumer portraits, developing a business strategy integrating digital, building continuous learning programs, creating digital real estate, forging commerce models, building data management platforms, constructing measurement frameworks, using machine learning, developing warehouses to test incubators, and scaling success axioms to boost digital footprint. It also outlines the A&C digital registry of specialist partners, dedicated project managers, experts, and a prototype to implement a customized digital blueprint tailored for the business.
Which are the skills you need to develop your personal career in marketing? Which mix of skills does a business need to compete today? This research summary presented by Dave Chaffey at TFM2016 advises on the most sought-after skills.
The document is a resume for Lynette Mahieu, an integrated marketing and digital strategist with 19 years of experience leading successful multichannel marketing campaigns. She has expertise in digital strategy, lead generation, analytics, social media marketing, and website development. Her experience includes roles managing digital marketing campaigns at Caterpillar that drove $30 million in sales growth. She has received several awards for her marketing campaigns, including an Ad Age Campaign of the Year award.
Marketo is used by NewVoiceMedia to evolve their lead acquisition strategy to generating qualified sales opportunities. Some key points:
- Marketo allows NewVoiceMedia to automate customer journeys and score leads to better identify marketing qualified leads.
- Since implementing Marketo in 2011, NewVoiceMedia has seen 100% year-over-year growth and a 20x increase in campaign productivity leading to a 10x growth in their qualified sales pipeline.
- Features like scoring, automation, and analytics from Marketo provide insights to help NewVoiceMedia focus on ROI and improve productivity.
We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B retail technology clients.
Predictable pipeline - Building demand gen and sales development team in EuropeMichael O'Connell
This document summarizes a presentation about demand generation and sales development at Quantcast. It discusses:
1) How Quantcast uses a multichannel approach to content syndication including paid, display, and organic channels to generate leads.
2) How Quantcast implemented sales development representatives to qualify marketing leads and deliver them to corporate sales reps.
3) Some key learnings around ensuring sales teams want the leads being generated, SDRs need enough leads per day, and new processes must be scalable.
The state of lifecycle marketing and automation 2016Smart Insights
This document summarizes Dave Chaffey's presentation on lifecycle marketing measurement and automation. The presentation covered 5 key topics: 1) understanding changing customer behaviors like multi-device usage, 2) mastering important marketing techniques like attribution modeling, 3) optimizing marketing technology stacks, 4) leveraging capabilities of marketing platforms like Google and predictive analytics, and 5) integrating insights into marketing plans and processes. The goal is to improve marketing efforts by understanding customers, using the right techniques, technologies, and integrating learnings into strategic plans.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with DataMarketo
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he’ll set the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
The document discusses Coffey's content management system and website design services which provide tools to deliver dynamic web marketing. It describes information and interactive modules that can be built for hospital websites, including a health library, provider directory, news center, and patient portals. The conclusion emphasizes that targeted content, calls to action, and access to services are keys to generating responses and positive return on investment for clients.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
FleishmanHillard provides various digital and social media capabilities including insights and measurement, social strategy development, social business consulting, social training, platform development and management, community management, blogger relations, social advertising, content strategy and creation, creative and technical services, and mobile solutions. They leverage these capabilities to help clients achieve measurable business results through meaningful engagement on digital platforms and social media.
Guidance is an integration agency that helps clients navigate the changing communications landscape. They work alongside agencies, brands, and publishers to develop strategic plans and implement necessary digital infrastructure. Guidance's role is to connect different parts of clients' integrated marketing efforts through services like website development, search optimization, social media, and more. Their goal is to provide clients with an effective one-stop-shop solution through strategic planning and digital enablement.
the better CMO embodies the betterness principles:
1) Delivering meaningful value to customers and the extended enterprise;
2) Designing tomorrow vision and incorporating it in today practices to produce well being that can last over time;
3) Acting as a designer, teacher and steward to help the human community to shape its future.
Consistently with these principles, he has formalized 9 imperatives for the marketing department.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
Almost all successful businesses have a well-designed marketing strategy, high levels of brand awareness and a loyal customer base. That said, the opportunity often exists to enhance their digital brand presence and drive additional revenue with an integrated, data-driven, measurable approach.
By taking an insights-led, strategic approach to digital/social media marketing, it becomes easier to track -- allowing iteration over time to ensure real business results are met.
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
SocialMeds is a Kenyan social media services firm that offers professional social media management and strategy services. They analyze a company's goals and current social media presence to develop a tailored social media prescription or proposal. Their team of 10 people provide services such as setting up new social media accounts, managing existing accounts, monitoring customer feedback, and engaging customers to build loyalty and increase sales. Their goal is to help businesses maximize their online presence and get the most value from social media.
Med en verden fuld af websites, e-butikker, kampagner, apps og sociale medier kan det være svært at vide, hvilke kanaler man skal satse på og hvor meget – uanset om man er en B2C- eller B2B-virksomhed. Ofte skyder man med spredehagl og får lagt en masse indhold ud i samtlige kanaler. Hør hvordan Creuna arbejder med digital strategi og få indsigt i, hvordan du selv kommer i gang med at skabe indsigt, formulere og eksekvere jeres egen digitale strategi. Oplev også, hvordan et strategisk roadmap giver dig mulighed for at prioritere og målrette dine indsatser over tid, så du kan ramme de rigtige mål på de rigtige tidspunkter.
Adrian Wijenathan has over 6 years of experience in SEM, social media, and digital performance marketing. He has exceptional skills in data analysis, market research, campaign implementation, and project management. His greatest strength is building strong working relationships across business levels. He has held positions such as Associate Director at Mediacom Global and Senior Performance Manager at Switched On Media, where he improved processes, grew accounts, and increased efficiencies. Adrian has various digital marketing certifications and delivers strategies and operations while managing teams and fostering client relationships.
Discover InvoIdea the best social media marketing agency in Delhi. Renowned for their expertise in crafting compelling strategies, they elevate brand visibility and engagement across various platforms.
This document discusses social media optimization strategies and services provided by i4i systems. They help increase awareness of products, brands, and events through social media outlets. Their services include planning engaging social media content calendars, growing social audiences, sharing company updates, integrating social media with other marketing plans, running promotions and campaigns on social media, and sustained monitoring of social channels. They provide analytics and reporting on results.
Personal and professional thoughts in developing a PR strategy for a B2B business. Includes a section on maximising the effectiveness of social media and building social authority
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
The document discusses Winnovation Network, a social media and business consulting firm. It provides an overview of the company's services, which include helping clients harness benefits from social media, implementing social media strategies, and facilitating collaboration between employees, customers, and partners. Example client cases are described, such as developing a social enterprise portal for a Finnish company and strategic options for a social platform for a Danish consumer staples company. The company's expertise is also summarized, including its experience in areas like social CRM, employee collaboration, and mobile technologies.
This document provides an overview of content strategy for marketing success. It discusses that content strategy should have:
1) A long-term customer-focused vision.
2) A strong calling card like the website.
3) A customized content process for different contexts.
4) A focus on architecture over writing to ensure useful, enjoyable content that tells the company's story well.
5) Evaluation of strategy based on measurable outcomes.
It then provides an example case study of how Yorke Communications helped B2B company Wolken Software strengthen its marketing through strategic content creation like blog posts, an eBook, and event marketing.
Social media is a major channel for communication and establishing relationships with customers. Businesses are using social media data to transform their operations and drive decisions. However, integrating social media data into other applications and measuring ROI on social media marketing present challenges. Sensiple provides various social media solutions to help businesses address these challenges, including social media analytics, marketing, customer relationship management, and integration across channels.
The document describes several job postings for social media roles in London:
- A Head of Social Media role paying £45-60k for a leading PR agency working with brands in music, media, automotive and other industries.
- A Social Media Strategist role paying £25-30k for a telecommunications brand, requiring experience in B2B communications, PR and a strategic approach to social media.
- A Social Media Account Manager role paying £30-40k to engage consumers for a word-of-mouth marketing agency's clients, which include major brands.
The summary highlights the titles, pay ranges and basic responsibilities of the top 3 roles described in the document.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
3. Marketing for enterprises and public individuals means
controlling your narrative in the social sphere.
Atelier Lumikha delivers a strategic perspective
for social media as well as consistent day-to-day
management and reporting.
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4. • Social media is critical to public perception: 84% of people trust
an online review as much as a personal recommendation
according to a recent BrightLocal survey. Consistent, proactive
management is key to your public narrative.
• Presenting your message and managing social channels is only
part of the picture. Social media affords high-trust channels for
lead generation and customer engagement.
• Atelier Lumikha’s team delivers social media solutions that range
from planning to execution as well as reputation management.
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5. 5
1 2 3
Plan Content Manage
Competitive Research
Brand Research
Master Narrative
Campaign Design
Project Planning
Editorial Calendar
Content Creation
Backlinking
Social Posting/Cross Posting
Social Posting/Cross Posting
Customer Support
Social Monitoring
Conversion Tracking
7. S OC I A L P R OG R A M P L A N N I N G
• Social is a tremendously flexible platform for communication and
interaction. Atelier Lumikha helps you decide the highest and best
use for your social media program: public awareness and perception,
product/service updates, customer support, event promotion, etc.
• Beyond strategic planning, we assist with crafting a master narrative
that is engaging and executable. We then translate that into an
actionable schedule for content, posting, and reposting.
• Our projects are captured in Trello for transparent management
using Scrum techniques to manage our activity for nimble service
delivery and complete accountability.
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9. S OC I A L CO N T E N T
• Working from a strategic plan and a clear narrative gameplan,
Atelier Lumika develops content that breaks through the clutter by
offering interesting avenues, both visual and textual, to drive users
to original content offered online.
• Beyond basic back linking posts, Lumikha’s talented content team
crafts images, surveys, serial posts, and social advertising all the
service of our clients’ business objectives.
• Each aspect of your social campaign is managed according to an
editorial calendar to assure regular and varied posting calculated to
maintain engagement and result in reliable conversions.
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11. S OC I A L M A N AG E M E N T
• Social campaigns are really conversations. Atelier Lumikha is attuned
to audience response to manage perception, resond to inquiries and
provocative commentary, as well as use feedback to create improved
content.
• Atelier Lumikha monitors commentary as well as the typical
benchmarks for social campaigns like traffic referrals, conversion, and
support requests.
• For forward thinking organizations that use social media for customer
support, Atelier Lumikha supports social requests with customer
service that compliments our voice, email, and chat support channels.
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13. M A R K E T F OC U S
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Start-Ups
Rapid expansion brings scaling challenges: new processes, new customers,
expanded staffing requirements. Lumikha addresses these challenges with
rapid resource deployment and process mapping and management.
Entrepreneurs
Entrepreneurs face the infinite inbox of tasks ranging from answering the
phone to prospecting for new business to billing management. Lumikha gives
busy entrepreneurs the breathing space to concentrate on high-value work.
Authors/Coaches
Authors and coach must develop and package expert knowledge, promote new
content, and continually seek out their audience to fill their pipeline. Lumikah
provides assistance with online learning, content promotion, lead generation.
B2B Agencies
Business services agencies seeking either local and global clientele require
extensive support from marketing to support. Atelier Lumikha’s service quiver
supports the entire customer life-cycle.
Recruiting Agencies
Effective recruiting firms manage both client and talent prospecting to develop
pipelines at both ends of the process. Data collection, management, and
prospect engagement means firms can focus on quality and fit for their clients.
Marketing Agencies
As the spectrum of marketing services expands to encompass deep and broad
campaigns across many media, Atelier Lumikha helps marketing agencies
offload basic tasks to focus on strategic and creative concerns.
14. P H OTO C R E D I T S
Atelier Lumikha uses Unsplash royalty free images. Here are the
photo credits in order of appearance:
1. Photo by ANGELA FRANKLIN on Unsplash
2. Photo by rawpixel.com on Unsplash
3. Photo by Calum MacAulay on Unsplash
4. Photo by Rob Bye on Unsplash
5. Photo by Clem Onojeghuo on Unsplash
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15. T H A N K S !
L U M I K H A . C O | H A R R Y @ L U M I K H A . C O