Digital experience and transformation 2016 - Web design examples
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This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.
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Digital experience and transformation 2016 - Web design examples
- 1. Digital Marketing Priorities 2016 Brought to you by: DigitalTransformation2016 BacktoBasics Bob Egner VP Product Management Episerver In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips on how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent customer experience to win.
- 2. 2About Episerver Where three segments converge
- 3. 3About Episerver Our Mission To build the leading digital experience delivery platform to empower our customers to create standout experiences for their customers – everywhere they engage
- 4. About Episerver Our Company by the Numbers 30,000 websites powered globally 340 employees across 15 offices 280,000 web editors worldwide 8,800 customers served in 30 countries $2B+ commerce transactions per year across all customers 880 partners carrying our brands 33,000 members in our developer community 100% focused on digital experience 4
- 5. It’s all about the customer 5 I have a meme… • 9th result on Google images search for “Bob Egner” • Pointed out by my teenage daughter www.cmswire.com/cms/customer-experience/get-on-board-with-b2b-
- 6. It’s all about the customer 6 I have a meme… • 9th result on Google images search for “Bob Egner” • Pointed out by my teenage daughter www.cmswire.com/cms/customer-experience/get-on-board-with-b2b- You need to adapt to your changing customer
- 7. It’s all about the customer 7 Evolution of Advantage Age of the Customer
- 8. It’s all about the customer 8 Evolution of Advantage Age of the Customer
- 9. It’s all about the customer 9 Evolution of Advantage Age of the Customer
- 10. It’s all about the customer 10 Evolution of Advantage Systems designed for success here… Need to adapt for the mobile power shift Age of the Customer
- 11. It’s all about the customer Consider the customer journey Visible Trusted Loyal Engaged Converted Service In Touch
- 12. It’s all about the customer Consider the customer journey Visible Trusted Loyal Engaged Converted Service In Touch Acquisition Business case to drive top line - Not so hard
- 13. It’s all about the customer Consider the customer journey Visible Trusted Loyal Engaged Converted Service In Touch Acquisition Goal Service Loyalty Business case to drive top line - Not so hard Business case to drive transformation - A bit harder
- 14. Digital transformation 14 Focus on value 1. Leadership and vision Just do it Redesign or reconsider Extend to enhance Why? Value to Business Benefit to customer low high low high
- 15. Digital transformation 15 Focus on value 1. Leadership and vision 2. Customer experience Value to Business Benefit to customer low high low high
- 16. Digital transformation 16 Focus on value 1. Leadership and vision 2. Customer experience 3. Operational process Value to Business Benefit to customer low high low high
- 17. Digital transformation 17 Focus on value 1. Leadership and vision 2. Customer experience 3. Operational process 4. Business model Value to Business Benefit to customer low high low high
- 18. Digital transformation 18 Customer expectations • Information that is useful • Simple way to get to that useful information • Looks great on whatever device I happen to be using • Help me take the next step B2C guy B2B guy
- 19. 19 Relevance
- 20. 20
- 21. 21 Focus traveler’s journey and destination Numerous data sources indexed and surfaced on one site Expansion to car park and duty free
- 22. 22
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- 24. 24 Educational content and video on responsive site Categorized by medical practice areas Personalized to deliver most relevant, freshest information
- 25. 25 Multi-channel
- 26. 26 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info
- 27. 27 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info
- 28. 28 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Apparel, houseware, and gifts targeted at new mothers KPI boost from progressive personalization Relevant abandon cart email drives astonishing mobile results
- 29. 29 Mobile
- 30. 30
- 31. 31
- 32. 32 Customer experience project aimed at entrance congestion Responsive site focused on selection, arrival, and ticketing Meghan Curran named 2015 Customer Champion by 1to1 Media
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- 35. Large scale pumping systems Native mobile app Field engineer journey 35 Guided selling Streamline ordering
- 37. 37
- 38. 38 Trading in 5 markets with retail stores and online presence Rich content, expert opinion, and enthusiast magazine Guided omnichannel customer experience
- 39. 39
- 40. 40
- 41. 41 Specialized B2B adhesive products Content rich site addresses customer problems Unique content destination boosts SEO
- 42. 42 Data Science
- 43. 43
- 44. 44
- 45. 45 Digital flagship restaurant Contextual experience: Location, time, and weather Personalized: Loyalty enhances experience
- 46. 46 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info
- 47. 47 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info
- 48. 48 Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info Secure account mgmt Personalized content Detailed product info 50+ customers in 14 countries on branded transactional sites Promotional, apparel, and print items for customized print Employee, partner, or customer ordered with consolidated billing
- 49. 49Digital transformation with Smart Insights Summary • Focus on customer • Transformation is bigger than technology • Business problems are usually unique • There are a lot of clever people out there who can help
- 50. 50Digital transformation with Smart Insights Thank you Questions?
Editor's Notes
- Our vision is very simple. We believe that three formally separate markets are converging. [click] Digital transformation initiatives are by there very nature, enterprise wide, And that means that organizations increasingly want a single platform to support all their needs, not a series of disconnected point solutions. [click] We see Episerver at the confluence of these converging markets, and as the experience platform that supports all of these key elements [click] And in all of these key market models.
- Our vision is very simple. We believe that three formally separate markets are converging. [click] Digital transformation initiatives are by there very nature, enterprise wide, And that means that organizations increasingly want a single platform to support all their needs, not a series of disconnected point solutions. [click] We see Episerver at the confluence of these converging markets, and as the experience platform that supports all of these key elements [click] And in all of these key market models.
- Let’s take a moment to look at some of the statistics about our company. These are all big numbers – we are big enough to deliver for you but still small enough to care. But for Episerver, one number won’t change. And that is our 100% focus on digital experience.