This document discusses developing frameworks for measuring social media success and return on investment. It provides examples of different types of social engagement that can be measured, from basic follows and likes to high-quality interactions like comments, shares and sales. It also presents models for calculating the equivalent media value of word-of-mouth promotion through social actions and measuring the influence, retention, leads and awareness generated by advocacy marketing. The document emphasizes that meaningful measurement requires defining success metrics and considers factors like connection, involvement and brand immersion over simple vanity metrics.