SlideShare a Scribd company logo
Dominate the Deadline
How to Use Digital BrandTemplates to FreeYour
Creatives and Create AmazingContent
Kees Henniphof
Vice President, Demand Generation
Bynder
30/10/19
• Creative teams are bombarded with
requests and spend too much time on
menial tasks
• The content lifecycle, from idea to creation
to distribution, moves too slowly
• Driving brand consistency is increasingly
challenging
• Opportunity for re-using assets is lost
without proper processes
Common challenges
We’re Bynder
• Founded 2013
• 1,500+ customers globally
• 400 employees, 7 offices, 24/7
support
• Leader in Digital Asset Management
• Client Renewal Rate: 96% Client growth YoY
“Bynder truly shines with its user interface
and usability, which got high marks from its
reference customers.”
Create great, cross-channel brand experiences
Brand & Design
Assets
Campaign
Assets
Product Assets
Other Systems
Print
Social Media
MarTech
CMS
Sales & Partners
Brand Templates
• Re-use successful campaign
content without additional costs
• Make content editable without
going off brand
• Localize easily, efficiently and
according to brand guidelines
• Support for digital and print
formats
Speed up time to market, on brand and across channels
Bynder customers see a 42% increase in
asset re-use and 94% create assets faster
Easy creation
• Import designs from Sketch and
Photoshop
• Lock brand elements (logos,
colors and fonts)
• Organize in campaigns and
channels
• Create, update and archive
campaigns
• Select approvers
Brand compliant
• Restrict image picker to a
collection
• Restrict text colors
• Upload custom fonts
• Lock layers from editing
• Custom Theming
• Auto-save
• Auto-fit canvas editor to screen
• Change elements (background,
image and text)
• Move and scale images within
templates
• Download, save or both
Intuitive editing
• Send designs for simple approval
• My Tasks page for visibility into
approval requests
• Receive email notifications when
collateral needs review or has
been reviewed
Simple governance
Bynder use of Digital
Templates
Say hi to Bynder!
• Meet the Bynder team at the exhibition
floor!
Na
t
Fred Mik
e
Thank you
www.bynder.com

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#MarTechFest - Kees Henniphoff

  • 1. Dominate the Deadline How to Use Digital BrandTemplates to FreeYour Creatives and Create AmazingContent Kees Henniphof Vice President, Demand Generation Bynder 30/10/19
  • 2.
  • 3. • Creative teams are bombarded with requests and spend too much time on menial tasks • The content lifecycle, from idea to creation to distribution, moves too slowly • Driving brand consistency is increasingly challenging • Opportunity for re-using assets is lost without proper processes Common challenges
  • 4. We’re Bynder • Founded 2013 • 1,500+ customers globally • 400 employees, 7 offices, 24/7 support • Leader in Digital Asset Management • Client Renewal Rate: 96% Client growth YoY “Bynder truly shines with its user interface and usability, which got high marks from its reference customers.”
  • 5. Create great, cross-channel brand experiences Brand & Design Assets Campaign Assets Product Assets Other Systems Print Social Media MarTech CMS Sales & Partners
  • 6. Brand Templates • Re-use successful campaign content without additional costs • Make content editable without going off brand • Localize easily, efficiently and according to brand guidelines • Support for digital and print formats Speed up time to market, on brand and across channels Bynder customers see a 42% increase in asset re-use and 94% create assets faster
  • 7. Easy creation • Import designs from Sketch and Photoshop • Lock brand elements (logos, colors and fonts) • Organize in campaigns and channels • Create, update and archive campaigns • Select approvers
  • 8. Brand compliant • Restrict image picker to a collection • Restrict text colors • Upload custom fonts • Lock layers from editing • Custom Theming
  • 9. • Auto-save • Auto-fit canvas editor to screen • Change elements (background, image and text) • Move and scale images within templates • Download, save or both Intuitive editing
  • 10. • Send designs for simple approval • My Tasks page for visibility into approval requests • Receive email notifications when collateral needs review or has been reviewed Simple governance
  • 11.
  • 12. Bynder use of Digital Templates
  • 13.
  • 14.
  • 15. Say hi to Bynder! • Meet the Bynder team at the exhibition floor! Na t Fred Mik e