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#MarTechFest - Kees Henniphoff
This document discusses how digital brand templates can help creative teams by speeding up the content creation process and ensuring brand consistency. It summarizes: 1) Creative teams are overwhelmed with requests and spend too much time on routine tasks, while the content lifecycle moves too slowly. 2) Brand templates allow for reusable content without additional costs, make content editable while maintaining brand guidelines, and help localize and distribute content faster and more efficiently. 3) Bynder customers see a 42% increase in asset reuse and 94% can create assets faster using digital brand templates.
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#MarTechFest - Kees Henniphoff
- 1. Dominate the Deadline Howto Use Digital BrandTemplates to FreeYour Creatives and Create AmazingContent Kees Henniphof Vice President, Demand Generation Bynder 30/10/19
- 3. • Creative teamsare bombarded with requests and spend too much time on menial tasks • The content lifecycle, from idea to creation to distribution, moves too slowly • Driving brand consistency is increasingly challenging • Opportunity for re-using assets is lost without proper processes Common challenges
- 4. We’re Bynder • Founded2013 • 1,500+ customers globally • 400 employees, 7 offices, 24/7 support • Leader in Digital Asset Management • Client Renewal Rate: 96% Client growth YoY “Bynder truly shines with its user interface and usability, which got high marks from its reference customers.”
- 5. Create great, cross-channelbrand experiences Brand & Design Assets Campaign Assets Product Assets Other Systems Print Social Media MarTech CMS Sales & Partners
- 6. Brand Templates • Re-usesuccessful campaign content without additional costs • Make content editable without going off brand • Localize easily, efficiently and according to brand guidelines • Support for digital and print formats Speed up time to market, on brand and across channels Bynder customers see a 42% increase in asset re-use and 94% create assets faster
- 7. Easy creation • Importdesigns from Sketch and Photoshop • Lock brand elements (logos, colors and fonts) • Organize in campaigns and channels • Create, update and archive campaigns • Select approvers
- 8. Brand compliant • Restrictimage picker to a collection • Restrict text colors • Upload custom fonts • Lock layers from editing • Custom Theming
- 9. • Auto-save • Auto-fitcanvas editor to screen • Change elements (background, image and text) • Move and scale images within templates • Download, save or both Intuitive editing
- 10. • Send designsfor simple approval • My Tasks page for visibility into approval requests • Receive email notifications when collateral needs review or has been reviewed Simple governance
- 12. Bynder use ofDigital Templates
- 15. Say hi toBynder! • Meet the Bynder team at the exhibition floor! Na t Fred Mik e
- 16.