Event App Tech Trends You Need to Know for 2018
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This document discusses event app technology trends for 2018. It begins with an introduction to the webinar topics which include challenges and goals for 2018, event trends, and a brief history of event apps. Several key event app trends are then outlined, such as designing memorable experiences, increasing understanding of event impact, and navigating changes to platforms. Specific problems and solutions are provided for each trend area, like using automation and chatbots to provide information. Analytics and better tool integration are presented as ways to track event value. The discussion closes by emphasizing selecting technologies aligned with key event goals to avoid being overwhelmed.
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Event App Tech Trends You Need to Know for 2018
- 1. Event App Tech Trends You Need to Know for 2018
- 2. Getting the Most Out of Today’s Webinar Minimize distractions Participate as we go! Ask us questions
- 3. 10,000,000 ATTENDEES 72 COUNTRIES 24 LANGUAGES LOVED BY ATTENDEES #1 EVENT APP WORLD WIDE ESTABLISHED IN 2010 10,000+ CLIENTS
- 4. HELLO Alison Grenkie Product Marketing Manager Martin Kuplens-Ewart Senior Product Manager
- 5. YOUR CHALLENGES & GOALS FOR 2018 EVENT TRENDS WE’RE SEEING BRIEF HISTORY OF EVENT APPS Q&A
- 6. 1 2 3 4 What Have Event Apps Done For You? The Digital Event Guide “Let’s provide event details and logistics on smartphones” Goal: To replace or complement the traditional event guide The Go-To for ALL Event Information “What else can we share through the event app?” Goal: To leverage the ability to share information The Social Connection “Let’s get people talking about our event!” Goal: To start conversations, offer more networking opportunities The Engagement Hub “Let’s give people something to get excited about!” Goal: To get attendees involved & emotionally invested in the event
- 7. How are you using event apps today? Question
- 8. 49.5% of event professionals used event apps 54% used a survey tool 84.5% used an online registration tool - Event Manager Blog, Jan 2018
- 9. What is your #1 event goal or challenge for 2018? Check-In: Your Challenges & Goals
- 10. What Are We Hearing These Days?
- 11. Some Key Themes 1. Designing the best event experience possible ● Being memorable, standing out from competitor events 2. Increasing & understanding your event’s impact ● Communicating value of events in a data-driven world 3. Navigating the new market landscape ● Understanding Apple guidelines update & implications
- 12. Designing the Best Event Experience Possible
- 13. Problem: Event participants need timely information and answers to questions But event planners are stretched thin, spend too much time providing repetitive information ? ?
- 14. Answer: Automate what you can, enable team members to assist Improved Team Collaboration Digital Signage Chatbots
- 15. Increasing & Understanding Your Event’s Impact
- 16. Problem: Event planners need to track the value of their efforts & deliver results Extending the impact of your event requires a better understanding of the attendee experience for better follow-up
- 17. Answer: Increasing visibility across the entire attendee journey Better Integration with Sales/Marketing Tools Improved Audience Analytics
- 18. Navigating the New Market Landscape
- 19. First Thing’s First - Let’s Make Sure We’re All On the Same Page
- 21. Problem: Event planners need to be able to effectively evaluate their options Requires an understanding of the evolving marketplace Need to switch from the mindset of “this event” to “all events”
- 22. Answer: Understanding the pros and cons of each option Branded Native Apps Container / Universal Apps Web-Based Apps
- 23. How do you think event technology will help tackle your #1 event goal or challenge for 2018? Closing Check-In: Your Challenges & Goals
- 24. Final Thoughts on Event Apps in 2018
- 25. ● Avoid being overwhelmed by glitz and glamour ● Identify the key goals for your event and experience ● Select the technology and tools that will deliver the value you need
- 26. QUESTIONS?
- 27. Get Your How-To Guide Increase Sponsorship Revenue Using Event Tech Download Now: http://bit.ly/2Hcyf2c Or, look for the download link in our follow up email!
- 28. THANK YOU Still Have Questions? Just Want to Chat? info@eventmobi.com @EventMobi