PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
99.8% of people I meet are focused on Who, Where, When and What, but never on Why. ‘Why’ is troublesome… It’s ‘inconvenient’, it hasn’t got easy answers… It’s best left alone.
I believe that WHY alone is what you need to do before you start something.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
You dont have to wait for things to happen... You have the power to make things happen! The Art of Selling describes the basics of how you can persuade people more effectively, more ethically, and more often. Youll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer.
99.8% of people I meet are focused on Who, Where, When and What, but never on Why. ‘Why’ is troublesome… It’s ‘inconvenient’, it hasn’t got easy answers… It’s best left alone.
I believe that WHY alone is what you need to do before you start something.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
You dont have to wait for things to happen... You have the power to make things happen! The Art of Selling describes the basics of how you can persuade people more effectively, more ethically, and more often. Youll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
The guide is dedicated to PR managers and specialists responsible for communications in their organizations. We hope you will find here answers for all, or most of your questions regarding PR – techniques, activities, prices etc. – and this text will help you to successfully set up, run and develop your communication, both in your home countries and on markets where you choose to scale up.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
How to Work & Travel 365 Days a Year Without Going InsaneMelissa Ng
How to Work & Travel 365 Days a Year Without Going Insane
How to Make Remote Working a Permanent Lifestyle
---
April 17, 2018
Hear first-hand from Melissa on how she landed her first clients while living in Vietnam, which has since grown to include McDonald’s, Visa, and Samsung. Hear first hand and find out the first steps in becoming a digital nomad.
---
twitter.com/thedesignnomad
instagram.com/thedesignnomad
linkedin.com/in/thedesignnomad
In this file, you can ref interview materials for creative such as, creative situational interview, creative behavioral interview, creative phone interview, creative interview thank you letter, creative interview tips …
Use 3FE, The Critical Thinker's Tool for Motivational Empowerment in order to Lock The Job and claim your career, courtesy of BDPA Atlanta President, UNITE Founder, author, speaker, and inventor, D.S. Brown
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
How to unleash your creativity and generate million dollar ideasAamir Qutub
Creative ideas are all around us, all the time. Uncovering them is often a matter of how we’re looking at things and less of where we’re looking. And yet when we’re feeling uncreative or stuck it’s often helpful to get away from the work: to get up and go for a walk, or do a chore, or otherwise change scenery.
For more information, check out my Youtube Video:
https://youtu.be/h21KX71rkZ8
The Personal Assistant Resume: Slides from Recorded WebinarDonna Shannon
Donna Shannon, author of "How to Get a Job Without Going Crazy" http://www.personaltouchcareerservices.com and Bonnie Low-Kramen, author of "Be the Ultimate Assistant" http://www.bonnielowkramen.com/ share the secrets to an effective personal assistant resume in the luxury lifestyle management industry. Learn the significant differences from the traditional business world.
The only time management guide you will ever needBlaz Kos
The most valuable asset you have in your life is time. If you had infinite time on this planet, you could achieve every single thing you wanted. The time limitation is the biggest burden of our lives. Therefore the first rule of success is to manage time wisely.
In 77 slides you will get to know all the best time management techniques. You will learn how to manage distraction, organize yourself, deal with procrastination and how to organize your to-do lists.
The presentation has six parts:
1. The biggest time wasters
2. Procrastination
3. Eliminating distractions from your life
4. Organizing yourself
5. Productivity tricks
6. Agile and lean time management ideas
Enjoy it!
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
The guide is dedicated to PR managers and specialists responsible for communications in their organizations. We hope you will find here answers for all, or most of your questions regarding PR – techniques, activities, prices etc. – and this text will help you to successfully set up, run and develop your communication, both in your home countries and on markets where you choose to scale up.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
How to Work & Travel 365 Days a Year Without Going InsaneMelissa Ng
How to Work & Travel 365 Days a Year Without Going Insane
How to Make Remote Working a Permanent Lifestyle
---
April 17, 2018
Hear first-hand from Melissa on how she landed her first clients while living in Vietnam, which has since grown to include McDonald’s, Visa, and Samsung. Hear first hand and find out the first steps in becoming a digital nomad.
---
twitter.com/thedesignnomad
instagram.com/thedesignnomad
linkedin.com/in/thedesignnomad
In this file, you can ref interview materials for creative such as, creative situational interview, creative behavioral interview, creative phone interview, creative interview thank you letter, creative interview tips …
Use 3FE, The Critical Thinker's Tool for Motivational Empowerment in order to Lock The Job and claim your career, courtesy of BDPA Atlanta President, UNITE Founder, author, speaker, and inventor, D.S. Brown
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
How to unleash your creativity and generate million dollar ideasAamir Qutub
Creative ideas are all around us, all the time. Uncovering them is often a matter of how we’re looking at things and less of where we’re looking. And yet when we’re feeling uncreative or stuck it’s often helpful to get away from the work: to get up and go for a walk, or do a chore, or otherwise change scenery.
For more information, check out my Youtube Video:
https://youtu.be/h21KX71rkZ8
The Personal Assistant Resume: Slides from Recorded WebinarDonna Shannon
Donna Shannon, author of "How to Get a Job Without Going Crazy" http://www.personaltouchcareerservices.com and Bonnie Low-Kramen, author of "Be the Ultimate Assistant" http://www.bonnielowkramen.com/ share the secrets to an effective personal assistant resume in the luxury lifestyle management industry. Learn the significant differences from the traditional business world.
The only time management guide you will ever needBlaz Kos
The most valuable asset you have in your life is time. If you had infinite time on this planet, you could achieve every single thing you wanted. The time limitation is the biggest burden of our lives. Therefore the first rule of success is to manage time wisely.
In 77 slides you will get to know all the best time management techniques. You will learn how to manage distraction, organize yourself, deal with procrastination and how to organize your to-do lists.
The presentation has six parts:
1. The biggest time wasters
2. Procrastination
3. Eliminating distractions from your life
4. Organizing yourself
5. Productivity tricks
6. Agile and lean time management ideas
Enjoy it!
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Each and every Business (be it a dead serious or a fun filled one) can easily use the simple principles of Gamification to blow up usage and engagement! In this case study, I present how Linkedin uses Gamification magnificently to improve its business!
A ready to use Template for pitching your Business for funding! See updated v...Alok Rodinhood Kejriwal
Please check the updated and current version of this presentation here - https://therodinhoods.com/post/a-funding-pitch-and-business-deconstruction-template/
Lots of capable entrepreneurs struggle to create effective Business pitches and presentations that they could use to raise funding.
This simple template with an example addresses that pain point and attempts to helps entrepreneurs quickly create a business pitch that they could use when presenting to VCs and angel investors etc.
Job Descriptions (JDs) matter! They speak about your Company, your clarity of mind and how you think about your Job Positions and Employees. Pay attention to creating the perfect JD and attract dream candidates!
These are some basic funding concepts (including valuation, pre-money, post-money & dilution) for early startup entrepreneurs and others who haven’t been exposed to Business and Finance.
Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.
As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.
This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
As listeners of Sarah Koenig's Serial podcast we’ve struggled to hold all the details and the case against Adnan Syed in our vision. With this infographic, we set out to provide some clarity with the help of multiple listenings of the podcast
and support from the Serial website, user contributions on Reddit, our own estimations, and rudimentary math. We hoped to get closer to some version of truth, but under scrutiny, the details themselves became slipperier. That alone may say something. Maybe our journey here can help you with yours.
When your company is a startup, ie extremely innovative, potentially disruptive and absolutely money deprived, getting noticed on your market is key. And PR appears to be the most obvious and the fastest way to reach this objective. So they say. But when, what, how and whom with should you start? Here are some key steps to those meaningful questions.
A practical guide to public relations for clean tech and emerging startups. From media relations and social media to practical tips on how to save on press releases.
It's a culmination of best practices from my work for my cleantech marketing communications agency: Yelloblu.
Intro to media relations for entrepreneurs lion's lair competitionJay Robb
Media relations advice for entrepreneurs looking to raise their profile with prospective customers, investors, partners, suppliers and employees. Presentation was delivered to participants in the 2018 Lion's Lair competition run by The Innovation Factory in Hamilton, Ontario.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Engaging means capturing someone’s…Attention!
And having a conversation is not easy to do on the internet...particularly when there are millions of other things clamoring for attention at the same time.
The thing is...
YOUR CUSTOMERS want to TALK TO YOU.
They want to know what you think, and most importantly, they want to believe that you care on what they think.
Here's 5 Conversation Starters to Keep Your Audience Talking 💬
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Event MC: Ori Bengal - Getting Out There - From A Guy Who Is REALLY Out There!
Twitter Event #SocialBBC
2 of our directors share 12 things to avoid on social media. From neglecting social media all together to making sure your double check your choice of words, avoiding these pitfalls will improve your social media marketing.
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...Carsten Pleiser
Here's the recap of our Founders & Creators Talks event on 14th March 2018 at WeWork London-Paddington.
A big Thank You to our 4 amazing presenters:
- Emily Johnson (https://www.linkedin.com/in/emilymayjohnson/)
- Rod Sloane (https://www.linkedin.com/in/rodsloane/)
- Dylan Hey (https://www.linkedin.com/in/dylanhey/)
- Jon Buchan (https://www.linkedin.com/in/jonbuchan/)
Also, a shout out to our business partners & sponsors:
- Swoogo (https://get.swoogo.com)
- Dreamtek (http://www.dreamtek.tv/)
- WeWork (https://www.wework.com)
- The Virtual Forge (http://thevirtualforge.com/)
If you'd like to keep informed about our next upcoming events, sign up at www.foundersandcreators.com
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Participants are for life, not just your survey!Juliet Pascall
Participants are for life not just your survey! Thank you R-Net for the opportunity to talk to some of the bright young minds in the market research about being more human in every day research. We all know that better engagement leads to better insight so our goal with this presentation was to get the ball rolling and to challenge some of the traditional market research beliefs and practices. We would love to know what you think or if you have any ideas of your own to share?
Looking for clever, organic ideas to generate massive app downloads? Check out our approach that let us garner 86 million downloads without spending even 1 US$!!
A simple entrepreneurial problem posed as an exercise on achieving goals. This presentation contains an easy example of two cases to illustrate the simple route as well as the complicated route to success.
The 2014 Elections in India were EPIC! Every record possible was shattered ; every rule broken ; every 'assumption' destroyed. In the process, what are the lessons that each and every one of us could learn? This is my list!
I am a battle hardened digit entrepreneur who has survived the crazy world of dot com (and dot gone) for 14 years. In this presentation I share 14 lessons that I have learnt.
I hope these benefit you.
Always wondered what Viral Marketing in Apps meant? Always wanted to understand how it worked? Here is an attempt to demystify the fuzziness with some examples!
Remember those nice fancy Brand 'Tag-lines'? And how they rang in our minds?
Well, I believe that that concept of selling dreams and aspirations of brands via 'airy fairy' creative lines ( aka Tag-lines) is dead and gone.
Today's brands speak the truth and tell you how they BENEFIT you. And hence, the way they describe themselves is via 'Benefit -lines'.
Enjoy this point of view!
Games have exploded on the web and mobile. But brands have missed the big bang moment. What can Brands do to remain relevant in the biggest evolution in Media? That approach is what this ppt attempts to describe!
Every Start Up must have a Hero to succeed. This presentation pursues that idea with examples and motivates the Entrepreneur to think of her Start Up with a Hero in mind!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. Introduction
• These are my personal views and ideas.
• I am a digital, startup entrepreneur who has
been involved with several companies since
the past 12 years.
• To find my PR score, google “Alok Kejriwal”
• This PPT is intended to help fresh startup
entrepreneurs understand and succeed in the
confusing world of PR.
3. Sections in this PPT
1. Offline PR
2. Online PR
3. Social PR
4. Event related PR
5. Why does Offline PR matter?
1. There is a market of decision makers (CEOs of
Companies, Heads of Departments, Senior Govt.
Officials, etc) who only read print.
2. The online websites of large publications have
large audiences and once you are written up in
print, you automatically get featured online too.
3. Think of it as ‘proof of concept’ test. The day
you can make it in the Fortune or Time or The
Economist, you have done something
worthwhile.
6. Tips for Offline PR
1. Don’t hire a PR firm immediately. Hire them 2
years later.
2. Start by learning the basics yourself.
3. Read all the papers and magazines that you
would like to be covered in
4. READ the way people are quoted in your
industry – what do they say, how do they
contribute to stories, what do they stand for?
5. Pretend that you were approached for the same
story – what really would you say?? What would
be YOUR quote?
7. Indulge in Interviews!
• The one reward that Offline PR offers is the
excitement of a ‘real interview’.
• After 10 years of active PR, I have realized that
a real interview with an experienced journalist
helps in massive introspection and a release of
bottled energy! It’s an amazing catharsis!
(Case study at the end of ppt)
• Interviews also allow you to share your
‘personal’ side – something that readers vibe
with instantly.
9. Communicate with Journalists.
Don’t SPAM them!
1. Journalists get thousands of mails, press releases,
phone calls and e-mails all day long.
2. Write to them with your idea and concept and keep
it short, sweet and interesting.
3. DON’T spam them and bombard them with
messages and reminders. They will detest you for it.
4. Become someone they get interesting ideas from
regularly. They will contact you.
5. Journalists love their work. Once a friend, always a
friend. They will stay in touch with you, even as
they change jobs.
10. Hygiene
1. Invest in a nice professional portfolio. Please have
photos that look better than the ones you shot
when were hung over in the loo!
2. DON’T try and bribe or gift journalists. That SUCKS.
3. If you do get a mail or call, revert with lightning
speed. Journos love dependable people who
respond in time.
4. Understand that journos follow ‘beats’ or themes –
hence a tech journo will write about tech – not
about gardening! Don’t send the wrong message to
the wrong journalist.
12. Why does Online PR matter?
1. Simple! It’s what appears when people search
for you or your company on the web.
2. Most influencers, opinion makers and decision
makers (with less grey hair) read stuff online.
3. Online links from very popular sites massively
help in SEO (google rankings) of your Company’s
site/blog.
4. The online platform is interactive and allows you
and the reader to have a conversation. That’s a
BIG DEAL.
13. Tips for Online PR
1. MOST definitely DO IT YOURSELF.
2. Identify friends (positive people and sites),
neutrals and the negatives (people and sites
who only try and deride). Avoid the negatives.
3. Directly become friends with the editor (owners)
of the smaller sites, and begin communicating
with relevant journos of the bigger sites.
4. BE HONEST in whatever you write and retort.
Online PR is about honesty and saying what you
mean. Yeah, things get ‘checked out’ very
quickly online!
17. Why does Social PR matter?
1. For startups, the line between the business and the
founder/s are blurred. Sometimes it’s the same.
2. Individually, you can easily ‘connect’ with people.
3. As a business, few will ‘like’ your startup’s facebook
page, but they will become friends with you on FB.
4. Being socially active allows you to ask for help,
market your business, hire great talent and just get
noticed!
5. Having your own friends and ‘social circle’ allows
you to counter opinions and views that others may
throw at you.
18. Tips for Social PR
1. Get AS MANY friends as you can on facebook,
twitter, linkedin, google+ and other social networks.
2. Own a blog. Write as often as you can (see example)
3. Post something interesting (NOT marketing crap) on
your networks. It should be stuff that make your
friends laugh, cry, intrigued, educated – but never
BORING (“why am I great” stuff).
4. Actively comment on large websites that matter –
you will get noticed.
5. Play cool, defensive or aggressive roles as your
personality allows. Decide on your approach and
stick to it!
19. Do’s and Don’ts
1. DON’T create random facebook groups. They
are obnoxious.
2. DON’T invite people to ‘like’ your facebook
page. They don’t care.
3. Share what you know and share NAKEDLY.
Don’t hold back.
4. Be very open to criticism and negative
feedback. If you are aggressive socially, then
be willing to face venomous online wrath!
20. Case study:
A recent article on Techcrunch on
the iPhone 5 launch attracted 234 comments
21. My comment ranked #1
comment on that day
because of my social
media strength (= nos of
likes & follow-on
comments)
That got me noticed
globally.
22. Case study:
A recent question on Quora was
mildly critical of games2win – the business I manage
23. I replied to the post as objectively as
I could and won supporters and
suggestions for improving my business
25. Why do PR Events matter?
1. You meet people! That’s the most important
reason why events matter.
2. People notice you and what you stand for.
3. Television reaches the maximum number of
people possible (not necessarily the right target
group); if nothing else, your stuck up aunt in a
small town will notice you on TV and call you!
4. Events (panels, key notes) project you and your
business as market leaders and opinion creators.
26. Tips for Events
1. Find out who is presenting with you at the
event. You should at least be amidst peers, if not
leaders.
2. Seize any sensible opportunity you get. Once
you get on the TV circuit with channels, they will
keep calling you back.
3. Even if you are just attending an event, sit in the
last row. When the Q&A starts, grab the mike
and ask a clever question AFTER announcing
your name + your Company’s name. You will get
noticed and remembered.
27. Do’s and Don’ts
1. Make snappy, short bullet-like statements. No one
likes to listen to sermons.
2. Kick up a fight! Panel disagreements are well
received and wake up the audience.
3. Say something outrageous (I called “Kolaveri Di” a
‘one trick monkey’). You will be remembered!
4. Network before and after the event like mad.
Collect all the cards you can.
5. Eat lunch with the audience. Mingle. Get feedback
on what they thought about your speech.
28. Sign of success
• On TV, I believe that the greatest sign of
success is if one of your panel members (or
the anchor) begins to repeatedly mention
your name!
• Television is all about being in the spotlight. If
you crack a joke, make people laugh or make
an impactful point, the camera will follow you.
29. Some final points
1. The best advice I got was from Gita Piramal
who told me, “Alok, first do something
remarkable. Then the media will run after
you.”
2. Amitabh Saxena of Actimedia told me, “Alok,
on TV people remember how you looked. In
print they remember what you said.”
3. PR takes 10 years to yield results. Yes TEN
years. If you don’t have that stamina, don’t
run the PR marathon.
30. Some more final points
4. NEVER LIE to the media. It will kill you.
5. Be the single spokesperson. You can share PR
responsibility with someone later after your firm
grows. If you have more than one person speaking
(INITIALLY), the message gets confused.
6. REHEARSE if you are not used to public speaking.
For TV appearances, actually do a mock TV
interview in the office and observe how you look
and the expressions you make on camera. (For a
‘Shakers and Movers’ episode in 2001, my mock
shoot revealed that I was gulping too much!)
31. Some final, final points
7. Contribute sound bites, quotes, views and
anything that the media asks you for. DON’T
RATION time for PR. The more you give, the
more you will get.
8. Be honest and genuine with journalists. If you
don’t want to say something, DON’T SAY IT –
never say “It’s off the record” (it never is).
9. Contribute as a columnist, as a blogger, as a
writer to media. There won’t always be stories
to be quoted in – so INVENT the stories!
32. Most importantly
• Have FUN when you are indulging in PR!
• Please sport a sense of humor. Do not go on
camera or for an interview just around the
time you realize you have lost your iPhone.
• Don’t ARGUE with people for the sake of it.
• Don’t stall a discussion. Let people have their
say and make way for more discussion.
• THANK ALL the people who gave you a PR
moment after release.
33. References & Homework
Homework:
An interview in CNBC – Can you figure the mistake I am making?
(appears early on)
References:
The Techcrunch article (of slide 20)
The Quora article (of slide 22)
An interview in ‘Entrepreneur’ magazine that was cathartic for
me and is one my best interviews to date.
35. Connect with me & give me feedback!
e-mail - alok@rodinhood.com
Facebook -
facebook.com/rodinhood
Twitter - @rodinhood
My social network for anyone
enterprising!
therodinhoods.com
Blogs and articles written by me
Presentations –
http:slideshare.net/rodinhood