The document discusses two entrepreneurial approaches to achieving a goal of 100 electric car rentals per day, contrasting Alok's simpler method with fewer variables to Arun's complex strategy. Alok focuses on quick, city-centric trips while Arun targets high-revenue airport drop-offs, highlighting the importance of goal-setting and minimizing complications in business. The takeaway advises startups to strive for their objectives with the least number of managing variables necessary.

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Can you solve
25 * 4 = ?

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So, you think I’m kidding?
Let me ask you again:
What is the result of 25 * 4 ?

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The Answer is obvious…
25 * 4 = 100

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Now, how about solving
this one?
(12.5*2) * (8/2) = ?

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The Answer is …
(12.5*2) * (8/2) = 100

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There is A set of Entrepreneurs
who try to solve
25 * 4 = 100

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There is B set of Entrepreneurs
who try and solve
(12.50*2) * (8/2) = 100

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Confused? Let me explain!
100
100 IS THE
DESIRED
OUTCOME

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The PATH to the desired outcome
can be
25 * 4 = 100
(12.50*2) * (8/2) = 100
Path 1 to
outcome
Path 2 to Outcome

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Let’s take an example
• Say that Entrepreneurs Alok and Arun
independently start up, to set up an
Electric Car Rental business
• Both determine that the minimum
viability of their biz would be 100
Electric Car Rental orders per day

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The difference between them?
• Alok wants to achieve a 100 rentals a day
as his only goal.
• Arun wants to achieve 100 rentals a day
AND MAXIMISE his revenues as his goal.

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The Approach Alok follows:
25 * 4 = 100
No. of
rental
orders
per day
No. of
exclusive
Corporates
signed up
TOTAL
Rentals
per day

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Alok’s Rentals
• Are typically quick turnaround
and city-centric that yield
average revenues per trip.

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The Approach Arun follows:
(12.50*2) * (8/2) = 100
1 way
drop to
airport
(so half
trips)
2
Airports
in the
city
8
Corporates
signed up
2 vendors
of the
Corporates
Total
trips

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Arun’s Rentals
• Are focused on Airport Drops that
are complex to manage but are high
revenue yielding.

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In his startup, Alok has to deal with 2
variables:
25 * 4 = 100
1.Managing
the orders
per day
2. Servicing the
exclusive
Corporates
signed up

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Arun has to deal with 4 variables:
(12.50*2) * (8/2) = 100
1. Timely
Drop /
Pickups
from
Airport
2. Managing
Airport rules
and
regulations
3.
Managing
Corporate
clients
4. Managing
competition
serving the
Corporates

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Variable Mitigation
Alok
1. Make sure that the cars
for the city trips are
comfortable and in
order
1. Make sure that the 4
Corporate Clients are
fully satisfied – meet
each of them everyday
in rotation.
Arun
1. Make sure that the airport
drops are on time; each time
2. Keep track of the 2 Airport
rules and regulations
3. Manage the 8 Corporate
relationships
4. Make sure that the
competition serving the
Corporates are not getting
ahead.

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Takeaway?
• Sometimes, entrepreneurs land up
choosing highly complex and difficult
to manage paths to achieve their
FIRST GOAL.

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Approach?
SET THE GOAL first, THEN the path to the
goal
The GOAL IS 100 Trips
• Path ?
25*4 or (12.5*2) * (8/2)

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My humble advice
Startups and Entrepreneurs
should focus on achieving their
goals with the MINIMUM
number of variables they have
to deal with.

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Real Life Case Examples
EARLY DAYS OF Variable 1 Variable 2 Variable 3
Google Get best search
algorithm out
Get best UX/UI X
Twitter Get easy UX/UI Get Star Users X
Instagram Get the best picture
sharing service out
X X
Whatsapp Get the best personal
messaging service out
X X
Amazon Make people shop
online
Make consumer
experience GOD
X
Microsoft Make good consumer
products (NOT the
BEST)
Maximise revenues Stop
Competition
MySpace Make social discovery
for music lovers
Make MONEY

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Homework
• If you are starting up, can you
write your GOAL with the least
number of variables?

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Liked this presentation?
Go through some more!
• Basic Funding Concepts for Entrepreneurs
• How to Price what you Sell
• How to write effective e-mail proposals
• How to make an engaging PPT
• PR for Startups – a reference guide!

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Connect with me!
e-mail - alok@rodinhood.com
Facebook - facebook.com/rodinhood
Twitter - @rodinhood
Linkedin - alokkejriwal
My social network for anyone
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