This document discusses the role of social media in news media and business. It provides statistics on social media usage, including that 94% of businesses use social media marketing and 85% of businesses saw increased market exposure from social media strategies. It also provides social media usage statistics for Nigeria, including that Nigeria has over 50 million people on Twitter and 11 million Facebook users. The document then discusses how the internet has aided media development in Nigeria through tools like email, live feeds, webcasting, podcasting, microblogging, search engine optimization, and video blogging. It provides examples of Nigerian media houses exploiting these tools, such as Sahara Reporters encouraging community reporting and CNN's i-Report citizen journalism initiative. The document concludes

1. News agencies and the New Media
Engr. Alimi Eyitayo.
October 2013.

2. I AM…
• http://www.slideshare.net/Eyitayomi
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• https://www.facebook.com/alimi.eyitayo
• https://plus.google.com/u/0/
• https://www.blogger.com/home
• alimieyitayo@gmail.com

3. Why social media

4. Here are some quick facts about the role social media is currently
playing in the business world, courtesy of the 2013 Social Media
Marketing Industry Report:
• 94% of all businesses with a marketing department used social media as
part of their marketing platform
• Almost 60% of marketers are devoting the equivalent of a full work day to
social media marketing development and maintenance
• 43% of people aged 20-29 spend more than 10 hours a week on social
media sites
• 85% of all businesses that have a dedicated social media platform as part of
their marketing strategy reported an increase in their market exposure
• 58% of businesses that have used social media marketing for over 3 years
reported an increase in sales over that period

5. Social Media facts & Figures
• Nigeria is the fourth most tweeting
nation in African
With over 50million people
• Youtube - 11.1m impressions per
month: with 70% mobile users
• Google Hangout is here and
creating the BUZZ!
• Nigeria takes the forth
position in Africa in the
„facebooking sphere‟ with
over 11 million people

6. How The Internet Has Aided Media
Development in Nigeria
• E-mails
• Live feeds
• Webcasting and podcasting
• Micro-blogging
• SEO
• Vlogging
• Media crises management

7. Media Houses Exploiting The Internet
1.Sahara reporters
A media house that encourages community reporting. It allows people
to submit all kinds of news stories online as it happens in their various
communities.
2. i-report
This is a CNN initiative that encourages citizens journalism. Micro-
blogs, pictures and videos of breaking news in their suburbs are
uploaded via the internet.

8. 3. The White House press room
The white house press room allows people post news stories on social
media and also gather the president‟s social media followers to
discuss with him directly, both online and offline.
4.Aljazeera‟s „report news‟ is on the Aljazeera app platform which allows
people send news in form of pictures and videos.

9. EFFECTIVE USE OF SOCIAL MEDIA TAKES
Creativity
Content
Consistency
…All of which take
People and Time!

10. Planning Component – Target Audience
If you don’t know who
you are
targeting, then you
are sure to miss
them

11. TA Behavior
• Conversation
• Channels
• Interest
• Skills

12. Social Media Safety Tips
1. Respond to Input Quickly
Whether someone comments on something you have posted or instead sends a
message, it is essential to show that the comments and information you field is
responded to efficiently. This will show your followers that they are important to
you.
2. Focus on Representation
Every single moment you spend on a social network is an opportunity to grow your
followership and show what you are all about. If you comment on something in an
inappropriate manner or say something that isn‟t polite, you shoot yourself as well
as your company in the foot!. Instead, focus on censoring yourself and filtering your
post. Remember, you don‟t only represent yourself but your company as well.
3. Respect Ownership of Digital Content
Digital content may not be a tangible thing, but it is nevertheless owned by
someone. Don‟t steal content on social media. Not only is it unethical, but it could
cause countless problems if identified by the owner. Stealing doesn‟t simply mean
posting something as your own, but it can also refer to content that has been
repurposed from other bloggers and social media users.

13. 4. Keep Things Concise
When using networks like Facebook and Twitter, you want to be certain to get
your point across quickly. This makes it more likely that others will share your
content with others. If you get too wordy, you risk having people shut off.
5. Stay Active
Posting once or twice a week simply isn‟t enough to keep you visible. Treat
social media seriously by interacting with others multiples times a day if
possible. This will help keep your profile fresh and constantly at the forefront
of your follower‟s minds.
6. Participate and Cooperate
Try to share links and information from others whenever possible. This will
develop good will amongst these individuals, in turn increasing the odds that
your content will be shared down the road.

14. 7. Promote Others With Yourself
Don‟t focus solely on shrilling your own content or posts constantly. You will make a
stronger impression on your followers if you share information about yourself and
other people. Intersperse your content and comments from time to time, and you will
make a bigger impact.
8. Don’t Overuse the Same Responses
If someone comments on your content, it can be tempting to respond with a generic
“thank you!” While it is nice to see a response, the same answers to ever person
interacting with you can be distasteful to those reading your conversation. Try to keep
things personal and you will likely find that people are more likely to continue
interacting on your wall.
9.Pay Attention to the Bad
On social media, only paying attention to the good comments and input can be a
problematic approach. Don‟t simply act like nobody has made a negative comment or
criticized you. Try to counter in a respectful, yet direct manner

15. 10. Have a crises management plan
Be prepared for crises at any point in time. Don‟t be caught unawares. You
should get apps that alerts you the moment a comment is made about you on a
social media sphere. If it‟s good, great if not you know on time and device means
of killing it! This could be done in so many ways.
11. Always read terms and conditions before agreeing
Be careful of what you agree with while signing up for offers online. Don‟t be in a
hurry, so you won‟t regret latter. Some people give rights to some social media
platforms to sell their pictures, ignorantly! Be careful.
„
12. Don’t sign up for ‘freebies’
Freebies may not be as free as you think. Could be an hacker‟s bait.
Don‟t ever release your passwords, credit card details, account number and
especially your company‟s details. It could be perilous, not only for you but your
company.

16. THANK YOU