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LINK YOUR WAY TO VISIBILITY: HOW TO DO YOUR PR ONLINE May 20, 2010 Kravet Fabrics Presented By: Caroline Callaway & Anne Carr
[object Object],[object Object],Opening Thought
PR Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Developing an Online Presence
Define Your Brand ,[object Object],[object Object],[object Object]
Define Your Brand ,[object Object],[object Object]
Determine Your Brand & Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Brand: PR Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Brand: Consistency  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
LinkedIn: Create/Complete Profile
LinkedIn: Complete Profile
LinkedIn: Create/Complete Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile
LinkedIn Profile: Settings
LinkedIn: Connect
LinkedIn: Network
LinkedIn: Network ,[object Object],[object Object],[object Object],[object Object]
LinkedIn: Tips & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online PR
Online Press Releases
What Is Considered Newsworthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Press Release Company Logo Company Contact Brief Headline Dateline Opening Paragraph *Detail Who, What, When, Where and Who Cares? Company Quote
Anatomy of a Press Release Closing Boilerplate End of Release
Newswires
How to Post/Publish Your News
Online Press Releases
Online Results
An Integrated Approach
Integrating Efforts: Online Visibility ,[object Object],[object Object],[object Object]
Integrating Efforts: Sharing News
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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