PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.
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Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.
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PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.
- 1. > PR forStartups AustrianStartups Stammtisch November 19th, 2013
- 2. > Hi, I´m Bernhard (Lehner). Professional communicator since 15+ years Doing Startup PR since 7+ years (123people, Runtastic, wikifolio, wikitude, tripwolf, KochAbo...)
- 3. > started 2007 exited 2010 50 mio. visits every month
- 4. > The 123people Marketing Channels PR SEO
- 5. > Results of the Launch PR Campaign of 123people.at
- 6. > The 5 things we did right.
- 7. > Great Story Relevant Facts & Figures David vs. Goliath Addinglocalvalue
- 8. > We did the PR Homework Learn to write good press releases Provideprofessionalpics Respondquickly
- 9. > Easy access to information Set up a proper media corner Place itabove the fold, on your homepage
- 10. > Know your journalists Who ist interested in your topic? Know the journalists work Don´t send wrong messages to wrong people
- 11. > Customize your pitch Don´t spread & pray Brief the founders Ask the journalists what he needs