This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers rather than just promoting yourself.
The guide is dedicated to PR managers and specialists responsible for communications in their organizations. We hope you will find here answers for all, or most of your questions regarding PR – techniques, activities, prices etc. – and this text will help you to successfully set up, run and develop your communication, both in your home countries and on markets where you choose to scale up.
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
This document provides tips and strategies for startups to conduct public relations on a limited budget. It discusses the importance of defining the company's vision, mission and values before pursuing PR. It also covers determining PR goals, identifying target media outlets, finding journalists to pitch, crafting compelling story angles, and following up effectively after a pitch. The document emphasizes having a quality product, conducting user testing, and networking within the media and startup communities to help gain press coverage. It aims to equip startups with the tools and strategies needed to maximize their PR efforts.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
The document discusses the benefits of using social media for small consultancy businesses. It addresses concerns about social media consuming time, leading to unnecessary public scrutiny, and publicly exposing salable ideas. The document argues that social media can help establish thought leadership by allowing consultants to answer questions satisfactorily from clients and become seen as experts. It also enables executive branding by making the consultant a recognizable authority and ambassador for their skills and services. Additionally, social media allows businesses to reach and build client communities for free, engage audiences around key topics, and complement other marketing efforts.
The document provides guidance on creating effective promotions using a 3-step process called the 3D's:
1) Define - Determine your target audience, key messages, and distribution channels by asking questions about who needs the information and what action you want them to take.
2) Design - Use design principles like contrast, repetition, alignment and proximity to make your message obvious visually through typography, color, images and layout.
3) Deliver - Distribute your promotion through strategic channels and measure the return and impact. Follow this process to empower yourself with communication tools that build meaningful connections and grow your business.
The assistant spent their day conducting various planning activities including qualitative research, attending client meetings, developing brand strategies and creative briefs, and reviewing projects. They worked both independently and collaboratively with clients and colleagues. The activities covered both traditional and digital work involving both client projects and new business pursuits.
The guide is dedicated to PR managers and specialists responsible for communications in their organizations. We hope you will find here answers for all, or most of your questions regarding PR – techniques, activities, prices etc. – and this text will help you to successfully set up, run and develop your communication, both in your home countries and on markets where you choose to scale up.
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
This document provides tips and strategies for startups to conduct public relations on a limited budget. It discusses the importance of defining the company's vision, mission and values before pursuing PR. It also covers determining PR goals, identifying target media outlets, finding journalists to pitch, crafting compelling story angles, and following up effectively after a pitch. The document emphasizes having a quality product, conducting user testing, and networking within the media and startup communities to help gain press coverage. It aims to equip startups with the tools and strategies needed to maximize their PR efforts.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
The document discusses the benefits of using social media for small consultancy businesses. It addresses concerns about social media consuming time, leading to unnecessary public scrutiny, and publicly exposing salable ideas. The document argues that social media can help establish thought leadership by allowing consultants to answer questions satisfactorily from clients and become seen as experts. It also enables executive branding by making the consultant a recognizable authority and ambassador for their skills and services. Additionally, social media allows businesses to reach and build client communities for free, engage audiences around key topics, and complement other marketing efforts.
The document provides guidance on creating effective promotions using a 3-step process called the 3D's:
1) Define - Determine your target audience, key messages, and distribution channels by asking questions about who needs the information and what action you want them to take.
2) Design - Use design principles like contrast, repetition, alignment and proximity to make your message obvious visually through typography, color, images and layout.
3) Deliver - Distribute your promotion through strategic channels and measure the return and impact. Follow this process to empower yourself with communication tools that build meaningful connections and grow your business.
The assistant spent their day conducting various planning activities including qualitative research, attending client meetings, developing brand strategies and creative briefs, and reviewing projects. They worked both independently and collaboratively with clients and colleagues. The activities covered both traditional and digital work involving both client projects and new business pursuits.
The document provides eight tips for boosting an organization's visibility through public relations:
1) Develop clear, focused messages that convey what the organization can do for others.
2) Use effective storytelling techniques to incorporate these messages.
3) Personalize outreach by connecting with audiences' needs and interests.
4) Re-purpose written materials across multiple communication channels.
5) Start with one or two social media tools rather than using all available platforms.
6) Recruit champions - people who love the organization and want to promote it.
7) Measure return on investment not just by media clips but by dissemination of key messages.
This document discusses common misconceptions about social media management and outlines what social media managers actually do. It then provides details on Transterra Media's (TTM) social media strategy, including their approach on key platforms like Facebook, Twitter, LinkedIn, and using hashtags and ads. On each platform, it describes TTM's posting frequency, most popular post types, how they promote content, and how their approach compares to competitors. The document aims to clarify misconceptions and inform others on how they can contribute to and engage with TTM's social media efforts.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Start building relationships now by following people in your dream jobs on social media and eventually meeting them for coffee. Develop your personal brand by thinking of yourself as a product and focusing on what sets you apart. Learn how to write well as it is an important skill for marketing careers and will help you stand out.
Brilliant Transportation reached out to Jeff Hurt a few weeks ago about the possibility of conducting a Q&A for our blog, and much to our surprise - he was more than willing!
Jeff is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.
This document provides 550 public relations, marketing, and social media tips for growing a business in 140 characters or less. It covers topics such as pitching to journalists, developing relationships with media contacts, creating engaging social media content, monitoring online conversations, handling customer service issues and crises, and more. The tips are concise and aimed at helping businesses maximize their marketing and PR efforts.
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Social media &_engagement_marketing_4.25.11candidmarketer
The document discusses using social media for engagement marketing. It provides objectives for using social media, including brand awareness, thought leadership, customer recruitment and retention, and community building. It then outlines a plan for social media strategy, including defining the target audience, objectives, content strategy, and tools. Tips are provided such as keeping objectives in mind, contributing valuable content, and being transparent and honest.
The document provides 15 tips for maximizing networking opportunities at conferences from Keith Ferrazzi. The tips include proper planning, identifying targets to meet, researching those individuals beforehand, contacting them before the event, finding a "wingman" for accountability, introducing oneself during Q&A sessions, making commitments to follow up after the event, and avoiding becoming overly focused on any single speaker or individual. The overall goal is to be a "Conference Commando" who makes the most of every opportunity rather than just attending passively.
Parallel Path's Definitive Guide to Tweet ChatsParallel Path
This document provides guidance on using tweet chats to promote brands and drive organic growth on Twitter. It begins by explaining that tweet chats are online conversations around specific topics that allow brands to showcase expertise. It then offers tips for participating in existing chats, such as following etiquette, demonstrating value through follow up, and thanking hosts. The document concludes by providing a detailed guide for hosting your own tweet chats, including planning topics and questions, promoting the chat, moderating the discussion, and following up with participants. The overall message is that tweet chats are an underutilized tool for brands to establish themselves as thought leaders and connect with potential customers.
This document provides 30 ideas for creating a social media plan in 2012. It discusses strategies for developing an integrated social media plan that engages customers and communities. Key recommendations include socializing the company culture, writing a formal social media plan, cultivating long-term customer relationships, automating routine social media operations, and calculating the value of social media customers. The document also provides ideas for creating content and engaging audiences across different social media channels.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
This document provides 20 pieces of advice on various topics such as self-improvement, relationships, work, and life in general. Some of the key advice includes: being kinder and wiser each day; saving more than spending; consistently doing good work rather than occasional great work; reading to gain wisdom; doing the right thing even when unobserved; paying people to do tasks rather than just telling them; and using blessings to help others rather than just counting them. The overall message encourages positivity and helping others.
The 7 Rules of Conversion-Centered Content Marketing DesignIdeas 2 Propel U
The document outlines 7 rules for effective content marketing design: 1) Provide a clear user path, 2) Maintain design consistency, 3) Show more visual content and tell less with words, 4) Optimize content for different devices, 5) Enable sharing of content on social media, 6) Make calls-to-action prominent, and 7) Offer the right incentives to capture leads while balancing perceived effort. Following these rules helps guide users through an engaging experience that increases conversions.
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
The document provides eight tips for boosting an organization's visibility through public relations:
1) Develop clear, focused messages that convey what the organization can do for others.
2) Use effective storytelling techniques to incorporate these messages.
3) Personalize outreach by connecting with audiences' needs and interests.
4) Re-purpose written materials across multiple communication channels.
5) Start with one or two social media tools rather than using all available platforms.
6) Recruit champions - people who love the organization and want to promote it.
7) Measure return on investment not just by media clips but by dissemination of key messages.
This document discusses common misconceptions about social media management and outlines what social media managers actually do. It then provides details on Transterra Media's (TTM) social media strategy, including their approach on key platforms like Facebook, Twitter, LinkedIn, and using hashtags and ads. On each platform, it describes TTM's posting frequency, most popular post types, how they promote content, and how their approach compares to competitors. The document aims to clarify misconceptions and inform others on how they can contribute to and engage with TTM's social media efforts.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Start building relationships now by following people in your dream jobs on social media and eventually meeting them for coffee. Develop your personal brand by thinking of yourself as a product and focusing on what sets you apart. Learn how to write well as it is an important skill for marketing careers and will help you stand out.
Brilliant Transportation reached out to Jeff Hurt a few weeks ago about the possibility of conducting a Q&A for our blog, and much to our surprise - he was more than willing!
Jeff is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.
This document provides 550 public relations, marketing, and social media tips for growing a business in 140 characters or less. It covers topics such as pitching to journalists, developing relationships with media contacts, creating engaging social media content, monitoring online conversations, handling customer service issues and crises, and more. The tips are concise and aimed at helping businesses maximize their marketing and PR efforts.
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Social media &_engagement_marketing_4.25.11candidmarketer
The document discusses using social media for engagement marketing. It provides objectives for using social media, including brand awareness, thought leadership, customer recruitment and retention, and community building. It then outlines a plan for social media strategy, including defining the target audience, objectives, content strategy, and tools. Tips are provided such as keeping objectives in mind, contributing valuable content, and being transparent and honest.
The document provides 15 tips for maximizing networking opportunities at conferences from Keith Ferrazzi. The tips include proper planning, identifying targets to meet, researching those individuals beforehand, contacting them before the event, finding a "wingman" for accountability, introducing oneself during Q&A sessions, making commitments to follow up after the event, and avoiding becoming overly focused on any single speaker or individual. The overall goal is to be a "Conference Commando" who makes the most of every opportunity rather than just attending passively.
Parallel Path's Definitive Guide to Tweet ChatsParallel Path
This document provides guidance on using tweet chats to promote brands and drive organic growth on Twitter. It begins by explaining that tweet chats are online conversations around specific topics that allow brands to showcase expertise. It then offers tips for participating in existing chats, such as following etiquette, demonstrating value through follow up, and thanking hosts. The document concludes by providing a detailed guide for hosting your own tweet chats, including planning topics and questions, promoting the chat, moderating the discussion, and following up with participants. The overall message is that tweet chats are an underutilized tool for brands to establish themselves as thought leaders and connect with potential customers.
This document provides 30 ideas for creating a social media plan in 2012. It discusses strategies for developing an integrated social media plan that engages customers and communities. Key recommendations include socializing the company culture, writing a formal social media plan, cultivating long-term customer relationships, automating routine social media operations, and calculating the value of social media customers. The document also provides ideas for creating content and engaging audiences across different social media channels.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
This document provides 20 pieces of advice on various topics such as self-improvement, relationships, work, and life in general. Some of the key advice includes: being kinder and wiser each day; saving more than spending; consistently doing good work rather than occasional great work; reading to gain wisdom; doing the right thing even when unobserved; paying people to do tasks rather than just telling them; and using blessings to help others rather than just counting them. The overall message encourages positivity and helping others.
The 7 Rules of Conversion-Centered Content Marketing DesignIdeas 2 Propel U
The document outlines 7 rules for effective content marketing design: 1) Provide a clear user path, 2) Maintain design consistency, 3) Show more visual content and tell less with words, 4) Optimize content for different devices, 5) Enable sharing of content on social media, 6) Make calls-to-action prominent, and 7) Offer the right incentives to capture leads while balancing perceived effort. Following these rules helps guide users through an engaging experience that increases conversions.
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
The document provides tips for producing better content ideas. It discusses gathering information from various sources to find insights, making novel connections between unrelated elements, and verifying ideas with others. A key point is that ideas don't just come randomly but are the result of preparation, like gathering information, forcing connections between elements, taking breaks to let the unconscious mind work, and feedback. Starting small with an idea and testing it before expanding is also recommended.
The document provides 6 tips for capturing attention: A) Begin and end projects or tasks often to maintain interest; B) Use contrasting ideas, images, or elements to enhance engagement; C) Tell stories to engage the audience emotionally; D) Leverage emotion like surprise or intrigue to focus attention; E) Emotion is a powerful driver of attention; F) Distill ideas down to their core or "big idea" to focus the audience.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
This document provides guidance on effectively dealing with the media. It discusses preparing for media interviews, deciding on key messages to convey, maintaining a professional appearance and demeanor during interviews, and handling difficult questions. When a crisis occurs, it recommends promptly acknowledging responsibility and apologizing while investigating what occurred. The document contains advice applicable to any organization that engages with the media.
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
1) The document provides 5 tips for effectively conducting a PR campaign: target the right journalists by researching what they cover, focus on quality over quantity by providing insightful content, back up claims with data and research, respond promptly to journalist requests, and look for gaps in industry knowledge to develop thought leadership.
2) It emphasizes targeting specific journalists instead of a "spray and pray" approach, focusing on high-quality, well-researched content over a large quantity of content, and being responsive to journalist deadlines and requests.
3) Additional tips include quantifying claims with industry data, choosing spokespeople who can reliably meet deadlines, and developing thought leadership by identifying gaps in industry knowledge.
How to Create Personas for Your Digital CommunicationsTechSoup
Nonprofits understand what a persona is, why it's important to see through the lens of your audiences, and how to build useful and actionable personas to build more meaningful messaging and communications.
The Pitching Process, Establish Yourself as an ExpertCyndy Hoenig
The document provides tips for pitching story ideas to media outlets, including preparing well-researched pitches that answer why the story is newsworthy, understanding what the outlet is looking for, having backup story angles prepared, and following up appropriately with media contacts. Key aspects of the pitching process discussed are fleshing out story ideas with reporting details, framing the pitch from the editor's perspective, and being prepared with pitch points and media materials. Proper follow up and understanding media timelines and priorities are also covered.
Public relations is shaping public opinion through others rather than self-promotion. A communications plan is a blueprint that outlines yearly activities to enhance a company's image and brand. It includes goals, objectives, target audiences, and strategies like media outreach, press releases, and press kits. Hiring a PR professional can help with research, planning, media relationships, and executing tactics, but costs more than doing it yourself.
How to create standout PR - slides from webinarMartin Couzins
This document summarizes tips for creating an effective public relations campaign on a budget. It discusses the role of PR, best practices, and things to avoid. The webinar covered: 1) why PR is still important for promoting brands and products, 2) what makes great PR like authenticity and originality, 3) budget-friendly tips like providing insider access and expertise, 4) bad practices to avoid like irrelevant tie-ins and mass mailings, and 5) first steps like setting goals and researching audience interests. Attendees were polled on their expectations and satisfaction with the webinar content.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The document outlines a 5 step process for executing a successful digital PR campaign:
1. Set clear KPIs and align all stakeholders from the beginning.
2. Develop newsworthy and brand-relevant ideas through research and validation.
3. Bring ideas to life through design while adhering to technical and brand guidelines.
4. Conduct robust outreach to media and ensure alignment with internal PR teams.
5. Measure success holistically including quality link acquisition and tangible metrics like traffic, not just link volume. Quality, not quantity, should be the focus.
5 essential personal branding strategiesKyleMahoney
Personal branding is essential for entrepreneurs to build their reputation and drive business. There are five key strategies: 1) Know who you are and what you stand for to build an authentic brand. 2) Build relationships by listening to others and finding ways to help them. 3) Promote yourself confidently by sharing your vision without being salesy. 4) Develop an online presence through a website, blog, and social media to demonstrate your expertise. 5) Manage your reputation by addressing any concerns professionally and monitoring your online presence to ensure it remains productive and consistent with your brand. Personal branding takes work but is critical to long term success.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
This document provides 15 tips for creating effective content marketing from experts. The tips emphasize creating helpful, customer-centric content that builds trust and shares stories over time across multiple channels like blogs and social media. Content should solve problems for readers rather than just being interesting. An ongoing commitment to high-quality, reader-focused content is important for building influence and relationships through content marketing.
How to create standout PR - event slides and notesMartin Couzins
This is the recording of a panel discussion on how to create standout PR, which took place on 22 May 2019. The discussion was hosted by Martin Couzins and panelists included PR expert Lucy George, Rob Clarke, founder of Learning News and Jon Kennard, editor of Training Journal. These slides feature the notes taken during the webinar.
MANJUU RANGARAJAN | PR For Startups | NSRCEL | Aug 2021 |NUMOSYS
Manjuu Rangarajan
Founder/ CEO - BrandiT Communications
Committed public relations specialist with extensive experience in driving PR campaigns and brand building for lifestyle luxury & boutique brands. Proven success developing and implementing media strategies across traditional and digital media channels. Grew businesses from Ad sales while working with top media firms. Bring to the table a strong network of media contacts.
Similar to The Beginners Guide to Startup PR #startuppr (20)
Dave McClure lists 11 reasons why someone should not do a startup, arguing that most startups fail. The reasons include being a "wantrepreneur" motivated by money rather than solving problems, being lazy and comfortable, having an undeveloped idea or product, lacking leadership skills, inability to raise money or market effectively, and preferring leisure activities to changing the world. The overall message is that starting a company requires significant sacrifices and hard work with a high risk of failure.
Manufacturing Abroad, International Payments,
and Remote Employees. Want to make your business more remote than ever? Go slide by slide and learn how to take advantage of a global business.
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
10trendsfor2015presentation 141208152315-conversion-gate02 (1)Ideas 2 Propel U
Self-improvement, self-tracking, and focusing on the self will be major trends in 2015 and beyond. Brands will need to understand how the evolving concept of self is impacting consumers in a digital world. The definition of the middle class is also shifting as costs rise in developed nations and more people enter the middle class globally. Shocking and attention-grabbing online content may become normalized.
Human: Thank you for the summary. Can you please provide a summary of the document in 2 sentences or less?
Real women have it all. It is all about priorities. Indira Nooyi to Hillary Clinton have been super moms and super professionals. So are the 3.8 billion women in their own way. Here's to celebrating the women.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchIdeas 2 Propel U
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
This document discusses the trend of brands being expected to make sacrifices to address social and environmental issues. It notes that many consumers want brands to take responsibility for problems sometimes created by brands. The document provides examples of brands that have made sacrifices, such as CVS stopping tobacco sales, and urges brands to consider what they are willing to sacrifice in areas like products, processes, and attention to meet increasing consumer demands for responsible and ethical behavior.
#VPDesign helps you systematically build products & services that customers want!
Based on Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith. More info: http://bit.ly/1tbBCH6. #vpdesign
This document describes 7 free online learning resources: Coursera, Udacity, Khan Academy, MIT OpenCourseWare, Open Education Consortium, Academic Earth, and Open Learning Initiative. It provides a brief description of each resource, highlighting that they offer free online courses from universities worldwide and are open to anyone wanting to learn.
This document is a short biography for George Zarkadakis, a digital transformation consultant. It lists his name, title of PhD and CEng, and provides a brief description of his role as a digital transformation consultant. It also includes a link to his website www.felinequanta.com for more information.
The document discusses the implications of the Internet of Things (IoT). It notes that by 2020, 40 billion devices will be connected to the internet. This represents a shift from people primarily interacting with the internet through rectangular screens to an environment where everyday objects have sensors and are connected. This will require applying design skills in new contexts and considering how products behave and are experienced in different environments.
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Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
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Please download this presentation to enjoy the hyperlinks!
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2. Table of Contents
Foundation Research Perfecting the Pitch
● Defining PR in 2014
● Public Relations vs. Human Relations
● Making Friends, Not Contacts
!
!
● Defining Success
● Choosing the right journalists
● Understanding the media
● Niche vs. Broad outlets
● Putting together a press kit
● Positioning statements
● Making things personal
● What’s in it for them?
● Keeping it concise
● Newsjacking 101
Media Outreach Measuring Success Best Practices
● Sending your pitch
● Timing is everything
● The follow-up process
● Accepting ‘no’ and moving on
● When to guest blog instead
● Setting up analytics tools
● Media doesn’t guarantee success
● Knowing when to say ‘no’
● Brainstorming creative new ideas
● Media Monitoring
● Tools of the Trade
● Use all your resources
Slides 4-8 Slides 9-14 Slides 15-20
Slides 21-26 Slides 27-31 Slides 32-35
3. Many startups still believe public relations begins and ends with receiving a
nod from TechCrunch.
Startup success stories are no longer written with thanks to the media. In
today’s ecosystem overflowing with startup ideas, to ‘launch’ is simply not
enough justification for media coverage.
Overnight success stories are a thing of the past, and we say it’s time for a
refreshing new take on PR.
What worked last year isn’t going to work today.
The secret is in adopting a human approach to PR.
Introduction
4. Foundation
Step away from the keyboard. Don’t send another haphazard
pitch to a journalist without understanding the basics.
The golden rule? Always make friends before you need them.
5. Defining PR in 2014
The name of the game is changing. No longer just about press releases
and embargoes - the definition of PR isn’t as cut and dry as it once was.
The homepage of Forbes? Yes, that’s PR, but so is your contributed
piece to Entrepreneur or HubSpot. In 2014, thought-leaders are just as
much media rockstars, as Mick Jagger himself.
Whether you’re a publicist, a growth hacker, or rockstar - you’re in the
business of PR and it’s time to take advantage of it.
6. Public Relations vs. Human
Relations
A PR person has coverage and favorable
public image in mind. They’re self-serving.
A human relations pro works hard for
meaningful, social relations that provide
value and create long-lasting relationships.
They’re selfless.
Which do you think has a greater impact
on your business in the long run? Which
would you rather have represent your
company?
7. We Say: Make Friends, Not Contacts
1. Cold Call No More - Long gone are the days of generic pitches, cold
calls or emails. If you don’t know the person you’re pitching,
consider putting on the brakes and heading back to the drawing
board.
2. Cut the “Blah Blah” - If your pitches lack authenticity (and worse
yet - if they don’t deliver value), all a journalist hears is “blah, blah,
blah.” Cut the buzzwords and focus on value.
3. The Value of One Friend - Another golden PR rule? Quality over
quantity. Focus on strengthening the relationships you have with
your existing contacts to make them more meaningful and
personal.
8. Forget playing the numbers game.
Pitching 100 journalists may be less effective than building a
relationship with three.
Pick three, and start getting to know them today.
- What do they write about?
- Where do they socialize online?
- Who might you have in common?
TIP:
31.
Try This At Home [Exercise]:
Find 3 Journalists You Think Will Love Your
Idea
32. Research
You wouldn’t vacation somewhere without
doing a little digging first, would you? Then
why would you pitch a journalist you know
nothing about?
33. Defining Success
PR is only part of a comprehensive
marketing and branding strategy.
Always take the time to define what
your ‘big picture’ of success looks like,
integrating PR effort throughout the
process.
Avoid vanity metrics (like the number of
PR mentions you collect.) Instead, focus
on the return on your PR investment:
new relationships, inbound leads and
of course - new customers.
34. Choosing the Right Journalists
The key to getting great coverage is to
start with a journalist that covers your
industry!
!
Once you’ve identified writers who have
covered similar themes, get to know
them.
• Engage with them on Twitter.
• Comment on their articles.
• Introduce yourself over email in a
non-promotional way.
Tip:
47. Understanding The Media
Though they can be intimidating,
journalists are people too. They have
deadlines and long to-do lists just like us.
They’re also cautious of PR pros without
their best interest in mind.
Don’t be that guy. Always be mindful of
this and pitch respectfully. Keep it tight
and to the point.
Know your WHY, know your hook. The
rest are minor details they can ask
later.
TIP:
58. Niche Vs. Broad Outlets
Identify your target outlets based on your desired audience. While the
homepage of TechCrunch will get you recognition and a spike in traffic,
coverage in your industry’s niche outlets is more likely to convert to
customers.
1. Choose Niche If You Are… Seeking high quality leads generated
from your target demographic.
2. Choose Broad If You Are… Seeking some time in the spotlight and
looking for recognition in outlets your fans, friends, and family will
recognize.
59. Building A Press Kit
!
It may sound silly, but a press kit (and press page) can be a killer resource. A press
kit is the one-stop-shop for everything a journalist or influencer will need to get a
snapshot of your company. Your press page? A brag worthy showcase of your
hard work.
Don’t be modest - you’re doing something incredible, share your story and the
journey you took to get there with everyone: in one location (Dropbox, zip folder,
your website.)
By having items like your press release, founder bios, head shots, team photo(s)
and screenshots easily accessible, it will save both you and the journalist time.
Time that can be dedicated to preparing an awesome piece on your company.
60. Perfecting the Pitch
Practice makes perfect. Your pitch is no
exception. It can mean the difference
between a killer launch or a snooze fest.
61. Crafting Positioning Statements
A strong positioning statement is the
elevator pitch of the media world.
Perfect it and you’re in.
What problem is your startup aiming to
solve? How would you explain that to
someone?
Your positioning statement will look a
lot like your value proposition.
TIP:
72. Making it Personal
Journalists receive hundreds of emails a
day - how will you ensure that your pitch
stands out?
By making it personal. Keep it human.
Use a casual subject line instead of one
baited with buzz words or flashy
embargos. A simple “Hey Joe!” works 90%
of the time.
Hey Joe!
73. “What’s in it for them?”
Treat others the way you want to be treated. No matter how badly
you want coverage, always respect the journalist and their time.
No one likes being on the receiving end of a sales pitch. It’s
important to be mindful of how you can help them.
Real PR is about building relationships that will be mutually beneficial for
the long term. [Tweet this]
74. Keep it Tight
A common mistake is trying to include every last detail into your pitch.
Instead, prepare for Permission Based PR. We mentioned that an
introduction email to journalists is helpful. Permission Based PR takes it
one step further. Introduce yourself and ask the journalist if you can
share a few high level points about what you’re working on.
For example: Hey Jane! I’m with company XYZ and I’d love to share a few bullet
points with you on what we’re working on if that’s ok with you!
Be mindful of the journalist and the message you are trying to send.
Ask First. Pitch Second. (We’ll address this more in the next section.)
75. Newsjacking 101
Oh, newsjacking! The fine art of taking someone else’s news and
piggybacking on its worth.
While this may sound shady, if done properly (and tastefully)
newsjacking can be a great opportunity to weigh in on hot new industry
trends as a thought leader.
How will Apple’s new iOS affect your platform? Why is your App the
replacement for those in Flappy Bird withdrawal?
By constantly listening and monitoring the media and industry trends
and news, you can strike while the iron is hot and score yourself a great
story in conjunction with hot topic everyone’s already talking about.
76. Media Outreach
The time has come. It’s time to pitch. While
the idea of sending your life’s work into the
universe in the form of a few strong
sentences in an email can seem daunting -
you’re ready and you’ve got this.
77. Sending Your Pitch
You’ve worked hard to craft a great pitch -
don’t let it go to waste in inbox purgatory.
Always pitch during Pitching Hours aka
optimal times of day and the week.
While it’s a nice idea to get ahead on the
weekend or late at night - most main stream
media aren’t responding to emails at all
hours of the day. The result? Your email is
banished to a horrible inbox fate.
78. Best Day Time to Send
To be most effective, stick with
weekday mornings. Any time
during EST or PST business hours
is ideal.
Take a Cue from Social: Wait for
journalists to be active on Twitter
before you hit send on your pitch
email. If they haven’t tweeted in
days, they may be out of the
office.
TIP:
100. The Follow-up Process
Every day, thousands of emails get lost in
inboxes everywhere. Chances are, your
email will be among the missing more
than once.
It happens to the best of us.
It’s totally acceptable to send a follow-up
to journalists, but always wait at least 48
hours to do so and try to keep your
follow-up limited to one or two lines.
TIP:
112. Accepting Rejection
Just like many of our emails get lost in inbox limbo, even
the most seasoned PR pros are faced with rejection on a
daily basis.
It’s all part of the experience. We promise.
Next time a journalist says no, keep your chin up. Stay
motivated. A strong backbone is key to surviving the world
of PR.
While you should never take rejection personally, if it’s
happening frequently, do take a moment to consider it and
ask yourself if your pitch could be stronger. Is it littered
with buzz words? Are you coming off too salesy? While
some journalists can be unnecessarily harsh, many are
trying to help.
Sometimes
142. Guest Blogging
Guest blogging is an incredible way to build your
influence and establish expertise in your field.
Often a well positioned guest post will lead to more
engagement than an article in the media. This may be
your opportunity to share your opinion on a topic
related to your startup.
Remember: The content you contribute should be
authentic and original.
Look for contributing guidelines and follow the process.
If there are none, reach out (via email or Social Media) to
the editor to ask if you can contribute a piece of content.
143. Measuring Success
While PR by nature is focused on visibility (which
can be intangible at times) - it’s important to
always understand the impact of your efforts.
144. Setting Up Analytics Tools
The key to measuring success is a great analytics tool.
Google Analytics is a no-frills solution. If you need something
more user-friendly and advanced, tools like KISSmetrics are
available (especially great for products that have a checkout).
All analytics tools will have you insert a snippet of code on
your website, so be sure they are committed to preserving
fast load times.
145. When Media ≠ Instant Success
When setting out with your eyes on the prize, it’s important
to know that even the best media placements don’t always
guarantee a conversion.
But they do add to top-of-mind awareness and stronger
reputation.
Just because your potential customer didn’t click through to
your website or sign-up for their free trial, doesn’t mean that
you failed to leave an impression. In many cases, they may
find themselves Googling you days or even weeks later.
146. Knowing when to say No
Some media opportunities may not be worth the investment in time.
Here’s when:
• If the audience / readership doesn’t match with your product
offering;
• When the news outlet or blog gets very little traffic;
• When you’ve posted to that outlet before and it’s generated no
traffic / interest;
• When you sense an ulterior motive;
147. Brainstorming Creative New
Ideas
Eventually, your pitch is going to run its
course.
Measuring engagement analytics over a
period of time will give you an idea of
what type of media works and what
doesn’t.
Even the best story will eventually run it’s
course with the media. Injecting new
ideas into the mix is critical.
TIP:
178. Best Practices
Braving the world of PR can be scary, but
armed with the right tips and tricks, it’s
your world for the taking. Here are 10 of
our best practices to help you achieve
media success.
179. Best Practices
What are the industry experts saying? What are the top startups
doing? Here are some of our #StartupPR best practices.
1. Know your story. Use your story to differentiate yourself from the
competition. Having a relatable story is a fast-track to establishing
authentic relationships.
2. Go Niche. While mainstream media generate the clicks and the
attention, niche outlets are where your customers are.
3. Ask first, pitch second. When you’re just getting to know a
journalist, always execute permission based PR first to generate trust.
180. Best Practices (cont.)
4. Follow up respectfully. Don’t harass journalists over the phone or via
every social network that was ever invented. Send one strong follow-up
48 hours later and respect their time.
5. Brevity is key. Less is more. This applies to everything from your
media release to your pitch. Know your WHY, know your hook. The rest
are minor details.
6. Try reverse pitching. Sign up for Help a Reporter Out and receive
three emails a day filled with journalist queries in a number of
industries - including yours!
7. Ask for advice. Use a platform such as Clarity to ask journalists for
advice instead of asking them to cover your story.
181. Best Practices (cont)
8. Make friends first. Follow your favourite journalists on Twitter
and engage with them regularly. Comment on their articles and
share via social. Do all of this before you need their help.
9. Practice your pitch out loud. If it sounds stupid or salesy
when you read it, don’t send it.
10. Timing is everything. Try to reach out to journalists during
business hours and wait for them to be active on social media.
!
182. Public Relations is Human
Relations. It’s time to change
the perspective of PR and put
the “human” back into our
relations.
Conclusion