When your company is a startup, ie extremely innovative, potentially disruptive and absolutely money deprived, getting noticed on your market is key. And PR appears to be the most obvious and the fastest way to reach this objective. So they say. But when, what, how and whom with should you start? Here are some key steps to those meaningful questions.
A practical guide to public relations for clean tech and emerging startups. From media relations and social media to practical tips on how to save on press releases.
It's a culmination of best practices from my work for my cleantech marketing communications agency: Yelloblu.
This document provides tips for writing effective emails. It recommends keeping emails simple, direct and impactful. The five key steps outlined are: 1) Greet the recipient simply and directly; 2) Introduce yourself crisply and impactfully; 3) Provide important context to explain what you want from the recipient and why; 4) Explain the clear benefit to the recipient; and 5) End with a specific call to action rather than a vague request to "revert". Examples of effective subject lines are also discussed. Readers are then asked to write a mock email pitching something to the founder of a new entrepreneur institute.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Thank you for your question. Unfortunately we are out of time for Q&A today. Please feel free to enter any additional questions you have in the exit survey. We will do our best to follow up individually.
This document provides information about using social media platforms like Twitter and LinkedIn for business purposes. It discusses listening to conversations on these platforms, sharing content through posts and links, creating content like blogs and videos, and building an online community. The document also covers reputation management through thought leadership activities and responding to criticism or crises online in a professional manner. The focus is on using Twitter and LinkedIn to engage customers, share expertise, and manage a business's online reputation.
A practical guide to public relations for clean tech and emerging startups. From media relations and social media to practical tips on how to save on press releases.
It's a culmination of best practices from my work for my cleantech marketing communications agency: Yelloblu.
This document provides tips for writing effective emails. It recommends keeping emails simple, direct and impactful. The five key steps outlined are: 1) Greet the recipient simply and directly; 2) Introduce yourself crisply and impactfully; 3) Provide important context to explain what you want from the recipient and why; 4) Explain the clear benefit to the recipient; and 5) End with a specific call to action rather than a vague request to "revert". Examples of effective subject lines are also discussed. Readers are then asked to write a mock email pitching something to the founder of a new entrepreneur institute.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Thank you for your question. Unfortunately we are out of time for Q&A today. Please feel free to enter any additional questions you have in the exit survey. We will do our best to follow up individually.
This document provides information about using social media platforms like Twitter and LinkedIn for business purposes. It discusses listening to conversations on these platforms, sharing content through posts and links, creating content like blogs and videos, and building an online community. The document also covers reputation management through thought leadership activities and responding to criticism or crises online in a professional manner. The focus is on using Twitter and LinkedIn to engage customers, share expertise, and manage a business's online reputation.
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
How to Pitch the Media - By Yulu PR Co-founder Jennifer MaloneyYulu Public Relations
This document outlines three easy steps for pitching a story to reporters: 1) Know your angle by identifying how the story relates to current events and why readers should care, 2) Know who you're pitching by researching the reporter's beat and outlet, 3) Pick up the phone to cut through the noise, determine interest, and develop a relationship. It also recommends doing research before pitching, listening to the reporter's feedback, following up by assuming the reporter didn't read the pitch, and keeping good relations over time.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
Where, When and How to Use Social Media on Your Service or Help desk
---------
For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500
Simple steps to pitching a reporter from Yulu Public Relations co-founder, Jennifer Maloney. Yulu PR is a Vancouver-based public relations firm focused on working with clients who have social impact.
This document provides 11 tips for using social media effectively: 1) Have a strategy for engagement, prospects, and understanding your marketplace; 2) Social media requires time, people, and potentially advertising costs; 3) Plan your time as social media is 24/7; 4) Know your audience and what content they will engage with; 5) Be an expert on your subject and provide insightful comments and analysis rather than just retweeting; 6) Establish a clear tone of voice for your business or personal brand; 7) It's okay to take risks but avoid entertaining trolls; 8) Share engaging content but first consider your audience and topic; 9) Turn your need to sell into offers rather than just promoting; 10)
How to make twitter ring you up - Natasha Hodgson from EnternshipsWill Bentinck
This document provides tips and strategies for using Twitter effectively. It recommends starting by following influential accounts, sharing others' content while crediting them, and finding a niche topic to focus on. For tweets, the document suggests a mix of promoting your own content, sharing others' content, and humor. It also advises linking tweets to real-world events, using hashtags, and uploading photos. Additional tips include subscribing to relevant newsletters, setting up Google Alerts, using link tracking and scheduling tools, and understanding the differences between using Twitter and Facebook.
The document provides advice for journalists interested in becoming freelancers. It discusses the history and evolution of the term "freelancer" and lists common freelance jobs. The benefits of freelancing include being your own boss, choosing your hours and topics, and working from home. However, freelancing also has drawbacks like sporadic income and lack of benefits. The document recommends having a plan, doing research, cultivating good habits, developing a marketing strategy, and planning finances carefully before making the transition to freelancing.
This presentation talks about how publicity for businesses can be done effectively. David Jenyns teaches the techniques that work like press releases, testimonials and media endorsements.
Want to learn more about how you can do publicity for your business? Visit http://www.melbourneseoservices.com/seo-services-australia/seo-press-release-service/
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
The document provides tips for startups and entrepreneurs on implementing a public relations strategy. It defines PR as communicating and maintaining relationships to support business success. The author advises understanding your business vision, mission and values before starting. Key tips include keeping track of what is said about your company, thoroughly researching journalists before contacting them, being newsworthy in your outreach, using social media strategically, networking both online and offline, and letting your actions enhance your message. Overall it emphasizes the importance of nurturing relationships over time through consistent, high-quality communication.
In a time... where promos are the blood, sweat and essence of television, the game has changed. Insights, concepts and campaignability is the very key of creating awareness and making communication jump from platform to platform. From users to audiences. From linear to the long tail. From second screen to first. From now to the end of time. Or at least the end of the rights.
This presentation gives you the insights to insights and the concept of concepts. And how to build your thinking and work around campagnability. Securing what you make is not just television - but more like a present vision.
Public relations (PR) helps startups get their name and message out to influence business success. PR develops relationships and builds reputation, unlike advertising which sells directly. A good PR story that gets media coverage can substantially grow sales. PR makes a company more discoverable online. To start, build relationships with journalists before pitching stories. Highlight compelling founder journeys and how the business helps others. Effective pitches target specific writers and publications by addressing what interests them. Social media is best used by regularly engaging with visitors through contests and surveys rather than just promoting.
EAMC Members Get Known on LinkedIn by Anne Pryor LinkedIn ExpertANNE PRYOR, MA
Anne Pryor shares tips and best practices for online influence with Event Arena Marketing Communicator Members - they will learn how to Get Known on LinkedIn by Anne Pryor LinkedIn Expert
The document argues that social media is a waste of money and nonprofits should optimize their efforts to reach the other 90% of people who are not seeing their social media messages. It recommends focusing on word-of-mouth marketing by making interesting content that makes people happy and enables them to feel important so they will talk about the nonprofit to others in their network. Rather than spending money on social media ads, nonprofits should use social media to engage their existing supporters so those supporters will influence others in their personal networks.
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
This document provides guidance on writing effective press releases. It begins by explaining what a press release is - a concise one-page article used to announce new information about a business, organization, product or service. It then details the standardized format for press releases, which includes sections for contact information, a headline, body paragraphs with pertinent facts and background, and a closing. The document emphasizes finding a newsworthy "angle" by thinking like a reporter and focusing on quantifiable achievements rather than promotional language. It also stresses following up respectfully with editors after submitting a release.
The document discusses 5 ways to leverage psychology for growth, connection, and influence. It describes persuasive language techniques like using mystery to grab attention. It advocates for using social proof by showing testimonials and successes. It promotes co-creation by involving others in content creation. It explains how to create an "us vs them" in-group bias by developing team identity and bonding activities. Finally, it discusses authority positioning through publishing books, public speaking, leadership roles, and professional photography.
Kwaga : email et productivité - Les apports de la sémantiqueAnne de Forsan
Devant l'avalanche quotidienne de mails, les réactions et tactiques diffèrent mais le besoin est identique : être sûr de ne rien rater d'important. La technologie sémantique brevetée de Kwaga apporte la solution.
Relations Presse pour Startups : Pourquoi, quand, comment, avec qui?Anne de Forsan
Comment, quand et pourquoi faire des relations presse quand on est une startup ? Comment préparer une interview ? Comment rédiger un communiqué de presse ? Comment choisir (ou pas) une agence ?
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
How to Pitch the Media - By Yulu PR Co-founder Jennifer MaloneyYulu Public Relations
This document outlines three easy steps for pitching a story to reporters: 1) Know your angle by identifying how the story relates to current events and why readers should care, 2) Know who you're pitching by researching the reporter's beat and outlet, 3) Pick up the phone to cut through the noise, determine interest, and develop a relationship. It also recommends doing research before pitching, listening to the reporter's feedback, following up by assuming the reporter didn't read the pitch, and keeping good relations over time.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
Where, When and How to Use Social Media on Your Service or Help desk
---------
For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500
Simple steps to pitching a reporter from Yulu Public Relations co-founder, Jennifer Maloney. Yulu PR is a Vancouver-based public relations firm focused on working with clients who have social impact.
This document provides 11 tips for using social media effectively: 1) Have a strategy for engagement, prospects, and understanding your marketplace; 2) Social media requires time, people, and potentially advertising costs; 3) Plan your time as social media is 24/7; 4) Know your audience and what content they will engage with; 5) Be an expert on your subject and provide insightful comments and analysis rather than just retweeting; 6) Establish a clear tone of voice for your business or personal brand; 7) It's okay to take risks but avoid entertaining trolls; 8) Share engaging content but first consider your audience and topic; 9) Turn your need to sell into offers rather than just promoting; 10)
How to make twitter ring you up - Natasha Hodgson from EnternshipsWill Bentinck
This document provides tips and strategies for using Twitter effectively. It recommends starting by following influential accounts, sharing others' content while crediting them, and finding a niche topic to focus on. For tweets, the document suggests a mix of promoting your own content, sharing others' content, and humor. It also advises linking tweets to real-world events, using hashtags, and uploading photos. Additional tips include subscribing to relevant newsletters, setting up Google Alerts, using link tracking and scheduling tools, and understanding the differences between using Twitter and Facebook.
The document provides advice for journalists interested in becoming freelancers. It discusses the history and evolution of the term "freelancer" and lists common freelance jobs. The benefits of freelancing include being your own boss, choosing your hours and topics, and working from home. However, freelancing also has drawbacks like sporadic income and lack of benefits. The document recommends having a plan, doing research, cultivating good habits, developing a marketing strategy, and planning finances carefully before making the transition to freelancing.
This presentation talks about how publicity for businesses can be done effectively. David Jenyns teaches the techniques that work like press releases, testimonials and media endorsements.
Want to learn more about how you can do publicity for your business? Visit http://www.melbourneseoservices.com/seo-services-australia/seo-press-release-service/
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
The document provides tips for startups and entrepreneurs on implementing a public relations strategy. It defines PR as communicating and maintaining relationships to support business success. The author advises understanding your business vision, mission and values before starting. Key tips include keeping track of what is said about your company, thoroughly researching journalists before contacting them, being newsworthy in your outreach, using social media strategically, networking both online and offline, and letting your actions enhance your message. Overall it emphasizes the importance of nurturing relationships over time through consistent, high-quality communication.
In a time... where promos are the blood, sweat and essence of television, the game has changed. Insights, concepts and campaignability is the very key of creating awareness and making communication jump from platform to platform. From users to audiences. From linear to the long tail. From second screen to first. From now to the end of time. Or at least the end of the rights.
This presentation gives you the insights to insights and the concept of concepts. And how to build your thinking and work around campagnability. Securing what you make is not just television - but more like a present vision.
Public relations (PR) helps startups get their name and message out to influence business success. PR develops relationships and builds reputation, unlike advertising which sells directly. A good PR story that gets media coverage can substantially grow sales. PR makes a company more discoverable online. To start, build relationships with journalists before pitching stories. Highlight compelling founder journeys and how the business helps others. Effective pitches target specific writers and publications by addressing what interests them. Social media is best used by regularly engaging with visitors through contests and surveys rather than just promoting.
EAMC Members Get Known on LinkedIn by Anne Pryor LinkedIn ExpertANNE PRYOR, MA
Anne Pryor shares tips and best practices for online influence with Event Arena Marketing Communicator Members - they will learn how to Get Known on LinkedIn by Anne Pryor LinkedIn Expert
The document argues that social media is a waste of money and nonprofits should optimize their efforts to reach the other 90% of people who are not seeing their social media messages. It recommends focusing on word-of-mouth marketing by making interesting content that makes people happy and enables them to feel important so they will talk about the nonprofit to others in their network. Rather than spending money on social media ads, nonprofits should use social media to engage their existing supporters so those supporters will influence others in their personal networks.
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
This document provides guidance on writing effective press releases. It begins by explaining what a press release is - a concise one-page article used to announce new information about a business, organization, product or service. It then details the standardized format for press releases, which includes sections for contact information, a headline, body paragraphs with pertinent facts and background, and a closing. The document emphasizes finding a newsworthy "angle" by thinking like a reporter and focusing on quantifiable achievements rather than promotional language. It also stresses following up respectfully with editors after submitting a release.
The document discusses 5 ways to leverage psychology for growth, connection, and influence. It describes persuasive language techniques like using mystery to grab attention. It advocates for using social proof by showing testimonials and successes. It promotes co-creation by involving others in content creation. It explains how to create an "us vs them" in-group bias by developing team identity and bonding activities. Finally, it discusses authority positioning through publishing books, public speaking, leadership roles, and professional photography.
Kwaga : email et productivité - Les apports de la sémantiqueAnne de Forsan
Devant l'avalanche quotidienne de mails, les réactions et tactiques diffèrent mais le besoin est identique : être sûr de ne rien rater d'important. La technologie sémantique brevetée de Kwaga apporte la solution.
Relations Presse pour Startups : Pourquoi, quand, comment, avec qui?Anne de Forsan
Comment, quand et pourquoi faire des relations presse quand on est une startup ? Comment préparer une interview ? Comment rédiger un communiqué de presse ? Comment choisir (ou pas) une agence ?
The document outlines the development steps of the Kwaga product from February 2009 to October 2009. It describes Step 1 as establishing their online presence and logo. Step 2 details positioning the product and starting beta signups. Step 3 simplified the website to a single page and used comic strips to demonstrate individual features. Step 4 focused on community building and a social media presence.
The document lists over 40 digital tools and services the author uses across social media, communications, media consumption and creation. This includes social networks like Twitter and LinkedIn, messaging apps, blogging, photo/video tools, and more. The author invites readers to follow their Twitter profile @adeforsan to keep up with their digital activities and online presence.
This document appears to list dates from 2001 to 2009, with no other context provided. It seems to be chronicling some event or project over time but does not give enough information to understand its purpose or overall significance.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
PR for Startups: when, what, how?
1. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
PR FOR STARTUPS
2. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Agenda
• Storiesout
• PR?
• Getting noticed
• Timing & objectives
• Survival kit
• Journalists’ advices
• Get an agency or not?
3. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
StoriesOut
• Agency for innovating companies
• PR
• Community Communication
• Communication Training & Coaching
• 20+ years experience in IT
4. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
StoriesOut
• Agency for innovating companies
• PR
• Community Communication
• Communication Training & Coaching
• 20+ years experience in IT
5. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
PR?
6. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
PR For Startups
7. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
PR For Startups
8. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
PR For Startups
9. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
ButYou Are Not Alone...
10. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
ButYou Are Not Alone...
11. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
ButYou Are Not Alone...
12. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
ButYou Are Not Alone...
13. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
In Order To Avoid This
14. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
In Order To Avoid This
15. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
The Trick Is To Get Noticed
16. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
The Trick Is To Get Noticed
• Be smarter
• Define your objectives
• Observe and use the same lexicon as
bigger players
17. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
The Trick Is To Get Noticed
• Be smarter
• Define your objectives
• Observe and use the same lexicon as
bigger players
18. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
The Trick Is To Get Noticed
• Be smarter
• Define your objectives
• Observe and use the same lexicon as
bigger players
• React on news & market
announcements
• Know your competition
19. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Define PR Objectives & Schedule
20. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Define PR Objectives & Schedule
21. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Define PR Objectives & Schedule
22. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Define PR Objectives & Schedule
23. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Matching Media
24. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Matching Media
25. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Matching Media
26. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Matching Media
27. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Matching Media
28. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Survival Kit
29. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
1 - Some Rules
Position
30. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
1 - Some Rules
Position Prove
31. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
1 - Some Rules
Position Prove Leverage
32. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
1 - Some Rules
Position Prove Leverage
and again!
33. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Position
• Define your activity
--> SW vendor, HW manufacturer,
service provider, reseller
• Define your market
--> senior care, mobile apps
development, ethnic fast food, etc.
Use your market key words
• Define your target
--> B2B, B2C, local, International
Position
34. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Prove
• Leader, Pioneer, etc
--> figures, dates, patents
• A team of superstars
--> scientific publications, experience
• Revolutionary product / service
--> why, for who, what is the disruption,
where is the competition
• Demonstrate, illustrate, engage with
your audience
Prove
35. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Leverage
• Levarage bigger notorieties
--> customers, partners, resellers,
investors
• Leverage events
--> tradeshow, news from the market
and benefit from the attention it has
created
• Leverage your competition
--> “Our product brings the power of
MS Office to your desktop, for free”
Leverage
36. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
2 - Schedule Announcements
• Frequency: at least one every 6
weeks
• Topic of announcements:
product, corporate, raising funds, new
hires, events, case studies, partners, new
customers, create your own poll and
release some results etc.
• Delays: schedule possible delays due
to multiple companies’ validations
37. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
3 - PhraseYour Press Release
• One idea per press release
• Organize: title, sub-title, quotes
• Rich media : URLs
• Boilerplate
38. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
4 - Distribute
• Prohibit PDF, attached files etc.
• Publish Online
• Journalists are not the only influencers:
use email, wire, twitter, viadeo, linkedin,
forums...
39. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna?
40. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna?
41. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna?
Got a Boss !
42. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning?
Got a Boss !
43. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning?
Got a Boss !
44. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning?
Got a Boss ! Must write!
45. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning? Idiot?
Got a Boss ! Must write!
46. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning? Idiot?
Got a Boss ! Must write!
47. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
5 - Homo Journalicus - Clichés
Prima Donna? Cunning? Idiot?
Got a Boss ! Must write!
Make yourself
clearer!
48. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
49. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
50. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
51. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
• 3 - Illustrate: you are the expert, not the journalist
52. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
• 3 - Illustrate: you are the expert, not the journalist
• 4 - 3X3 : rephrase your 3 key messages at least 3 times
53. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
• 3 - Illustrate: you are the expert, not the journalist
• 4 - 3X3 : rephrase your 3 key messages at least 3 times
• 5 - Use the“Off”: it allows you to give visibility on
forthcoming news and helps establish a truthful relationship
with the journalist
54. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
• 3 - Illustrate: you are the expert, not the journalist
• 4 - 3X3 : rephrase your 3 key messages at least 3 times
• 5 - Use the“Off”: it allows you to give visibility on
forthcoming news and helps establish a truthful relationship
with the journalist
• 6 -You are the star: that’s why the journalist agreed on
meeting you btw...
55. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Homo Journalicus - User Guide
• 1 - Before the interview, define the title of the ideal
article you’d expect the journalist to write
• 2 - Select 3 pillars (max) to build the article upon
• 3 - Illustrate: you are the expert, not the journalist
• 4 - 3X3 : rephrase your 3 key messages at least 3 times
• 5 - Use the“Off”: it allows you to give visibility on
forthcoming news and helps establish a truthful relationship
with the journalist
• 6 -You are the star: that’s why the journalist agreed on
meeting you btw...
• PRE-PARE
56. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
6 - DoYou (really) Need An Agency?
57. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
6 - DoYou (really) Need An Agency?
• This is NOT MANDATORY!
58. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
6 - DoYou (really) Need An Agency?
• This is NOT MANDATORY!
• How long do you need to commit?
depends on quantity of scheduled
announcements --> either project basis of
long term retainer
59. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
6 - DoYou (really) Need An Agency?
• This is NOT MANDATORY!
• How long do you need to commit?
depends on quantity of scheduled
announcements --> either project basis of
long term retainer
• How to pick an agency? --> talk to its
clients, ask for clippings
60. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
6 - DoYou (really) Need An Agency?
• This is NOT MANDATORY!
• How long do you need to commit?
depends on quantity of scheduled
announcements --> either project basis of
long term retainer
• How to pick an agency? --> talk to its
clients, ask for clippings
• Consider doing it internally
61. Anne de Forsan - annedeforsan@storiesout.com - +33 6 07 67 30 38
Thanks!
Contact me:
www.StoriesOut.com
@adeforsan