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The Top 10 Most Important
Things I learned in PRCA 2330

           BY: LEIGH GUNNELS



   I LEARNED MANY LESSONS IN BARBARA
    NIXON’S INTRO TO PUBLIC RELATIONS
  CLASS, BUT IF I HAD TO NARROW IT DOWN
  TO THE 10 MOST IMPORTANT, HERE IS MY
                    LIST:
#10: Professional Organizations

 Becoming a member of PR groups help you connect
  with other PR professionals and develop ethical
  standards for the profession.
 The Public Relations Society of America (PRSA) and
  The International Public Relations Association
  (IPRA) are great organizations to get involved in.
#9: Be Ethical and Professional

 PR practitioners should
 be honest at all times,
 convey sense of
 business ethics based
 on your own morals
 and strive for a balance
 between loyalty to the
 organization and duty
 to the public.
#8: Public Relations is a Process

 The acronym R.A.C.E can help in running a
    successful PR campaign
    Research
                                      Research
    Action

    Communication

    Evaluation           Evaluation
                                                     Action




                                      Communication
#7: Be Prepared for Job Interviews

                    Always research the
                     company, dress
                     conservatively, and ask
                     appropriate questions.
                    Always follow up
                     immediately with
                     thank-you notes.
#6: Keep Up With Current Events

 Listening to PR
 podcasts, watching the
 news, and keeping up
 with social media sites
 is crucial to staying
 ahead in your PR career
#5: Resume’s and Portfolio’s Standout

 Your resume should only be one page coming out of
  college and it should always have strong action
  verbs. But resume’s only get you an interview.
 Bring a portfolio of your work to the interview. The
  portfolio should include writing samples, press
  releases and showcase your achievements.
#4: Writing a Press Release is inevitable

                   As a public relations
                    professional knowing how
                    to write a good press
                    release is essential
                   You need to know the
                    inverted pyramid writing
                    style and the structure of
                    the press release
#3: Communicate Clearly

 As a PR professional you have to communicate
  clearly to get the message across to audiences
 avoid jargon, cliché’s, and discriminatory language
 Use symbols, acronyms, and slogans
#2: Social Media Sites Are a Must

 Networking by using
 social media sites like
 twitter, facebook,
 wordpress, and
 Propenmic is great way
 to get connected and
 stay updated with the
 latest PR news
#1: EXPERIENCE IS THE MOST IMPORTANT!

                    The most important
                     lesson I learned is to
                     take as many
                     internships as possible
                     to gain work experience.
                    Motivation and
                     experience stand out to
                     future employers.

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Leigh's Top Ten

  • 1. The Top 10 Most Important Things I learned in PRCA 2330 BY: LEIGH GUNNELS I LEARNED MANY LESSONS IN BARBARA NIXON’S INTRO TO PUBLIC RELATIONS CLASS, BUT IF I HAD TO NARROW IT DOWN TO THE 10 MOST IMPORTANT, HERE IS MY LIST:
  • 2. #10: Professional Organizations  Becoming a member of PR groups help you connect with other PR professionals and develop ethical standards for the profession.  The Public Relations Society of America (PRSA) and The International Public Relations Association (IPRA) are great organizations to get involved in.
  • 3. #9: Be Ethical and Professional  PR practitioners should be honest at all times, convey sense of business ethics based on your own morals and strive for a balance between loyalty to the organization and duty to the public.
  • 4. #8: Public Relations is a Process  The acronym R.A.C.E can help in running a successful PR campaign Research  Research Action  Communication  Evaluation Evaluation  Action Communication
  • 5. #7: Be Prepared for Job Interviews  Always research the company, dress conservatively, and ask appropriate questions.  Always follow up immediately with thank-you notes.
  • 6. #6: Keep Up With Current Events  Listening to PR podcasts, watching the news, and keeping up with social media sites is crucial to staying ahead in your PR career
  • 7. #5: Resume’s and Portfolio’s Standout  Your resume should only be one page coming out of college and it should always have strong action verbs. But resume’s only get you an interview.  Bring a portfolio of your work to the interview. The portfolio should include writing samples, press releases and showcase your achievements.
  • 8. #4: Writing a Press Release is inevitable  As a public relations professional knowing how to write a good press release is essential  You need to know the inverted pyramid writing style and the structure of the press release
  • 9. #3: Communicate Clearly  As a PR professional you have to communicate clearly to get the message across to audiences  avoid jargon, cliché’s, and discriminatory language  Use symbols, acronyms, and slogans
  • 10. #2: Social Media Sites Are a Must  Networking by using social media sites like twitter, facebook, wordpress, and Propenmic is great way to get connected and stay updated with the latest PR news
  • 11. #1: EXPERIENCE IS THE MOST IMPORTANT!  The most important lesson I learned is to take as many internships as possible to gain work experience.  Motivation and experience stand out to future employers.