The document outlines steps from the book "The Startup of You" to help readers invest in themselves over several rounds spanning days, weeks, and months. The steps include updating online profiles, following companies and influential professionals, assessing skills and networks, taking on risks and randomness, and curating social media connections to maximize learning and opportunities.
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...Kaitlin Zhang
Learn the first step of Kaitlin Zhang's 5 Steps to a Powerful Personal Brand Online: writing elevator pitches. Kaitlin starts by explaining why your personal brand matters, and then goes over the 4+3P model of writing elevator pitches. This workshop was initially hosted at the O2 Think Big Hub in London.
www.ovalbranding.com
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...Kaitlin Zhang
Learn the first step of Kaitlin Zhang's 5 Steps to a Powerful Personal Brand Online: writing elevator pitches. Kaitlin starts by explaining why your personal brand matters, and then goes over the 4+3P model of writing elevator pitches. This workshop was initially hosted at the O2 Think Big Hub in London.
www.ovalbranding.com
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
10 Lessons Sales People Can Learn From EinsteinSean McPheat
There are many lessons that can be learnt from Einstein in all walks of life - here we take Einstein's lessons and look at them from a sales perspective.
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
Selling in Tough Times: Secret to Selling When No One is BuyingStephen Siregar
Tom Hopkins started as a nobody who tried to make it in the most challenging profession: sales. Overcoming failures after failures, he emerged a winner, selling one house per day in his last year as a real estate salesman. In tough times, it takes a exceptional salesperson to keep making the quota. This summary shares insights from the book, "Selling in Tough Times."
The summary is made for knowledge only, and should not be used for other purposes.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoachers (level 2 trainees) looked at how to find their voice, define their ideal client and specifically determine their key benefits to this group. Then we examined how to use social media, particularly Facebook, to effectively market our businesses, and email marketing to tie it all together and move leads into committed 'tribal members' and, eventually, clients.
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
10 Lessons Sales People Can Learn From EinsteinSean McPheat
There are many lessons that can be learnt from Einstein in all walks of life - here we take Einstein's lessons and look at them from a sales perspective.
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
Selling in Tough Times: Secret to Selling When No One is BuyingStephen Siregar
Tom Hopkins started as a nobody who tried to make it in the most challenging profession: sales. Overcoming failures after failures, he emerged a winner, selling one house per day in his last year as a real estate salesman. In tough times, it takes a exceptional salesperson to keep making the quota. This summary shares insights from the book, "Selling in Tough Times."
The summary is made for knowledge only, and should not be used for other purposes.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoachers (level 2 trainees) looked at how to find their voice, define their ideal client and specifically determine their key benefits to this group. Then we examined how to use social media, particularly Facebook, to effectively market our businesses, and email marketing to tie it all together and move leads into committed 'tribal members' and, eventually, clients.
The goal of Blogger Outreach is to build authentic links that point from top tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high valued links, and minimize the noise in the era of content marketing.
The Start-Up of YOU- Why you should read the book Fatma Noureldin
The Start-Up of You , is an inspirational book, with detailed action plan, for those who aiming to change their career, move to another job or to start their wn business- to sparkle in today's economy. Highlighting the importance of professional networking, coming from the co- founder of LINKEDIN Reid Hoffman
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Linking Business Strategy And Blogging Content By Mike BrownMike Brown
7 Lessons in Linking Business Strategy and Blogging Content for Organizations and Individuals. Written by Mike Brown (www.Brainzooming.com) - February 2010.
Assignment oneWeekly tasks or assignments (Individual or Grou.docxssuser562afc1
Assignment one:
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
You are preparing for business negotiations with potential partners from Mexico, China, Israel, and the United Arab Emirates (UAE). You understand that these cultures are vastly different. They have different business customs, social protocols, and languages. However, they also have a strong relationship with several of your vendors so they may be viable business partners for your hamburger franchise expansion project.
1. In order to prepare for your first outreach effort with each country, analyze the cultural similarities and differences that exist between the countries and the United States using Geert Hofstede’s 6 Dimensions as discussed in class. Provide a discussion of these comparisons (400-600 words).
2. Using the United States as a basis for comparison, evaluate each country’s similarities and differences. Use your textbook and the CTU Library to help identify cultural characteristics that will be important during your first meeting with each country. Use a bar graph or table to highlight how the four countries compare to the United States.
Assignment 2:
Library Research Assignment
Your supervisor has just met with a potential new client. You and two of your coworkers will be working directly with this client in helping to create and execute contracts. To refresh your skills and memory on contracts, your supervisor has asked you to write a memo to provide to your coworkers and supervisor discussing the following information:
· Identify, define, and discuss the 6 elements of a contract, providing examples to help further the understanding of each element.
· Conduct research online or in the library to find a case involving a contract dispute regarding one or more of the elements of a contract, and provide the following:
· Citation
· Summary
· Analysis of the case, including information on the specific elements involved in the dispute, as well as the outcome of the case
· Discuss your opinion on the outcome of the case. Do you agree with the court’s decision?
Critical Thinking & Problem Solving Instructional Materials
Version 4 Date: 2/06/13
N a t i o n a l A m e r i c a n U n i v e r s i t y Page 2
TABLE OF CONTENTS
Learning Plan 1: The Basic Concepts of Critical Thinking ........................................................... 4
Learning Plan 2: Effective Writing and Claim Evaluation .......................................................... 13
Learning Plan 3: Rhetoric and Fallacies ................................................................................... 24
Learning Plan 4: Inductive and Deductive Arguments ............................................................... 31
Learning Plan 5: Inductive ...
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
1. The Startup Of You
by Reid Hoffman and Ben Casnocha
•“Silicon Valley revolutionizes entire
industries through the way we work. It is
now time to export our playbook to the
rest of the world. The Startup of You is
that key playbook: it will help you
revolutionize yourself and achieve your
own career breakout.”
- Marc Andreessen
Prepared by Colin Post – find me at
www.expat-chronicles.com
2. Slideshow put together by:
Colin Post
post.colin@gmail.com
Freelance Vendor and Marketeer
Freelance writing
www.expat-chronicles.com
Prepared by Colin Post – find me at
www.expat-chronicles.com
3. Invest in Yourself
• Actionable steps from each chapter of The
Startup of You.
• Steps are designated to do in the next day,
week, or month.
Prepared by Colin Post – find me at
www.expat-chronicles.com
4. Round 1
In the next day:
1. Update LinkedIn summary to articulate competitive
advantages. “Because of my
[skill/experience/strength], I can do [type of
professional work] better than [specific types of
other professionals in my industry].
2. How would other professionals you work with write
the above sentence (describe competitive
advantage)? If there’s a gap, you have self-
judgement problem or marketing problem.
Prepared by Colin Post – find me at
www.expat-chronicles.com
5. Round 1
In the next week:
1. Identify 3 people striving toward similar
aspirations. How did they get there? Bookmark
their LinkedIn profiles, subscribe to their blogs
and tweets. Track their evolution, take insight
and inspiration.
2. On LinkedIn and Twitter, follow companies
you’re interested in. Track emergence of new
opportunities and risks.
3. List your key assets in context of market reality.
Examples: I excel at public speaking (BAD). I
excel at public speaking on engineering
topics, compared to other engineers (GOOD).
Prepared by Colin Post – find me at
www.expat-chronicles.com
6. Round 1
In the next month:
1. Review how you spent your last six Saturdays.
How you spend your free time may reveal true
interests and aspirations.
2. If you stopped going to the office, what would
NOT get done? What’s a day in the life of your
company without you there? That’s where you
add value, your strengths.
3. Create a soft-asset investment plan that
emphasizes learning about growth markets and
opportunities (trips, conferences, new classes).
Email your plan to three trusted connections to
hold you accountable.
Prepared by Colin Post – find me at
www.expat-chronicles.com
7. Round 2
In the next day:
1. List your uncertainties, doubts, questions
about your career. List hypotheses around
these uncertainties – what do you need to
figure out in order to know whether you stick
with Plan A or pivot to Plan B?
2. Write out your current Plan A and Plan Z, and
note what possible Plan B moves are
available to your current situation.
* Plan Z is ultimate backup plan (moving in with parents, waiting
tables, cashing out 401k)
Prepared by Colin Post – find me at
www.expat-chronicles.com
8. Round 2
In the next week:
1. Meet someone who used to work in your niche who
pivoted to a new career plan. How did they make
the shift? Why? Was it a good move? What were
the signs that the time was right?
2. Plan to develop more transferable skills which are
broadly useful to other jobs. Writing, management
experience, tech/computer skills, people smarts,
international experience or a second language.
Once you’ve chosen, make a concrete action plan to
stick to.
Prepared by Colin Post – find me at
www.expat-chronicles.com
9. Round 2
In the next month:
1. Begin a side project for nights and weekends
oriented around a skill or experience that is
different but related. Ideally, collaborate on
this project with someone in your network.
2. Establish an identity independent of your
employer, city, industry. Reserve a personal
domain (yourname.com). Print business
cards with just your name and personal
email.
Prepared by Colin Post – find me at
www.expat-chronicles.com
10. Round 3
In the next day:
1. Identify 5 people you spent the most time with
in the last 6 months. Are you happy with the
influence those 5 people are having on you?
Prepared by Colin Post – find me at
www.expat-chronicles.com
11. Round 3
In the next week:
1. Introduce two people who don’t know each
other. Then think of a challenge you’re
dealing with and ask an existing connection
for an introduction to someone who could
help. Offer a small gift.
2. Imagine you got laid off today. Which 10
people would you email for advice? Reach
out now.
Prepared by Colin Post – find me at
www.expat-chronicles.com
12. Round 3
In the next month:
1. Pick a weaker tie in your network who you’d
like to forge a stronger alliance. Help him or
her by sending interesting articles, helping
with a presentation, or forwarding jobs.
2. Create an “interesting people fund” for
coffees, lunches, and travel costs to meet
new people and shore up existing
relationships.
Prepared by Colin Post – find me at
www.expat-chronicles.com
13. Round 4
In the next day:
1. Budget time for randomness. Read a book
you wouldn’t otherwise read, take a
coworker from a different department to
lunch, attend a speech or seminar in different
field.
2. Take the most curious person you know to
lunch, and try to get infected by their sense
of awe.
Prepared by Colin Post – find me at
www.expat-chronicles.com
14. Round 4
In the next week:
1. Find an industry event or ideas conference to
attend in the next six months.
2. Set aside a “yes day” – say yes all day and
note the serendipity that results.
3. Identify those in your network who always
find interesting opportunities. Try to
understand why they’re hubs of opportunity
and resolve to meet more people like them.
Prepared by Colin Post – find me at
www.expat-chronicles.com
15. Round 4
In the next month:
1. Start your own group of association. Regular
luncheon, one-time meetup – what’s
important is you convene friends and
exchange ideas. Create a simple wiki or
LinkedIn group to organize and share details.
2. Subscribe to pubs like Wired or MIT Tech
Review. Identify friends who are early tech
adopters. Understand tech, social, econ
trends that might create new opportunities.
Prepared by Colin Post – find me at
www.expat-chronicles.com
16. Round 5
In the next day:
1. Reflect on risk in your life. Rank your projects
from most to least risky. Think hard about the
real downside and upside possibilities and be
sure you’re not exaggerating overall riskiness.
Where there’s uncertainty, are you
mistakenly ascribing risk?
Prepared by Colin Post – find me at
www.expat-chronicles.com
17. Round 5
In the next week:
1. Identify and take on risks that are acceptable
to you but others avoid. Are you okay having
less money in savings with a low-paying but
high-learning job? Or maybe a month-to-
month contract as opposed to something
long-term? Find a project with these kinds of
risks.
Prepared by Colin Post – find me at
www.expat-chronicles.com
18. Round 5
In the next month:
1. Plan to increase the short-term volatility in
your life. How can you take on new projects
(or jobs) that involve more ups and downs –
more uncertainty?
2. Revisit your Plan Z. Is it still viable? If your
Plan A were to unravel, will you still be in the
game? Consult your mentors to help think
through contingencies.
Prepared by Colin Post – find me at
www.expat-chronicles.com
19. Round 6
In the next day:
1. Adjust LinkedIn feed to show most helpful
info. Select which types of updates you want.
Save search queries on relevant topics at
linkedin.com/signal.
2. Are you following the right people on
Twitter? Adjust if necessary.
Prepared by Colin Post – find me at
www.expat-chronicles.com
20. Round 6
In the next week:
1. Sort your connections into domain expertise
categories. Who do you know very well? Who is
very smart in general? Who’s your go-to person
on technology? Interpersonal issues?
2. Make a list of 2-3 top issues you think about.
Keep related questions in mind to raise in
conversation.
3. Post one article a week to an email
list, blog, Twitter followers, FB friends, or
LinkedIn connections. Pushing interesting info
increases chances of receiving valuable info.
Prepared by Colin Post – find me at
www.expat-chronicles.com
21. Round 6
In the next month:
1. Schedule 3 lunches in the next few weeks: 1
with someone higher than you in same
industry, 1 with old friend, 1 from adjacent
industry. Engaged conversation leads to
serendipitous intelligence.
2. Become a go-to person for other people in
your network. Make your interests and skills
known via blogging, email, discussion groups.
Prepared by Colin Post – find me at
www.expat-chronicles.com
22. The End
Colin Post
post.colin@gmail.com
www.expat-chronicles.com
Prepared by Colin Post – find me at
www.expat-chronicles.com