Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Lessons learned after helping 250 startups on their PR / media outreach from the team at PRX (http://prx.co).
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in your story?
14. Timing
15. Hardware
16. Crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
19. Final thoughts
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
How do you connect effectively on LinkedIn and use the platform as a tool to increase your thought leadership? These 9 takeaways from The Funnel podcast will point you in the right direction. Be nice. Be human. And, as always, DON'T SELL!
Clear comms strategy - Small charities communications conference, 11 July 2018CharityComms
Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
Janis Urste Professional tips provider.When it comes to lead generation, learning all you can is a must. You have to set yourself up for success by educating yourself on the topic. Now that you are ready to get yourself to the top of the field, check out the article below to begin your adventure.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
7 valuable tips to be successful on Social Media in 2016Sonia Specialist
Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? Look at these 7 tips which may be helpful for you!
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Media adalah alat atau sarana yang dipergunakan untuk menyampaikan pesan dari komunikator kepada khalayak.
Misalnya Telepon,Televisi, Radio, Koran dan yang lainnya.
Lessons learned after helping 250 startups on their PR / media outreach from the team at PRX (http://prx.co).
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in your story?
14. Timing
15. Hardware
16. Crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
19. Final thoughts
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
How do you connect effectively on LinkedIn and use the platform as a tool to increase your thought leadership? These 9 takeaways from The Funnel podcast will point you in the right direction. Be nice. Be human. And, as always, DON'T SELL!
Clear comms strategy - Small charities communications conference, 11 July 2018CharityComms
Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
Janis Urste Professional tips provider.When it comes to lead generation, learning all you can is a must. You have to set yourself up for success by educating yourself on the topic. Now that you are ready to get yourself to the top of the field, check out the article below to begin your adventure.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
7 valuable tips to be successful on Social Media in 2016Sonia Specialist
Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? Look at these 7 tips which may be helpful for you!
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Media adalah alat atau sarana yang dipergunakan untuk menyampaikan pesan dari komunikator kepada khalayak.
Misalnya Telepon,Televisi, Radio, Koran dan yang lainnya.
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
Technology buyers are bombarded with messages every day. Not only is it harder to rise above the noise, it’s harder to connect with your sales prospects. Want to make a connection? You can learn some important lessons from the world of journalism.
You can build a stronger brand with great content. Discover how in The Starr Conspiracy’s e-book “11 Tips for Building a Brand Newsroom.”
Intro to media relations for entrepreneurs lion's lair competitionJay Robb
Media relations advice for entrepreneurs looking to raise their profile with prospective customers, investors, partners, suppliers and employees. Presentation was delivered to participants in the 2018 Lion's Lair competition run by The Innovation Factory in Hamilton, Ontario.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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Importance | Need of Digital Marketing (Online Promotions) :
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3. Latest Technology development vs Business promotions
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Benefits Digital Marketing Services at Techvolt software :
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
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Coimbatore
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
6. Get to the point - fast. You’re
dealing with busy people who
don’t have time to sift through a
novella to find your ask.
4
7. Open with a question, leave a
little mystery. Ask a direct
question in your email subject
for a higher open rate!
5
8. Keep it casual. Effective PR is
about making friends, not
contacts.
6
9. Be specific. Make the next step
obvious. Don’t ask to talk
“sometime next week.” Lead them
in the right direction.
7
10. Get on Twitter ASAP. Journalists and
influencers love Twitter for the most
part, and it’s the least aggressive /
invasive way to make an initial
connection.
8
11. Eliminate the fluff. Journalists
know when they’re being sold (it
happens every day). Be upfront and
honest. Avoid too many adjectives
and hyperboles.
9
12. What’s in it for them?
Whenever possible, make it a
mutually beneficial pitch.
10
13. Data trumps all. Gather
success stats and use them to
build a compelling pitch.
11
14. Sell your story, not your product.
Keep focused on why the product
exists and why you’re the team to
deliver it.
12
15. Always. Be. Pitching. 12
months a year. Use a calendar to
pre-plan themes for each month.
13
16. Review your pitches with the
eye of a devil’s advocate. When
in doubt, it’s probably not news.
14
17. Establish yourself as a thought-
leader. Contributed content is a great
way to share your opinion and get
your company in the spotlight more
frequently.
15
18. Ask a journalist’s permission to
be pitched before throwing your
pitches blindly into the wind.
16
19. Be on the lookout for
timely and seasonal tie-ins.
17
20. Poll your community or user base
to extract tidbits of information
that will be valuable for pitches.
18
21. Create content-based resources like
ebooks, white papers and guides to
help your community learn. If they’re
great - the media can use them as
sources.
19
22. Public Relations is Human Relations.
Ultimately it’s the relationships that you
build and nurture with journalists that will
lead to the most impact in the long run.
20
23. Never underestimate the value of niche
media. If you’re highly targeted and
the message is one that the niche
audience will relate to - it’s like
shooting fish in a barrel.
21
24. PR is a team effort. Everyone on your
team needs to think like a publicist and
have their eyes open for media-worthy
nuggets.
22
25. Passion is contagious - a
compelling story told by founders
can be worth its weight in gold.
23
26. Rule of three: Don’t try to get more than
three supporting points across in a pitch or
media release. Focus on one big idea then
use three strong points to validate that
idea.
24
27. Always measure the impact of
your outreach so that you can learn
what type of media converts better
than others.
25
28. Reading is the inhale, pitching is the exhale.
Read all you can to see what headlines and
stories get picked up by journalists. This
will help you hone your craft and better
understand the language journalists respond
to.
26
29. Read your press releases and
pitches out loud to ensure they pass
your own bullsh*t filter. You want
to sound human, not corporate.
27
30. Read subject lines and
headlines backwards to check
for typos, grammatical errors
and overall effect.
28
31. Always be on the lookout for
ways to help journalists with
a story on Twitter or HARO.
29
32. Don’t be afraid of the competition.
Collaborate with them to build a
collective pitch that will ultimately
generate more awareness for your
industry.
30
33. Invest in great photos of your
team and product in action to
tell a better story.
31
34. Great publicists don’t spin the news
- they find a truthful angle that
appeals to the audience and they tell
an amazing story.
32
35. PR is not just publicity: it’s
planning, strategy and
execution.
33
36. Measure your PR efforts. Analyzing
and interpreting your data set is the
cornerstone of a successful
campaign.
34
38. “For every PR move, there is an
equal and opposite reaction as well
as a social media overreaction.” -
Tim Seidell
36
39. PR is not free and the time and
energy you invest into it will be
costly but worth it.
37
40. When you really want your
story told, offer an exclusive to
the outlet that deserves it most.
38
41. Do your pitching from outside your
typical environment on occasion.
New spaces can provide new ideas
and more creativity.
39
42. Learn from rejection: every no is a
future yes if you take a moment to
learn from it.
40
43. Can’t find a journalist’s email?
Sign up for a premium account on
LinkedIn and send them an InMail.
41
44. Be ready and willing to give
interviews. If you offer the press
your news, it’s your job to speak to
it.
42
45. Launches can always be
postponed. Never launch a
rushed product or website design.
43
46. Your CEO or Founder should
always be your spokesperson:
they tell your story best.
44
47. When it comes to pitches, quality over
quantity every time. Several strong,
researched and targeted pitches are
better than fifty sent out blindly.
45
48. As a rule of thumb, wait three business
days to follow-up with a journalist. If
it’s time sensitive, wait at least 24
hours before sending a follow-up.
46
50. Do your best work during the pitching
hours. Be mindful of timezones and
never start pitching before 9:00am EST.
No journalist wants to wake up to an
inbox of pitches to tend to.
48
51. Pitch when journalists are active on
Twitter. During daytime hours, it
often means they’re online and
working.
49
52. Just like Christian Grey, always be open to
trying new techniques and moves. The PR
industry is constantly changing. Stay ahead
of the game by keeping it fresh and
exciting.
50
53. What is your hottest PR tip
for 2015? We’d love to hear
it in the comments below or
tweet us @onboardly!