This document compares the strengths, weaknesses, opportunities, and threats of McDonald's and Subway. For McDonald's, strengths include pioneering restaurant expansion and community business models, while weaknesses are limited seasonal offerings and high training costs due to turnover. Opportunities include menu innovations and adapting practices, while threats include regulations targeting fast food and currency fluctuations. For Subway, strengths are customizable menus and healthier options, weaknesses include inconsistent service and cheap interior design. Opportunities include unlimited menu innovations and trends towards healthy eating, while threats include other restaurants and currency fluctuations.

1. Mcdonald’s vs Subway
Mohammad Tuffail
15733003

2. Strengths
McDonald’s has
pioneered
restaurant chain
expansion.
Not much variation
in seasonal
products that are
offered.
Community
oriented business
models.
Training costs are
elevated due to
high turnover.
Provide nutritional
information to the
consumers.
Documentaries
such as “Super Size
Me” garnered
further negative
publicity for
McDonald’s.
Food safety
guidelines are
strictly adhered to.
Very minimal
concentration on
providing organic
foods.
McDonald’s Subway
Weakness Strengths
Hygienic food and
quick service.
Franchise
management on a
global level is a
challenge.
Marketing and
promotional
strategies.
No online presence.
Customizable menu
offerings.
Service
commitment is not
consistent from
store to store.
All restaurants are
owned by
franchisees.
Not diversified.
Choice of healthier
meals.
Interior design of
the outlets often
looks cheap.
Weakness

3. Opportunities
Menu innovations
are limited only by
imagination.
Local fast food
restaurant chain.
Full adaptation of
its new practices.
Governments are
considering
regulations
targeting fast food.
McDonald's needs
to make the food
more relevant.
New product
rollouts often have
to go head-to-head
with established
players like.
Introduce home
delivery.
Trend towards
healthy eating.
Changing customer
habits and new
customer groups.
Currency
fluctuations.
Introduce better
vegetarian products.
Health conscious
people.
Changing customer
habits and new
customer groups.
Threat from
other eating
joints/restaurant
Introduction of drive-
thru.
Local fast food
restaurant
chains.
Emerging markets
and expansion
abroad.
Currency
fluctuations.
Threats Opportunities Threats
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