This document compares and contrasts McDonald's and Subway by outlining their strengths, weaknesses, opportunities, and threats. McDonald's strengths include its large market share and franchise model, while its weaknesses are negative publicity and an unhealthy menu. Subway's strengths are customization options and local franchise ownership, though individual stores can lack consistency. Both companies face opportunities in home delivery but threats from saturated markets, lawsuits, and changing customer preferences.

1. VS
BY
ARSHDEEP SINGH

2. MACDONALDS SUBWAY
STRENGTHS WEAKNESS STRENGTHS WEAKNESS
Largest fast food
market share in the
world
Negative publicity Great degree of subs
customization
Interior design of
the outlets often
looks cheap
Children targeting Unhealthy food
menu
Low startup costs Too much control
over franchisees
More than 80% of
restaurants are
owned by
independent
franchisees
Mac Job and high
employee turnover
All restaurants are
owned by
franchisees
Services are not
consistent from
store to store
Locally adapted
food menus
Low differentiation Partnerships with
Britain and
High employee
turnover

3. MACDONALD
Opportunities
Threats
SUBWAY
Opportunities Threats
Increasing
demand for
healthier food
Saturated fast
food markets in
the developed
economies
Increasing
demand for
healthier food
Saturated fast
food markets in
the developed
economies
Home meal
delivery
Lawsuits
against
McDonald’s
Home meal
delivery
Trend towards
healthy eating
Full adaptation
of its new
practices
Local fast food
restaurant
chains
Currency
fluctuations
Changing
customer habits
and new
customer
groups
Local fast food
restaurant
chains
Changing Currency

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