Ray Kroc established McDonald's in 1955 in the US. By 2001, McDonald's had over 29,000 restaurants in 121 countries. McDonald's mission is to be its customers' favorite place to eat and drink by providing exceptional customer experiences. Some of McDonald's strengths include its large market share and quality assurance centers. However, it also faces weaknesses such as its unhealthy reputation and many franchised locations. McDonald's strategic plans involve targeting opportunities like increasing demand for fast food and threats such as trends toward healthy eating. The company tailors its operations and menu in different regions while maintaining quality, service, cleanliness and value. McDonald's limited menu and focus on quality have contributed to its success globally.

2. Introduction
 RAY KROC established McDonald's in 1955 in USA
 In 1967 McDonald's opened its first restaurant
outside USA, in CANADA
 By 1983 it had more than 6000 restaurants in
USA
 By 1995 it had more than 18000 restaurants in
89 countries
 By 2001 it had more than 29000 restaurants in
121 countries

3. Mission and Vision of
McDonalds
 MISSION:
 McDonalds brand mission is to be our
customer favorite place and way to eat and
drink. Our worldwide are aligned around a
global strategy called the plan to win, when
center on exceptional customer experience-
people ,products, place, price, and promotion.
 VISION:
 McDonalds vision is to be the major player in
fast food services around the world.

4. STRENTHS:
Quality assurance centers.
Largest fast food market share.
Menu included regional taste of
people.
Targeting children and
entertaining them.
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OPPURTUNITIES:
99 percent of the world’s population
are not yet McDonalds customers.
Increasing demand for fast food.
Home meal delivery.
weakness:
Unhealthy fast food.
66 percent of restaurants are frank
franchises.
Negative publicity.
Threats:
Local fast food restaurants
chains.
Trend towards healthy eating.
SWOT

5. Handling of opportunities
 McDonalds started its business as a fast food marketer
not as any restaurant, due to which it help to promote
Europe, America, and Asian countries very rapidly.
 In Islamic countries McDonalds faced some difficulty to
serve dairy products later on it changed the style and
pattern of food
 McDonalds faced lot of rumors from their customer in
Germany ,as thought hamburgers are from Hamburg.
 In Japan McDonalds used to serve potato and starch
rich products instead of French fries or other fast food
products

6. Handling Threats
 McDonalds opened many quality assurance
centers us, Europe, and Asia. In addition, it also
supports training and coaching in 22 languages
to reach 100% customer satisfaction.
 Employed about 300 employees with 50% more
salary in Moscow, handled them very tactically.
 By opening 1860 outlets in Japan as compared
to 43 outlets of burger king to just dominate
others by reaching the marketplace and
people’s choice and interest

7. McDonalds basic philosophy
 To serve fast food around the world.
 Best quality, best services, cleanliness and
service of value.
 To delight the customers.
 McDonalds applied different methods and
strategies in different region, It changed the
taste with a little cost.
 What ever it may be, it succeeds to won the
hearts of many throughout the world in
different environments.

8. BEFORE MCDONALDS ENTERED THE EUROPEAN
MARKET, ONLY FEW PEOPLE BELIEVED THAT
FAST FOOD COULD BE SUCCESSFUL IN EUROPE.
WHY MCDONALDS SUCCEEDED? WHAT
STRATEGIES IT FOLLOWED? HOW IT DIFFER
STRATEGIES IN ASIA?
McDonalds was one of the first restaurant in
Europe to welcome families with children.
Not only the children are welcomed but in many
restaurants with crayons and paper, a play land,
and clown Ronald McDonald who can speak 20
languages.
Despite global operations, McDonald stay in
close contact with customers, who want good
taste, fast & friendly clean surroundings, and
quality.
In Asia the menu includes regional taste of
people

9. Should McDonalds expand its menu? If no, than why not?
If yes, what kinds of products it should add?
 McDonalds do not need to expand its menu.
 It has been famous for its very short and well
prepared traditional menu, which people loves
to have in their daily day to day life.
 Even expanding the menu requires more
resources for varieties and more skilled
persons.
 It can add some more items according to
regional taste but it should not change its
traditional menu of burgers

10. why is McDonald’s successful in many countries around
the world?
 The secret of McDonald's success lies in its
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 It has limited menu of high quality, moderately-
priced food served in spotless surroundings
 Adopting different ways of promoting own
products, welcoming people of different culture
with people’s choice of food helped McDonald
to grow rapidly all over the world.

11. conclusion
 McDonald’s effectiveness and profitability is
obviously well supported by their strong
competitive position and market share in their
primary product market.
 McDonald’s portfolio of products is
well managed and ensures the best fit between
the company’s strengths and weaknesses and
for offsetting the threats found in its competitive
environment. In considering the strong
competitive position of the firm in a highly
attractive market.

12. THANK YOU