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apple culture
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- 2. History 1976 • Apple computerinc. established by Steve job, Wozniak and Ronald Wayne and after two week Wayne left company 1976 • Apple released APPLE 1 designed and hand built by Wozniak • APPLE 1 – first time in history character display on TV screen 1977 • Wozniak developed apple 2 • APPLE 2- first colored pc 1984 • Macintosh -first mass-market personal computer featuring an integral graphical user interface and mouse 1985 • Jobs resigned and after that apple continued to face financial failures 1996 • Apple acquires next ,jobs back to apple 2007 • APPLE COMPUTER INC to APPLE INC and iPhone was released and become world most valuable brand
- 3. Someone says right "Appleis not Apple because of its technology. Apple is Apple because of the fervor with which its employees believe in the corporate mission... Apple's campus is a fortress. The people within believe that they are doing The Right Thing, and that they will win... passion for one's company is arguably a prerequisite for any company that wants to dominate its market.”- Matt Asay, vice president of business development, Alfresco3, in 2007
- 4. WHAT APPLE SAYS Diversitymakes us stronger every day • Our commitment to diversity is part of everything we do. We foster an environment that allows all employees to contribute, grow, and push their talents to achieve incredible things. It’s why we work with suppliers who share our values. And why we continue to launch initiatives that will lead to a stronger, more representative workforce. • “Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship, or who they love.” - TIM COOK • “We’re changing by bringing in more people with different perspectives and ideas. But we also need to change the culture outside our own walls. We have to create a ripple effect that extends far beyond Apple.” - Denise Young Smith Vice President of Worldwide Human Resources, Apple Inc.
- 5. DIVERSITY IN APPLE (JUNE27, 2015)
- 6. APPLE’S CULTURE • IN1983,APPLE HIRED GUY KAWASAKI AS IT’S ‘ PRODUCT EVANGELIST’ WHO GAVE THE VIRTUES OF APPLE’S LATEST COMPUTER TO HARDWARE AND SOFTWARE DEVELOPERS. EVANGELISM & MAC CULT • ‘APPLE CONNECT’ IS THE SECURE EMPLOYEE ONLY SERVICE THAT LETS APPLE EMPLOYEES SIGN INTO OTHER APPS CULTURE OF SECRECY • DISCOUNTS • INSURANCE • FITNESS • COUNSELLING PEOPLE ORIENTED • COMPUTER WITH A MOUSE- APPLE LISA(ONE OF THE EARLY INNOVATIONS) • APPLE 1 INNOVATION/VISION •APPLE ENTERED INTO INDIAN MARKET WITH IPHONE 3G WHICH ENCOMPASSES THE FEATURES OF 3G NETWORKRISK TAKING •69% MALE ,31% FEMALE •54% WHITE,18% ASIAN,11% HISPANIC,8% BLACK,2% MULTIPLE,1% OTHERS,6% UNDECLARED CULTURE OF DIVERSITY
- 7. MAINTAINING THAT CULTURE Supplier DiversityProgram in 1988- to identify new suppliers whose values match their 1. Development National Gay & Lesbian Chamber of Commerce 2. National Minority Supplier Development Council 3. National Veteran-Owned Business Association 4. United States Hispanic Chamber of Commerce 5. Women’s Business Enterprise National Council Empowering workers through free education- SEED (Supplier Employee Education and Development ) –helps workers understand their rights, and ensures that they have a safe place to speak up if their rights are ever violated.
- 8. Contd….. Opening doors fordiverse financial firms- Provide broader financial picture and makes them more informed. Apple rely on these firms for some of our most crucial transactions. • Samuel A. Ramirez & Co., Inc. (Hispanic-owned) • The Williams Capital Group (African American–owned) • Castle Oak Securities (African American–owned) • Lebenthal Holdings (female-owned) • Mischler Financial Group (veteran-owned) STEM (science, technology, engineering, and math)-organizations that offer scholarships to developers from different backgrounds - fueling the talents of different people to come up with world-changing apps Worldwide Developers Conference (WWDC), Get Together events - to learn new things, get inspired, and motivate each other to take their ideas from concept to reality.
- 9. Contd…. • Equipping schoolswith technology and knowledge through ConnectED -initiative by committing our products, our knowledge, and our passion for learning to 114 underserved schools across the country. - Providing technology for every student and teacher-make sure their technical and educational needs are met - partnered with Code.org to host an Hour of Code in Apple Stores around the world- annual workshop led by Apple staff that makes computer science fun and accessible to kids - offer Field Trips and Apple Camp to keep kids interested in technology year- round. • Building a vibrant community to support women in tech-developed a strong partnership with the National Center for Women & Information Technology (NCWIT) • Inspiring Latinas to pursue tech careers-Latinas making up just 1 percent of the tech workforce, there’s a huge opportunity.
- 10. SOCIALIZATION PROCESS BY WHICHNEW EMPLOYESS ARE HELPED ADAPTING PREVAILING CULTURE
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- 12. • Before entering intoorganization • Expectations from work and organization PREARRIVAL STAGE • On entry into organization • Confrontation of possibility that expectations may differ from reality ENCOUNTER STAGE • During the initial period of working in organization • Change and adjust as per the group work and culture METAMORPHOSIS STAGE
- 13. IMPORTANCE OF SOCIALIZATION UNDERSTANDING THE CULTURE- COMFORTABLE WORKING ENVIRONMENTFOR NEW EMPLOYEE ENTHUSIASTIC AND KNOWLEDGEA BLE WITH CUSTOMERS MINIMIZE CHANCE OF DISRUPTION OF CURRENT BELIEFS AND CUSTOMS
- 14. SOCIALIZATION IN APPLE DiversityNetwork Associations (DNAs) - • Apple employee groups representing different ethnicities, religions, orientations, and interests. • offer employees an opportunity to engage in professional support and networking activities that promote diversity
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