This document outlines a 10 step marketing plan to promote a low-calorie dietary supplement called Diabetasol for diabetes patients. The plan targets middle-income diabetics and positions Diabetasol as an affordable yet high quality option. Key elements include pricing Diabetasol 50% lower than competitors, promoting it through television, radio and "Diabetasol Breakfast Clubs", and distributing it nationwide in major stores and pharmacies. The overall strategy is to provide a safe, effective and affordable low-calorie product.

1. 10 Step Marketing Plan for By: Mikhail G. Tenazas

5. Part 1: Step 1 of 5 Positioning to the Primary Target Market

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