swot analysis of mcdonald and subway

1. SWOT ANALYSIS
SUBMITTED BY -SUNAINA AHI
NITJ

2. STRENGTHS AND
WEAKNESSES
McDONALDS SUBWAY
Strength weaknesses Strength weaknesses
Introduction of localized
and global products in
the local Indian market.
Unhealthy food menu Choice of healthier
meals
High employee turnover
The product innovation
of the brand is extremely
high like ALOO TIKKI
Employee turn over rate
is so high
Store startup cost very
less
Services are not
consistent from store to
store
low-cost menu and
strong brand image
Dissatisfied Franchisees
due to fees that
McDonald’s are forcing
them to pay
Marketing and
promotional strategies
Too much control over
franchisees
Consistency of food Problem related to health
issue
All restaurants are owned
by franchisees
Look of franchises are
outdated

3. OPPORTUNITIES AND THREATS
OPPORTUNITIES
Home
meal
delivery
Expansion of
targeted
customer
group
demand
for
healthier
food
THREATS
Increased
competito
rs
Local fast
food
restaurant
chains
Trend
towards
healthy
eating