This SWOT analysis compares McDonald's and Subway. McDonald's strengths include its large market share, brand recognition valued at $40 billion, and $2 billion advertising budget. However, its weaknesses are negative publicity and an unhealthy food menu. Opportunities for McDonald's are increasing demand for healthier food and home meal delivery, while threats include saturated markets and trends toward healthy eating. Subway's strengths are its large global presence and low store startup costs, but weaknesses are high employee turnover and smaller meat portions. Opportunities for Subway include continued global expansion and encouraging more dining in, while threats are food contamination, poor economy, and increased competition from other fast food chains offering subs.

1. SWOT ANALYSIS
prepared by:
Kritika Vashist

2. Comparison of strengths
Mc Donald
• Largest fast food market share in the world
• Brand recognition valued at $40 billion
• $2 billion advertising budget
• Locally adapted food menus
• Partnerships with best brands
• More than 80% of restaurants are owned by
independent franchisees
• Children targeting
subway
• No of stores
• Located throughout the world
• “Eat Fresh” slogan
• Store start up cost is very low
• Customers are able to watch food preparation
• Use of celebrities in their commercials
• Inexpensive $5 foot long sub

3. Comparison of weaknesses
Mc Donald
• Negative publicity
• Unhealthy food menu
• Mac Job and high employee turnover
• Low differentiation
Subway
• Employee turnover high
• Unhappy franchisees
• Meat portions smaller in subs
• Employees lack product knowledge

4. Comparison of opportunities and threats
Mc Donald
OPPORTUNITIES
• Increasing demand for healthier food
• Home meal delivery
• Changing customer habits and new customer
groups
THREATS
• Saturated fast food markets in the developed
economies
• Trend towards healthy eating
• Local fast food restaurant chains
• Currency fluctuations
Subway
OPPORTUNITIES
• Continue global expansion
• Encourage more dining in
• Employee training
 THREATS
• Food contamination
• Poor economy
• Unsatisfied customers
• Unhappy franchisers
• Competition and fast food restaurants
offering sub recently