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1. An organic Tea produced by the combined
efforts of the individuals of Philippines, Brazil,
Honduras, Turkey and Japan

2. A natural & healthy tea leaves that provides energy
& immunity to the consumers.
To emerge as a global brand in the tea industry
To bring the exotic flavors of Philippines, Brazil,
Honduras, Turkey and Japan in one single
“Awesome” product.
Providing delight to our customers
To build a strong and loyal customer base.
Starting a CreaTeaves LoyalTea Program (CLP)
Providing benefits to our loyal customers
including discounts and gift coupons.

3. Will be achieving 10% market share with 5%
repeated purchase within a period of 2 years
Planning to achieve 25% market share with
15% repeated purchase within a span of 3
years.
Will be known as a market leader in next 5
years with a minimum 38% market share with
25% repeat purchase.
To achieve these objectives, we will start with
the theme of being 100% organic.
Organic tea will develop the immune system
of the consumers along with providing them
relaxation and will also help in loosing
weight.
Target Group: Males and Females (Age group:
15-35).
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4. The diverse agro-climatic conditions of
Southern States University bringing an
awesome taste to the consumers.
Combined efforts of 5 different countries
Preference to the needs of the customers
Proper use of product promotion
techniques.
Competent managerial manpower
A lot of dedication and experience with
creativity
Using biological and organic plantation
techniques to bring out the natural taste.

5. Use of labor intensive techniques that
eventually results in higher labor cost.
A new product in the market, a bit hard to
build its own brand image in short period of
time.
Heavy expenditure over the production and
promotion in the commencement period.
Diminishing availability of workforce in the
Southern States University.
Highly fragmented market of USA
Weak online presence
Problems of storage and may be affected by
moisture.

6. A healthy and an organic product that attracts the
health conscious consumers.
To become a global brand by exports
Reducing the gap between the demand and supply by
producing within the country itself.
Providing new services and flavors
Increased use of tea over coffee
Tie-ups with corporate and hotels
Use of tea as a weight loosing substitute.

7. Orthodox thinking of customers of preferring coffee or
other beverages over tea.
Tough competition from the competitors in respect of
prices and quality.
Changes in tastes of the consumers
Youth avoids consuming tea.
Interference of government in case of violation of labor
laws.
High quality and service commitment of exporters.
Availability of competitor’s products in several different
sizes.