Nicholas Au proposes launching a new monthly cooking magazine called "Food For You" priced at £1.50 and targeting high school and university students. The magazine aims to encourage healthy cooking among teenagers and reduce fast food consumption. Its main competitor would be Taste of Home magazine which has over 3.5 million subscribers.

1. Market Proposal – New Cooking Magazine For Teenagers By Nicholas Au

2. Why a cooking magazine ? -Encourage young people (aged 15 - 24) to start cooking their own healthy meals and learn new skills -Reduce the impact of fast food industry on our society -To provide information to young people on how to cook since there are only a small number of magazines which covers this field

3. Suggestion -Food For You (Title for magazine) -New issues come out monthly -Priced at £1.50 -Sold at primary supermarkets

4. My Market -High School Students (up to 1,500,000 students) -University Students (up to 4,000,000 students)

5. My Competitors Taste of Home is a famous cooking magazine that is published by Reader’s Digest Association and holds up to 3.5 million subscribers. I should understand that this is the kind of competition that I must face should I focus my magazine to the food business.