The document compares the strengths, weaknesses, opportunities, and threats of McDonald's and Subway. McDonald's strengths include locally adapted menus, targeting children, and the largest market share worldwide. Its weaknesses are negative publicity, unhealthy food, and low differentiation. Subway's strengths are franchise-owned restaurants, marketing strategies, and most outlets worldwide. Its weaknesses are cheap-looking interiors, high employee turnover, and too much control over franchisees. Opportunities for both include home delivery and demand for healthier options, while threats include currency fluctuations, lawsuits, and trends toward healthy eating.

1. McDonald’s & Subway
Strengths of McDonald's
 Locally adapted food menus
 Children targeting
 Largest fast food market share in
the world
Weakness of Mcdonald’s
 Negative publicity
 Unhealthy food menu
 low differentiation
Strengths of subway
 All restaurants are owned by
franchisees
 Marketing & promotional
strategies
 Largest fast food in world by no.
of outlets
Weakness of subway
 Interior design of outlet looks
cheap
 High employee turnover
 Too much control over
franchisees

2. McDonald’s & Subway
Opportunities of Mcdonald’s
 Home meal delivery
 Full adaptation of its new
practices
 Increasing demand for healthier
food
Threats of Mcdonald’s
 Currency fluctuations
 Lawsuits against Mcdonald’s
 Trend towards healthy eating
Opportunities of subway
 Home meal delivery
 Changing customer habits & new
customer groups
 Increasing demand for healthier
food
Threats of subway
 Currency fluctuations
 Lawsuits against Subway
 Trend towards healthy eating