McDonald's conducted a SWOT analysis that identified several strengths including their strong brand recognition and reputation, significant market share, and reliable supply chain. Weaknesses included unfavorable publicity around unhealthy foods and inconsistent product differentiation. Opportunities existed in untapped markets like Saudi Arabia and developing healthier options. Threats included changing consumer preferences toward nutrition and competition from companies offering healthier alternatives.

1. MacDonald’s
SWOT Analysis
Strengths: Internal qualities that may assist the organization in achieving its goals are known as
strengths.
 McDonald's has a healthy cash flow and leads the fast food market in terms of product
development and innovation.
 Brand recognition, image, and reputation.
 Provides the greatest levels of quality, service, cleanliness, and value to its consumers
(QSCV).
 The Hamburger University provides specialized management training.
 It is always coming up with new ways to keep clients coming back.
 Excellent service and reasonable prices.
 Customer-focused
 Significant market share.
 Menus customized to the local environment.
 Collaborations with the top brands.
 Geographically and demographically diverse.
 A reliable supply chain
Weaknesses:
 Weaknesses are internal factors that may obstruct the company's capacity to meet its goals.
 Unfavorable publicity
 Menu of unhealthy foods
 Inconsistent differentiation
 No reductions
 Because McDonald's has been around for a long time, it is critical to maintain inventing.
 Its goods have unhealthy fat and carbohydrate margin values.
 They have yet to capitalize on the organic food boom.
Opportunities:
 These are areas of customer demand where the corporation may make a profit.
 The Saudi market is a huge potential with a diverse client base, and McDonald's has yet to

2. tap into it.
 Responds to societal changes via healthy lifestyle food innovation.
 Continued emphasis on corporate social responsibility, decreasing environmental impact
and strengthening community ties.
 Its new methods have been fully adapted.
 New consumer groupings and changing customer behaviors
Threats:
 Threats are difficulties provided by a negative development that might result in fewer sales
and profitability.
 Consumers are putting more emphasis on nutrition and leading healthier lives.
 New entrants are putting pressure on the high street by providing better pricing, a wider
product choice, and healthier lifestyle items. Subway, for example.
 Changing exchange rates
 Rumours
References
1. Bertelsen, B. (2012). Everything You Need to Know About SWOT Analysis. In B. Bertelsen,
Everything You Need to Know About SWOT Analysis (p. 10). Newmarket: [Newmarket,
Ont.] : BrainMass Inc. 2012.
2. Elliott, M. (2018, august 06). These Are the Cheapest Meals You Can Order at McDonald’s.
Retrieved from https://www.cheatsheet.com/: https://www.cheatsheet.com/money-
career/these-are-the-cheapest-meals-you-can-order-at-mcdonalds.html/
3. FONTINELLE, E. (2020, june 03). McDonald’s: A History Of Innovation. Retrieved from
https://www.investopedia.com/: https://www.investopedia.com/financial-
edge/0410/mcdonalds-a-look-back.aspx
4. Food Safety and Quality. (2017-2019). Retrieved from https://corporate.mcdonalds.com/:
https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html