brief description of how to set budget in a retail store....

1. BUDGETING
MERCHANDISE

2. Budgeting Merchandise
“A merchandise Budgeting in a Retail is plan
covering all phase of Retail operation for definite
period in the future. It is a formal expression of
policies, plan, objectives and goal laid down in
advance by the top management for the concern
as a whole and for each for it sub-divisions.”
Every business works within the confines of a
budget, which indicates how much it can spend
on various things. One key budget element for a
retailer is merchandise. Retailers must analyze
data to create merchandise budgets that are
affordable and put the business in the best
position to make a profit.

3. Objectives of Budgeting
Merchandise
 To compel planning, this is a most
important feature of merchandise
budgeting, because the retail
merchandiser is forced to look ahead,
set target, anticipated problem and give
the organization purpose and direction.
 To communicate idea and plans to
everyone affected by them. It necessary
to have a formal system to make sure
that each respective Manager is aware
of what he is supported to be doing.

4. Objectives of Budgeting
Merchandise
 To co-ordinate the activities of different
department or sub-unit of the organisation.
This concept of co-ordination implies, for
example, that the merchandiser should base
its budget on merchandise requirement like
supplier, vendor etc. and that the
merchandise budget should in turn be based
on sales expectation
 To established a system of control by having
a plan against which actual result can be
progressively compared
 To motivate the employee to improve their
performance.

5. Component of Budgeting
Merchandise
 Cost of goods from wholesaler
 Other expenses like Shipping,
inventory management software,
labour for shorting, counting stock and
storage.
 Cost for marketing the product, since
buying more goods will only be
profitable if customers buy them

6. Impact:
 Positive Impact
 Example: ITC Wills Lifestyle has set
static budget for the year 2012 is Rs.5
crores for camac street store, and
after complete the fiscal year they
achieve the total target and company
earned good revenue, this is the
example of positive impact of budget.

7. Impact:
 Negative Impact
 Example: Titan industries limited has
set the static budget Rs.10 crores for
the year 2012 for Tanisqe store at Bow
bazaar. And end of the fiscal year they
achieve only Rs. 7.5 core which has
not been fulfilled the set budget and
create a loss for company so, it is a
example of negative impact of budget.

8. Method for Budgeting
Merchandise
Basically two type of Budget are uses in
Retail:-
 Static Budget
 Flexible Budget
One technique that a retail business uses to create an accurate
merchandise budget is demand forecasting. Understanding
what consumer demand for merchandise is likely to be in the
future allows a retailer to devote adequate resources to
buying stock and managing inventory so as not to miss sales
opportunities. Demand forecasting relies on an analysis of
past sales data, as well as a projection based on upcoming
products, seasonal changes in demand, trends in customer
buying habits and plans for expansion at the retailer.

9. Method for Budgeting
Merchandise
Steps:
 Set margin and inventory turn goals
 Seasonal sales forecast for category
 Breakdown sales forecast by month
 Plan reductions – markdowns,
inventory loss
 Determine stock needed to support
forecasted sales
 Determine “open to buy” for each
month

10. Method for Budgeting
Merchandise
 Example, ITC Wills Lifestyle uses
technique to compute the
Merchandise Budgeting that is given
below:-

11. Advantage
 Define the objectives as whole.
 Define result department has to
achieve
 It helps to measure the actual
performance along with the variance.
 It provides a system whereby resource
of the organigation is used in the most
efficient way possible.

12. Advantage
 It indicates efficiency with which
various activities of the org. have been
co-ordinate.
 It establishes a basis for internal audit
by means of regular examination of
departmental result
 It provides a basis for measuring
productivity efficiency with a view to
paying a bonus to employee.

13. Disadvantage:
 Wrong demand forecasting during
make the budget makes huge loss.
 Sometime budget increase heavy
workload in between the employee
which resulting of low performance.